Chapter 2
Unintentional Conflict

It's June 2016 and a leading healthcare IT company is experiencing a tremendous amount of conflict around its implementation projects. The Professional Services group, which is responsible for implementing the company's clinical software products at client hospitals and clinics, is in charge of the projects. Each time the company sells a system, a client project is created and assigned to a project manager, who is given overall responsibility for the success of the project. Each project requires a cross‐functional team of experts in the various disciplines associated with the system—radiology, ambulatory, pharmacy, and others. To serve as a source for these resources, functional departments within the Professional Services group have been formed around each of the disciplines. These departments hire and train people in the various specialty areas.

Mary Martin, a project manager (PM), is assigned to manage a new project. To build her project team, Mary requests resources from the functional departments. She gets the resources she needs and knows it is because new projects have a lot of visibility with senior management. However, three months into her nine‐month project, the staffing commitments began to change. The Radiology Department manager, who was facing staff shortages in his department, reassigned Mary's full‐time radiology lead to a new project that was just starting up. He offered Mary a different resource for only ten hours per week. About the same time, the Pharmacy Department manager told Mary that her pharmacy specialist was also being assigned to two other projects and would have to split her time among the three projects. Mary strongly objected to both staffing changes, but since Functional Department managers had unilateral control over where and when their people got assigned, Mary could do nothing to reverse the decisions and was forced to make do with the resources she still had on her project team. Consequently, she took a hit on her project, missed a major deliverable deadline, and had to face the heat from her manager and client.

Most of the other PMs were encountering similar staff shortages and project impacts. The effects of this rippled out from there. Facing these unfair circumstances, PMs felt inclined to compete with other PMs for resources and employed all kinds of methods to get and keep their projects staffed, which of course created more resource scarcity for the losing project teams. Some of the PMs' “recruiting methods” involved politics, destructive influence, and even coercion. The PMs easily justified these methods because that is what they had to do to be successful with their projects. Meanwhile, the conflict between PMs, and between PMs and department managers, raged on.

This is a very common example of what I call unintentional conflict. People didn't wake up one morning and say to themselves, “I think I'll pick a fight with another manager.”  The conflict was caused by circumstances in the Professional Services group. These circumstances included unilateral staffing protocols, understaffed functional departments, and an inadequate escalation path for PMs who were not receiving the resources they needed for their projects. Unfortunately, most people viewed the situation from the surface level and blamed the PMs, since their participation in the conflict was most visible and their recruiting methods were over the top. Noting these observations, and the eroding performance across projects, the head of HR offered to get some training for the PMs. The head of Professional Services agreed and said he would give the PMs a good talking to as well. So much for our traditional wisdom.

Understanding Conflict

As with most things in business, there is more to conflict than meets the eye. Conflict is not just something to be dealt with or eradicated. It is an indicator that tells a story about a business and its people. In that sense it is a gift. By following these telltale stories, we can understand the many sources of conflict and their triggers, and then we can deal with the conflict much more effectively. First, however, it is important to understand that not all conflict is created equal.

The Two Major Types of Conflict

There are two major types of conflict. The first is intentional conflict, which is the type we normally associate with the word “conflict.” Intentional conflict is initiated with a decided intent to engage in conflict. The second, more elusive and pervasive type is unintentional conflict, which is initiated without such intent. Here is a definition:

Unintentional conflict in business occurs when opposing forces, most often people, are inadvertently activated against one another, causing unfortunate circumstances that interfere with a business interaction, operation, or outcome.

The key point here is that with unintentional conflict, there are opposing forces that are never intended. Nobody plans them or even knows they will occur. Instead, the opposing forces are created by circumstances.

The ultimate and ugly business result of conflict is the same, whether its source is intentional or unintentional. However, unintentional conflict is more prone to prevention. Therefore, it is important to know the difference between these types of conflict. Before we dive further into these differences, we need some clarity around conflict in general.

There Is No Good Conflict

Based on their definition and concept of conflict, some people say that some conflict in business is good. They point to a business world full of circumstances where people have different ideas and opinions, where they need to find common ground and agree on solutions. They call this process “good conflict.” Indeed, if you define conflict that way, the statement that it can be good and necessary is correct. However, in this book we draw the line differently because giving conflict both a negative and positive connotation is potentially confusing in our discussion of energy. To avoid such confusion, we offer a clarifying definition and suggest that there is no good conflict. Here is the definition.

