OTHER TITLES IN DIGITAL AND SOCIAL MEDIA MARKETING AND ADVERTISING COLLECTION

Vicky Crittenden, Babson College, Editor

• Viral Marketing and Social Networks by Maria Petrescu
  
• Herding Cats: A Strategic Approach to Social Media Marketing by Andrew Rohm and Michael Weiss
  
• Social Roots: Why Social Innovations Are Creating the Influence Economy by Cindy Gordon, John P. Girard, and Andrew Weir
  
• A Practical Guide to the Media Business by Susan De Bonis
  
• A Practical Guide to Sales and Selling in the Media Business by Susan De Bonis
  
• Social Media Branding For Small Business: The 5-Sources Model by Robert Davis
  
• A Beginner’s Guide to Mobile Marketing by Karen Mishra and Molly Garris
  
• Social Content Marketing for Entrepreneurs by James M. Barry
  
• Digital Privacy in the Marketplace: Perspectives on the Information Exchange by George Milne
  
• This Note’s For You: Popular Music + Advertising = Marketing Excellence by David Allan
  
• Digital Marketing Management: A Handbook for the Current (or Future) CEO by Debra Zahay
  
• Corporate Branding in Facebook Fan Pages: Ideas for Improving Your Brand Value by Eliane Pereira Zamith Brito, Maria Carolina Zanette, Benjamin Rosenthal, and Carla Caires Abdalla
  
• Presentation Skills: Educate, Inspire and Engage Your Audience by Michael Weiss
  
• Fostering Brand Community Through Social Media by Debra A. Laverie, Shannon B. Rinaldo, and William F. Humphrey, Jr.
  
• The Social Media Road Map: A Practical Guide for Managers by Montressa Washington
  

Announcing the Business Expert Press Digital Library

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Our digital library collections are a great solution to beat the rising cost of textbooks. E-books can be loaded into their course management systems or onto students’ e-book readers.

The Business Expert Press digital libraries are very affordable, with no obligation to buy in future years. For more information, please visit www.businessexpertpress.com/librarians. To set up a trial in the United States, please email [email protected].