Part 3: Operation and Pricing Optimization

The final part of the book will cover how to optimize business operations. We will move away from understanding the market and customers, and dive into how we can adjust the operations to improve the revenue margin. This will be done by improving the pricing strategies, optimizing the use of promotions, and finally, improving the digital marketing strategies to reach more possible customers.

This part covers the following chapters:

• Chapter 7, Predicting Customer Churn
• Chapter 8, Grouping Users with Customer Segmentation
• Chapter 9, Using Historical Markdown Data to Predict Sales
• Chapter 10, Web Analytics Optimization
• Chapter 11, Creating a Data-Driven Culture in Business