In business, interactions among people become conflict when their personal agendas overcome a mutual regard for the common, larger business goal and agenda.

Let's break this definition down to highlight the important points. First, we all come to the table with our personal opinions and agendas based on things that we would like to see happen. Just having these opinions and wish lists is not wrong or bad. However, whenever we come across situations in business where we must achieve common business goals with others, we are able to collaborate effectively only when we each maintain a primary regard for the common, larger goal and agenda. It is fine if we also consider our own opinions and agendas in the process, but we must hold them loosely, keep them secondary, and be willing to let them go if a reasonable, suitable, and sufficient group idea presents itself during the collaborative process.

The moment we let our personal opinions and wish lists become more important than the larger business goal and agenda, we are crossing the line from collaboration to conflict. We are no longer working with others to create a business solution; we are working against others to get what we want. The energy of this selfish behavior is negative. When one person in a collaborative process does this, and others see or suspect that someone else's personal agenda is now at the forefront, those others are tempted to do the same thing. Before you know it, the entire collaboration has turned into a competition where conflict runs amuck.

Based on this definition, there is no good conflict. There are only good collaborations. A collaboration turns into conflict when its primary orientation becomes personal. Because this type of conflict is premeditated, it is intentional.

Intentional versus Unintentional Conflict

With the understanding that there is no good conflict, we now take a deeper look at the difference between intentional conflict and unintentional conflict. As described above and outlined in Table 2.1, the root cause of intentional conflict is a personal agenda. A personal agenda includes a premeditated goal and an orientation toward getting something for personal gain. The root cause of unintentional conflict, in contrast, is not personal at all. It begins as a reaction to circumstances that present themselves. Nobody plans the conflict. Nobody intends it.

Because the origins of these two kinds of conflict are different, any measures that may prevent the conflicts from occurring are also much different. In general, because of the personal genesis of intentional conflict, measures to address it necessarily tend to be personal and aimed at the person who is initiating the conflict. In contrast, because the origin of unintentional conflict is not personal, measures to avoid it tend to be impersonal and systemic in nature. Why is this distinction important? Let's use two examples to answer that question.

Intentional Conflict Example

Jane manages the Legal Department of a mid‐sized internet technology company specializing in software applications for contract development and management. Tanya manages the Product Development Department. There has been friction between the two managers in the past over decisions to build or not build certain new products. Jane feels that legal factors are not fully understood or considered, while Tanya views Jane as getting in the way of progress. Both Jane and Tanya are potentially in line for the president position in the company's succession plan. Jane is worried that Tanya is being viewed as more successful because her last product was a home run.

Table 2.1 Characteristics of Intentional versus Unintentional Conflict

Intentional Conflict Unintentional Conflict
Root cause is a personal agenda Root cause is not personal
Premeditated goal; orientation toward getting Begins as a reaction to circumstances
Measures to avoid are personal Measures to avoid tend to be systemic

The president has called a meeting of the executive team for this Thursday to decide whether to go forward with the latest product concept from Tanya's department. Jane sees her opportunity to discredit Tanya at the meeting and shake the company's confidence in her. The stage is set.

At the meeting, Jane quickly goes on the offensive, stating that she has some grave concerns about the legal validity of the product and the liability it would place on the company. She asks to make a short presentation, preempting Tanya's scheduled presentation. The president agrees. Jane presents a list of legal issues and concerns with the product, implying that Tanya and her team were careless in their product design and due diligence. Tanya is completely surprised, since Jane had not raised these issues previously during the due diligence period. Jane responded that she had tried to discuss them with Tanya in multiple phone calls and that Tanya “just didn't want to hear it.” Even though that wasn't true, it was Jane's word against Tanya's, and right now Tanya wasn't looking very credible.

The president ended the meeting before Tanya could even present, saying “We need to regroup on this whole matter.”  Then he met with Tanya, telling her frankly that his confidence in her was shaken. Tanya defended herself saying that Jane never raised these issues so she could have a chance to work them. “She blindsided me at the meeting to make herself look good at my expense,” Tanya said. The president also met with Jane, who was adamant that she had tried to raise the issues. The president realized that there would be no proving this one way or the other.

