Notes

2: THE LAW OF SELF-IMAGE

1. Daniel Gould, Kenneth Hodge, Kirsten Peterson, and John Giannini, “An Exploratory Examination of Strategies Used by Elite Coaches to Enhance Self-Efficacy in Athletes,” Journal of Sport & Exercise Psychology 11, no. 2 (June 1989).

2. Joan A. Finn, “Competitive Excellence: It’s a Matter of Mind and Body,” The Physician and Sports Medicine 13, no. 2 (February 1985).

3: THE LAW OF PERCEPTION

1. Based on the internationally acclaimed NBI™ battery of 4- and 8-dimensional instruments.

2. Albert Mehrabian, Silent Messages (Belmont, CA: Wadsworth Publishing, 1981), pp. 75–80.

8: THE LAW OF MOOD MEMORY

1. Eric Eich, Dawn Macaulay, and Lee Ryan, “Mood Dependent Memory for Events of the Personal Past,” Journal of Experimental Psychology 123, no. 2 (June 1994), pp. 201–215.

2. K. A. Nichols and B. G. Champness discuss eye contact and endorphins in “Eye Gaze and GSR,” Journal of Experimental Social Psychology 7, no. 6 (November 1971), pp. 623–626; and Matthias J. Wieser, Paul Pauli, Georg W. Alpers, and Andreas Mühlberger talk about the heart beating faster because of eye contact in “Is Eye to Eye Contact Really Threatening and Avoided in Social Anxiety?” Journal of Anxiety Disorders 23, no. 1 (January 2009), pp. 93–103.

9: THE LAW OF FAMILIARITY

1. “41.6% of the U.S. Population Has a Facebook Account,” Social Media Today, http://socialmediatoday.com/index.php?q=-roywells1/158020/416-us-population-has-facebook-account.

2. Heather Dougherty, “Facebook Reaches Top Ranking in U.S.,” Hitwise (blog), March 15, 2010, http://weblogs.hitwise.com/heatherdougherty/2010/03/facebook_reaches_top_ranking_i.html.