How do you create products and services that will drive your business’s growth and connect you with the customers you want most? What do you need to do to hire, and hold on to, the perfect sales team for your business? How do you create a marketing campaign that is truly customer-centered?

If you don’t have customers, you don’t have revenue. And if you don’t have revenue, you don’t have a business. In this part of the book, you learn about best practices that are all about getting money in the bank by winning, and retaining, the right customers.