The relationship between Jane and Tanya became increasingly adversarial. After many attempts to coach both managers and get them to work together, the conflict continued. The coaching conversations were always difficult and uncomfortable for the president as he needed to address the personal attitudes and behaviors of both managers. The president finally realized he had to make a staffing change, but was torn between two good managers. Whoever took the hit would take it as a big personal blow and a smudge on their career. Before the president could decide, an employee came forward with some printed emails that had been left in a conference room. They were exchanges between Jane and one of her friends, also a company employee. In them, Jane bragged and joked about how she had taken Tanya down with her maneuvers and how it wouldn't be the last time.

The president's decision was now clear. He terminated Jane with cause that day and she was escorted out of the building. He marveled at how close he had been to releasing Tanya, and at the damage caused by the ongoing conflict that Jane had initiated.

It should be clear from this example of intentional conflict that it was born from a personal agenda. Jane placed her personal agenda over the company's success. When the truth came out and the source of the conflict was revealed, the measure to stop the conflict was sudden, final … and very personal.

Unintentional Conflict Example

The chief operating officer (COO) of a mid‐sized healthcare IT company was assigned by the board of directors to establish a way for the company to handle urgent, high‐priority projects that could lead to game‐changing products for the company. At the next board meeting, the COO presented his “Skunk Works” protocol to execute high‐priority projects quickly using top talent in the company. The Skunk Works protocol would be executed any time the company identified what he called a “red‐hot project.” The protocol included the following provisions:

  • Red‐hot projects would be managed personally by senior directors in the company.
  • The directors have the authority to hand pick their project staff and reassign them from other projects as necessary.
  • Given the urgency of the projects, the directors would be strongly encouraged to staff their projects with ample resources working in parallel tracks.
  • Red‐hot projects had priority for conference rooms needed for team meetings and working sessions.
  • The progress of red‐hot projects would be reviewed personally by the COO on a monthly basis.

The board applauded the COO for his Skunk Works Protocol and immediately assigned him his first red‐hot project.

Three months later, the first project had been completed and was considered by the board a “raging success.” With the Skunk Works protocol now tested and proven, the board assigned the COO three new red‐hot projects. The COO's stock had gone up considerably with the board.

Two months later the COO was notified that several client implementation projects were in trouble and that morale in the Professional Services Group was very low. HR reported a spike in resignations, noting that “some of our best talent just walked out the door.” Managers of the client implementation projects reported substantial delays on their projects, and clients were now escalating their concerns up the chain. It had become well known in the company that the implementation project managers were at odds with each other over who would be on their teams. It was as if they were competing more with each other than with the real competition. This began to affect other members of the Professional Services Group, who seemed to be organizing in factions around the project managers.

The COO was furious. The red‐hot projects were the talk of the company, and those guys over in Professional Services were dragging everything down! It was time to get to the bottom of this, he decided, and some heads might roll. He assigned his chief of staff to investigate the problems and report back on the problem areas and problem people. Meanwhile, the COO scheduled flights to several client sites to apologize for the delays and provide assurances that the problems would be fixed.

Two weeks later the chief of staff and COO sat down to discuss the problems. The COO reiterated that he just wanted to know the problem areas and problem people and that he didn't need to know all of the other details. With a somber look on his face, the chief of staff reluctantly told the COO that the root cause of all of this was the Skunk Works protocol. The COO reacted with disbelief and anger, prompting the chief of staff to explain:

  • About six months ago, with the formation of the first red‐hot project, the client implementation teams lost several key staff to the project. Because they were some of the company's best people, they occupied key positions on the client implementation projects and had frequent client contact. This put a dent in the staff of several client projects. While the teams were generally able to recover and stay on schedule, they felt dumped on by the company. They felt that the company had sent a clear signal that their projects were not as important as red‐hot projects and that they were not as important as people who worked on the red‐hot projects.
  • Three months ago the implementation project teams were looking forward to getting their people back. Problems had cropped up in their absence, and they were needed to help put out some fires. Instead, the company launched the three new red‐hot projects. The teams went crazy as they were “robbed” of even more good people.
  • With holes in their project staffing, the implementation project managers started to feel the heat of missed deadlines and deliverable issues and began poaching staff from other teams. As the teams poached each other, the anger level grew, fingers were pointed, political maneuvering rose, and battle lines were drawn. “It appears that we have created a new set of silos and a great deal of conflict,” the chief of staff commented.

