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London, England
Masha 3arpushina works from home at a desk with ¹heaps of material all around itº in a
corner of her living room dedicated to her work. A scene she says is not a pretty sight, but
functional. It is here that she starts sketching. If she is creating work for a client, she will send
the sketch for approval and once it is approved, she will redraw that same image by tracing the
outlines of the image onto a better quality paper using a light box, and then add more details
and make any small corrections. All corrections happen at the sketch stage, and once it is Ånal
she will scan the image, clean it up digitally, and send it to the client.
PERSISTENCE IS KEY TO
SUCCESS: MASHA KARPUSHINA
Have a dream. Find the steps to get
to that dream and make it happen.
I think this pretty much sums up
the way I try to lead my life now.
London’s Masha 3arpushina proves that opportunity comes in many forms. Her Årst
illustration job was for Duncan McNamara at East London’s streetwear fashion brand,
Illustrated People. The job with Duncan started by coincidence. ¹At the time, I was
working for a trendy French–Brazilian-owned club called Favela Chic in Shoreditch.
For their Årst New Aear’s Eve party they wanted an extravagant invitation printed
on a pair of knickers,º recalls 3arpushina. ¹In Brazil, it’s considered good luck for
the year to wear a new pair of underwear on New Aear’s Eve.º She worked with
McNamara on the invitation, and he oٺered her a job. She designed her Årst T-shirts
for Illustrated People. ¹It was easy, fun, and really rewarding. There was no pressure,
and the briefs were really loose, so essentially we could draw whatever we wanted. A
dream job,º she says.
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THE ART OF FASHION ILLUSTRATION | PART 1: THE EMERGING MASTERS
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LA meets Cyber Beauty
The client wanted palm trees
in the image because they
were part of the inspiration
for the collection. ¹Palm trees
for me mean Los Angeles,—
the city I have been visiting
on and oٺ for the past twenty
years. I wanted the illustra-
tion to feel surreal, abstract,
and beautiful at the same
time,º says 3arpushina.
Mashakarpushina.com.
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August ¹CThis pieceE was about the world of the real and surreal, the waking state and the sleep, our dreams, and realities. I used my two-year-old son’s drawings
as part of the collage to give it some young and pure energy,º 3arpushina says. Mashakarpushina.com.
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THE ART OF FASHION ILLUSTRATION | PART 1: THE EMERGING MASTERS
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Good Advice
Like most beginning freelancers, 3arpushina says her
biggest challenge was Ånding clients and knowing what to
charge them. ¹Then I got an agent and learned, bit by bit,
how to charge and the rates one can expect,º she adds. For
illustrators who are just starting out, she says patience and
persistence are key to succeeding, along with learning how
to market yourself and your work. She says her best advice
comes from her dad. ¹Have a dream. Find the steps to
get to that dream, and make it happen. I think this pretty
much sums up the way I try to lead my life now.º
Although she’s had great success with illustration, work-
ing with brands such as All Saints, Armada Skis, and
Illustrated People, 3arpushina has also taken time away
from drawing. ¹My youngest son is just over two. Children
change something. They make you really appreciate time
so you work diٺerently.º
Meadow Print for Mrs Pomeranz Dress ¹Mrs Pomeranz is a company
owned by a friend of mine, Dasha, who asked me to draw this print for a summer
dress they had in mind,º says Masha 3arpushina. Mashakarpushina.com.
Delirium Jacket ¹Armada Skis asked me to draw a black and white print
for their skis. It was a success so we extended the same print to Åt a jacket,º
3arpushina says. ¹The print itself is a combination of previously drawn
artworks; it’s a kaleidoscope of emotions.º Mashakarpushina.com.
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