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Barcelona, Spain
Luis Tinoco always starts a sketch in pencil to create an initial impression. Then he applies
color, and later retouches the piece digitally. He calls his illustration style realism and sophisti-
cated glamour, using watercolors and paint to create a fresh and contemporary fashion style.
Tinoco says the colors he uses in his work change depending on what he is creating and what
the fashion color trends are each season. Although in his watercolor work, lines are often absent,
with other mediums he will incorporate noticeable lines to create depth and to accentuate
forms or highlight a speciÅc area of the illustration.
Enjoy your work and
make others enjoy it too.
SOPHISTICATED GLAMOUR:
LUIS TINOCO
Luis Tinoco has been drawing since he was a child but his interest in fashion came
later when he began working in advertising agencies as an art director, which has led
to his work on client accounts such as Carolina Herrera, Rimmel, and United Colors
of Benetton, among others. His work encompasses everything from illustrations for a
cartoon series to childrens’ books to illustrations for the biggest names in beauty and
fashion including Glamour Spain and Glamour Germany magazines.
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THE ART OF FASHION ILLUSTRATION | PART 1: THE EMERGING MASTERS
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Juicy Couture Here, Tinoco was
inspired by 1950s summer fashion.
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Christian Louboutin
This is Tinoco’s take on the
fashion-forward shoes.
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THE ART OF FASHION ILLUSTRATION | PART 1: THE EMERGING MASTERS
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Kate Moss, God Save the
Queen This watercolor and
digital illustration was inspired
by British pop culture.
InÛmences
Like other contemporary illustrators, Tinoco
cites the legendary master of fashion illustra-
tion Renu Gruau as an inÆuence, as well as
top fashion designers such as 2ohn Galliano,
Alexander McQueen, 2ean Paul Gaultier,
and Marc 2acobs. But during his early years
as an illustrator he worked to Ånd his own
style—one that would oٺer a diٺerent and
creative point of view and set him apart
from other fashion illustrators.
Good Advice
For Tinoco, one of the biggest challenges as
a fashion illustrator is keeping abreast of all
the fashion trends in an industry that changes
seasonally and has new colors, fabrics, mod-
els, styles, and designers all the time. “Enjoy
your work and make others enjoy it too.”
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Fashion illustrations are the
prelude to our understanding
of the product. They are able
to stimulate the imagination—
to leave space for diverse
interpretations of the style.
Legs for Walking Ink, feather
pen, brush, and soft pastels by
Lovisa BurÅtt.
— Vram Minassian, renowned
jeweler and founder of Gray
Gallery
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