The COO could object no more. He realized that, more than anybody else, he himself had caused the problems. It would have been easy enough to fire the VP Professional Services as a scapegoat and move beyond this, but the COO had integrity. He went back to the board, explained the problem, and told them the company would have to slow down on the red‐hot projects while it fixed the problems with the implementation projects, staffing, and the Skunk Works protocol.

This example is, unfortunately, very typical of unintentional conflict. Notice that, in contrast to the example of intentional conflict, the root cause of the unintentional conflict was not personal. The COO and board did not set about trying to create conflict in the Professional Services Group. They thought, as we usually do, that they were doing the right thing. Who knew otherwise?

The conflict, initially between project managers and then among other Professional Service staff, grew out of the circumstances created by resource shortfalls and having project staff cherry‐picked. These circumstances centered on a key misalignment. Implementation project managers who were being held accountable for the success of their projects did not have control over staff commensurate with their responsibilities. In response, they did what they could do to keep their projects staffed and on track. As resources tightened further, they became more desperate and resorted to even more desperate means to staff their projects. If you asked them, they were just trying to do their jobs. The whole thing generated a tremendous amount of negative energy.

As is typical with unintentional conflicts, the solution was a systemic one. The COO would fix the broken Skunk Works protocol and resolve the resource shortfalls. These kinds of changes tend to be well understood and applauded by people in companies.

One thing that is interesting about this story, and virtually every story of unintentional conflict, is that this problem and conflict could have been avoided in the first place. What happened after the board's original request and the subsequent development of a flawed protocol bred the conflict. It's interesting that the protocol seemed so brilliant at the time. We must learn to look deeper and consider a new set of criteria for evaluating effectiveness and sufficiency when designing business changes.

Traditional Conflict Management

Much has been written on the topic of conflict and conflict management. The underlying premise of most books and articles is that conflict is going to happen, and we need ways to work through it, contain it, and resolve it. Who would argue with that? We live in a world where conflict abounds. A common unspoken assumption is that we are limited in our ability to prevent conflict from happening so we should focus on dealing with it when it does happen. All of this seems to make sense. However, the lens of energy gives us a different perspective. Let's take a closer look.

Too Little, Too Late

The methods and approaches suggested by this traditional body of work on conflict and conflict resolution, while quite important and impactful, are generally too little and too late to resolve our pervasive conflict problem. Once conflict is raging, stopping conflict can be like trying to stop a runaway freight train traveling 100 miles per hour. It would be better if we could have just fixed the brakes in the first place. Traditional efforts to measure the cost of conflict have focused largely on the final “chronic” stages of the “disorder,” essentially ignoring the energetic damage and cost incurred up to that point. For the most part, we have been addressing and measuring only the tip of the iceberg.

Current Research Indicators

In spite of these limitations, it is useful to review current research, even if to simply get a sense of how big the tip of the iceberg is. Here are some examples:

  • An overwhelming majority of employees (85%) have to deal with conflict to some degree and 29% do so “always” or “frequently” (CPP Global Human Capital Report 2008, 3).
  • Some researchers believe that unresolved conflict represents the largest reducible cost in many businesses (Dana 2005, chapter 3; Slaikeu and Hasson 1998, xii).
  • The typical manager spends 25% to 40% of his or her time dealing with workplace conflicts (one to two days of every workweek) (Kabcenell Wayne 2005).
  • A representative study of 446 closed claims reported by small‐ to medium‐sized enterprises with fewer than 500 employees showed that 19% of employment charges resulted in defense and settlement costs averaging a total of $125,000. On average, those matters took 275 days to resolve (Hiscox 2015, 6).
  • It is not unusual for conflicts to escalate rather than being swiftly resolved. In fact,

