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by Gina Abudi, Brandon Toropov
The Complete Idiot's Guide to Best Practices for Small Business
Title Page
Dedication
Copyright Page
Introduction
Part 1 - The Basics About Best Practices
Chapter 1 - Best Practice Basics
Chapter 2 - The Art of Implementation
Part 2 - Best Practices for the Perfect Start-Up
Chapter 3 - Starting Your Business
Chapter 4 - Getting Down to Business
Chapter 5 - Developing Your Strategy
Part 3 - Best Practices for the First Two Years
Chapter 6 - Beyond the Initial Business Plan
Chapter 7 - Creating Your Strategic Plan
Chapter 8 - The Right Team
Chapter 9 - Sales and Marketing Goals
Chapter 10 - Best Practices for Customer Service
Part 4 - Best Practices for Running Your Business
Chapter 11 - Risk Management
Chapter 12 - Managing the Money
Chapter 13 - Investing in Your Employees
Chapter 14 - Human Resources
Chapter 15 - The Right Side of the Law
Chapter 16 - Your Information Technology Infrastructure
Part 5 - Best Practices for Bringing in Revenue
Chapter 17 - Product and Service Development
Chapter 18 - The Perfect Sales Team
Chapter 19 - Customer-Driven Marketing
Part 6 - Best Practices for Growing Your Business
Chapter 20 - Innovate for Success
Chapter 21 - Expanding Your Business
Appendix A - Glossary
Appendix B - Resources
Index
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The Complete Idiot's Guide to Best Practices for Small Business
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