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by Dinesh Kumar
The Connected Consumer
Cover
Title
Copyright
Abstract
Contents
Acknowledgments
Chapter 1: Traditional Marketing Faces a Challenge Today
Chapter 2: The Age of E-commerce
Chapter 3: The Connected Customer
Chapter 4: The Connected Company
Chapter 5: Data Mining and Analytics
Chapter 6: Marketing Communications for the Connected Consumer
Chapter 7: Measuring Web Equity
Chapter 8: Future of Consumer Behavior
References
Index
AdPage
Backcover
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The Connected Consumer
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Copyright
The Connected Consumer
Dinesh Kumar
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