    Nine out of ten employees (89%) have experienced a workplace conflict that escalated…. as many as one in six (16%) report that a recent conflict remains unresolved, having lasted longer than expected and/or becoming increasingly intense.…

    The destructive emotions experienced by those involved in a conflict at work don't simply vanish. Over half of employees (57%) have left a conflict situation with negative feelings, most commonly de‐motivation, anger and frustration. (CPP Global Human Capital Report 2008, 5–6)

  • Regarding the health effects from stress caused by sources such a workplace conflict:
    • Forty‐three percent of all adults suffer adverse health effects from stress.
    • Seventy‐five percent to 90% of all doctor's office visits are for stress‐related ailments and complaints.
    • Stress can play a part in problems such as headaches, high blood pressure, heart problems, diabetes, skin conditions, asthma, arthritis, depression and anxiety.
    • The Occupational Safety and Health Administration declared stress a hazard of the workplace. Stress costs American industry more than $300 billion annually.
    • The lifetime prevalence of an emotional disorder is more than 50%, often due to chronic, untreated stress reactions. (WebMD 2005–2019)

Needless to say, even the tip of the iceberg has some very large costs associated with it.

An Uphill Battle

The difficulty in dealing with conflict after it is in play is that it has already gained emotional momentum. Battle lines are drawn. Tensions are high. There are important things, or at least things that seem important, at risk. What is worse is that these conflicts are often self‐sustaining. There is a ready supply of emotional powder to fill the keg, and any little spark will set it off—again and again.

Most HR managers will tell you that managing conflict in the workplace is a time‐consuming process that is seldom fully successful, if at all. But why is that? Why does it consume so much time and effort, often with only marginal success?

Kenneth W. Thomas and Ralph H. Kilmann (2009–2019) have created the Thomas‐Kilmann Conflict Instrument, an assessment that determines how people tend to respond to conflict. According to the instrument, there are five key styles for managing conflict:

  1. Forcing. Using your formal authority or power to satisfy your concerns without regard to the other party's concerns
  2. Accommodating. Allowing the other party to satisfy their concerns while neglecting your own
  3. Avoiding. Not paying attention to the conflict and not taking any action to resolve it
  4. Compromising. Attempting to resolve the conflict by identifying a solution that is partially satisfactory to both parties but completely satisfactory to neither
  5. Collaborating. Cooperating with the other party to understand their concerns in an effort to find a mutually satisfying solution

From an HR perspective, Forcing may be appropriate occasionally, perhaps in a crisis situation, but will likely be only a temporary solution. Accommodating didn't happen or it wouldn't have become an HR matter in the first place. Avoiding, which may be appropriate for minor conflicts, didn't happen either. That leaves Compromising and Collaborating as the logical goals. Collaborating is generally the optimal solution, but Compromising can be satisfactory. The rub is that both of these outcomes require open, usually mediated, conversations and a willingness among the involved parties to find a resolution. This process is generally a messy, time‐consuming affair since emotions, attitudes, and beliefs are at the table too.

Wouldn't it be easier if those involved found a way to collaborate from the beginning? Yes! Wouldn't there be a better chance of success if the process of identifying how to collaborate could occur before conflict arose and before emotional levels—things like anger, fear, and hate—spiked upward? Yes again!

This is why traditional conflict management is too little, too late. While it is necessary, it is not at all sufficient. Fortunately, there is another way.

Forms of Unintentional Conflict

As mentioned earlier, it is easier to prevent unintentional conflict than intentional conflict. Therefore, finding the sources and working to prevent unintentional conflict in its germination stage holds major promise in our effort to reduce conflict. In this section, we look at the origins of unintentional conflict as a first step toward the prevention of conflict at its source.

Why Unintentional Conflict Has Been Unseen

It's easy to see conflict when people are locked and loaded in preparation for battle or firing away at their adversaries. But what is not obvious, in most cases, is how those involved came to draw arms in the first place. Recognizing unintentional conflict means understanding its origin, and its origins are circumstances that are largely unseen from a surface‐level vantage point. Our businesses create these circumstances unknowingly, and we don't automatically associate them with conflict.

