Chapter 22
GO WIN THE WAR

You’ve got five minutes before the client shows. Get in the zone. You’re a warrior, guns blazing. You’re about to take a potential buyer to see a dream home. They’re not a potential buyer, they’re your buyer. You love this house and you’re going to make them love it too. This is the house of their dreams. Apologize for even standing in their living room. This is your buyer. The commission check is in your pocket. Get ready for that new car. You’re about to earn it. You’re “Hollywood.” Open. Work. Close.

Here’s the big picture: You’ve kept your head. One foot in front of the other as you’ve scheduled showings, meetings, open houses, all while juggling your listings, finessing other agents into getting a deal worked, a deal done. You’ve sized up your clients appropriately, meeting their needs, mirroring their lives only to show them the life they always dreamed of having.

Your working relationships are solid, your client chemistry gold. You’ve featured every property in the best possible way with stellar listing language and cutting-edge videos that frame the strengths of each and every room. Your staging game is killer, awesome, on-point. You’d live in each listing if you could – and you can, but you’d rather sell it. You’d rather make money, and you’re pulling it in hand over fist. You’re a soldier, a general, a tank. You’ve taken all of your clients through the process of selling and/or buying their home, mapping out their likes and dislikes, playing off their emotions to keep the eye on the prize, the close.

Each step of the way, you’ve held your clients’ hand as if you were family. You are agent as therapist. You’ve gotten them over the hump. Open houses, you’ve nailed them. Broker’s opens, you’ve worked them, networking, pleasing all. Listings, whether on the market or pocket, are your best friends. You’re cool, comfortable, confident, a reach that knows no bounds.

Price-drops, you’ve used them as strategy. Alliances, they come to you, grateful. You’ve managed your sellers, launching their products and their homes – their lives rocketed into better ones because of you. They love you. You love you. I may even love you. Now, here comes another one. Here comes the job. Here comes the prize. You’re “Hollywood”! It’s time to for the final battle, the big bomb, the negotiation. It’s time for the Altman Close.

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