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Imeensland, Amstralia
While at art school Sarah Beetson was initially using a number of techniques to create her
work, none of which she was in love with. During life-drawing classes, students were taught the
blind contour drawing technique, in which the artist places the pen or pencil on the paper and
looks at the subject, drawing ¹blindlyº without taking his or her eyes from the subject. ¹This
technique can be totally haphazard with moments of clarity, a mess of abstract lines with a
perfect hand or eye within it,º she says. ¹I decided to combine this technique with a number
of other materials and styles I liked to work with, and hence my style was born.º
Beetson begins an illustration by creating a background. She works on paper, wood, photo-
graphic prints, or fabric and often uses spray paint, tissue paper, or collage techniques for the
background. She creates the line work of the piece using Pilot G Tec C pens. ¹The rest is a
combination of an exhaustive list of materials which I am constantly adding to, but often in-
cludes acrylic gouache, markers, gel pens, crayon, stickers, vintage magazine clippings, beads,
and sequins.º
Unlike some illustrators who prefer black and white, Beetson is drawn to color and says it is the
most fundamentally important element that drives her to create illustrations. She favors bright
hues, pastels, and neon colors.
Keep moving forward.
NEVER GIVING UP:
SARAH BEETSON
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THE ART OF FASHION ILLUSTRATION | PART 1: THE EMERGING MASTERS
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Erdem ¹This piece
was commissioned by
The British Fashion
Council to promote
their Fashion Forward
award. Nominees
for the award that
year were Erdem,
Roksanda Ilincic,
Christopher 3ane,
and Marios Schwab.
I got to choose one
look from each of
their collections
to illustrate,º says
Sarah Beetson, who
used a variety of
media including pen,
spray paint, acrylic
gouache, markers,
crayons, and stickers.
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Exotically Moleskin paper, pen,
spray paint, acrylic gouache,
stickers, postage stamps. ¹This
piece is from a series of personal
work that celebrates the work of
2ohn Galliano at Dior.º
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THE ART OF FASHION ILLUSTRATION | PART 1: THE EMERGING MASTERS
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Floral Boots ¹This piece was created
for a series of greeting cards based
on shoes. The boots were inspired by
my own vintage ‘bouquet noir’ Doc
Martens from 1991,º says Beetson of
her mixed media illustration.
Starting out as a fashion illustrator wasn’t easy for Sarah Beetson. After receiving an
illustration degree she found herself living in London and struggling to climb the cre-
ative ladder. ¹The term ‘impoverished artist’ is an understatement,º she says, recalling
how she existed on little money, which she cobbled together from numerous bar jobs
while interning in the fashion industry full time and paying rent in London’s pricy
housing market. ¹I relied on tips to cover bus fare to work and I fed myself by eating
whatever free food was oٺered at my job. I literally ate one decent meal a day.º
At one point she considered leaving London until bartending friends who were using
London’s abandoned buildings to live in and as studio space let her squat for a short
time. She saved enough money to rent a new Æat and take on a job that began as a
one-day-a-week portfolio assistant and blossomed into an international role as a talent
scout for an illustration agency. She still works at the agency today and is responsible
for reviewing thousands of submissions from artists.
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Exuberantly A piece from a series
of personal work in which Beetson
celebrates the work of 2ohn Galliano
at Dior.
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