As people, we tend to frame problems in terms of the things that are directly impacting us and causing us pain, discomfort, and/or difficulty. For example, to use a playful metaphor, if we were to get run over by a buffalo, we might blame the buffalo when, in fact, the problem was the renegade cowboy who started a buffalo stampede at the edge of town. Nonetheless, the buffalo that ran over us was highly memorable and certainly had an impact—in more ways than one. So we tend to focus on the buffalo, the thing that directly impacted us. Next thing you know, there is a warrant out for the buffalo's arrest or, worse yet, the local restaurant is running a special on buffalo burgers. Unfortunately for the buffalo, we solved the wrong problem.

This is what happens with unintentional conflict, and it is why people often think the problem is the buffalo (i.e., the conflict). In reality, the problem is what caused the conflict in the first place. Because the real problem is usually a step or two back, it often goes unnoticed. When that happens, unintentional conflict remains unseen. How, then, do we flush out these hidden origins? Where and how should we look for unintentional conflict?

Unintentional Conflict Can Be Anywhere

No part of a business enterprise is immune from unconditional conflict. While it tends to show itself in interactions among people, the contributing factors from even a single conflict can be many and varied. Given that, and to facilitate the identification, evaluation, and resolution of unintentional conflict, it is useful to apply a model that divides a business into discrete parts, with clear definitions of each part. Doing this provides a common language and a framework for evaluation. In the remainder of this section we present such a model and use it to provide examples of unintentional conflict in various parts of the business enterprise.

The Enterprise Elements Model

The Enterprise Elements Model divides a business into discrete, tangible elements. These elements are major components of the “system” that constitutes the business. We introduce the model here as a framework for identifying and understanding unintentional conflict. Specifically, each enterprise element can be considered and evaluated as a potential contributor to unintentional conflict. Once the sources of the conflict are understood, the model is also a useful framework for redesigning or modifying the business to resolve sources of conflict and improve the function and performance of the affected areas. Thus, we use this core model throughout the book as a framework and a language for managing the energy of business.

The Enterprise Elements Model divides the business enterprise into three levels: organizational, operational, and individual (people). In turn, each level is divided into its primary elements. Tables 2.2, 2.3, and 2.4 list the major elements at each level along with brief descriptions.

Table 2.2 Major Elements in the Organizational Level

Organizational Element Description
Culture The cultural elements and/or styles for thinking and working (e.g., collaborative, forward thinking, traditional, hierarchical, political, etc.)
Leadership The leadership elements and characteristics of the leadership team, and the individual leaders, in terms of their ability to lead, inspire, and achieve the desired vision
Structure The characteristics of the organizational structure, including department roles, responsibilities, and reporting relationships (e.g., traditional hierarchical, project‐oriented, matrix, hybrid structure, etc.)
Communications The formal and informal communication in the organi‐zation, particularly around important company developments and change initiatives as they relate to the people
Organizational Expertise The organization's expertise conducting the business of the enterprise within its defined industries

Table 2.3 Major Elements in the Operational Level

Operational Element Description
Program Delivery Processes, templates, and protocols in support of program/project planning and management; level of program managers' control over program resources and associated accountability, and overall program delivery performance levels
Program Portfolio Management Operational mechanisms in place for deciding what programs (e.g., product development, systems development, organizational change, revenue producing) will be implemented, how programs will be funded, how the portfolio of programs will be tracked/managed, and how program visibility will be provided to program stakeholders and executives
Operational Governance Defined and recognized authorities, rules, and protocols for making decisions regarding operational matters, including operational direction, utilization of money and resources, priorities, review and acceptance of deliverables or work products, and any other operational matter where decisions are required
Operational Planning and Budgeting How the organization performs annual operational planning (e.g., program identification, departmental goal setting, technology infrastructure targets, product planning) and budgeting, (e.g., incremental based on previous year, zero based, etc.)
Essential Producing Processes Definition and implementation of the primary overarching processes for the business to provide for adequate work consistency, clear role definitions and accountabilities, a basis for program planning and estimation, and a foundation for continuous process improvement
Functional Capability and Capacity The levels of capability (detailed functional processes and tools) and capacity (qualified staff trained in the functional processes and tools) that are in place in the enterprise functional areas/departments
Technology/Systems The state of the organization's technology and systems regarding their ability to support the organization's infrastructure (e.g., phones, networks, computers), functional areas (e.g., payroll system, finance system), customer‐facing processes (e.g., help desk), and products
Knowledge Management How the organization manages and provides access to information (e.g., intranet, databases, etc.), analyzes and converts information and experience into knowledge (relevant and personalized information), and leverages knowledge in daily operations to improve performance.

