Okay, we’ve got a bunch of basics under our belts. In this part, we start putting things into action. Specifically, we’ll cover targeted advertising strategies, the ins and outs of crafting an effective listing, and a comprehensive examination of the open house. We’ll also tackle other ways to attract prospective buyers, including strategies for home tours that show your house in the best light, attracting out-of-town buyers, and ways to cope with the unexpected, such as would-be buyers who just show up at your front door. Last, we’ll look at the Internet and ways you can incorporate that into your overall sales effort.