As shown in Table 2.2, the organizational level includes five major elements: culture, leadership, structure, communications and organizational expertise. These elements each have a broad footprint that touches everyone in the business. Therefore, they have significant potential impact, both positive and negative.

Table 2.3 shows the major elements present at the operational level. These eight critical elements cover the operational drivers related to conducting work, making decisions, applying technology, allocating resources, building capability and capacity, and managing enterprise knowledge. Like railroad tracks for the enterprise, they guide people in where to go, what to do, and how to do it.

Table 2.4 defines the six major elements at the individual level. Each of these elements affects the actions, abilities, and motivations of the people in the business enterprise. People can be the last line of defense against unintentional conflict, or they can be agents that act out the conflict. Therefore, the elements at the individual level always have a big impact on the performance of the business.

While the Enterprise Elements Model is relatively comprehensive, some businesses may have elements unique to them. To accommodate that, the model may be amended with additional elements as needed. This ensures the applicability of the model to virtually any business.

Now that the enterprise elements have been introduced, the question is: How does unintentional conflict arise within these elements at each of the three enterprise levels? To answer that question, the following examples briefly characterize the origin of unintentional conflict within each element. Stories and case studies in subsequent chapters provide additional examples and illustrate how most significant problems (and solutions) involve the interaction of multiple enterprise elements.

Table 2.4 Major Elements in the Individual Level

Individual Element Description
Roles The way roles are defined in the organization in job descriptions, team assignments, and general responsibilities; relationships between roles (e.g., overlapping, complementary), and the general degree of empowerment versus the responsibilities of each role
Attitude/Motivation In general, the attitudes and levels of motivation among people in the organization toward their work and the business
Foundation/Performance Skills The types and levels of nontechnical skills in the organization that enable the people to conduct the business of the enterprise, including interpersonal business and communication skills
Technical Knowledge/Expertise The types and levels of hard technical skills in the organization (e.g., HR, finance, IT, functional areas, professional services, etc.)
Performance Expectations The performance expectations (e.g., billable time, sales quotas, production targets, etc.) among people in the enterprise
Incentives How people are incented to perform and the level of impact it has on motivation

Conflict in Organizations

Unintentional conflicts that are created, at least in part, by elements at the organizational level tend to impact everyone in the business in one way or the other. At the top of the impact list is the organizational structure. More than any other element, the organizational structure organizes the business. It defines roles, responsibilities, and reporting relationships at the senior (macro) level. A well‐designed structure supports and aligns with the mission and operations of the business. One complements the other. Conversely, structures with less thoughtful designs breed confusion and uncertainty in roles and responsibilities at the departmental level. Overlapping roles and responsibilities often lead to turf wars, while responsibility gaps can lead to finger pointing and accountability issues.

Another common problem arises when companies try to do too much with their structures instead of recognizing that some boundaries are better defined by operational policies, procedures, and protocols. For example, companies may slice the pie in too many ways, attempting to recognize in the structure everything from functional areas to regions to product lines. Too many subdivisions tends to enhance the silo effect, which creates an us/them mentality ripe for conflict.

Unclear roles and responsibilities at the department level, often coupled with unhealthy competition, often lead to issues in the leadership element. These issues tend to polarize executives and senior business leaders, making agreement on important business decisions difficult. And as much as leaders may try to keep their executive team dynamics private, employees often know when their leaders don't agree with one another. This dissonance can lead to the formation of factions around the various leaders, which multiplies the potential for conflict many times over. The formation of factions injects a cloudy bias into communications. Miscommunication becomes more frequent, fear and anger levels rise, and aligning people to accomplish important projects is much more difficult. Consequently, substantial change initiatives are much more challenging and the potential for conflict rises dramatically.

Company culture, which is essentially long‐term collective energy and norms, can become dysfunctional or even outdated. There will always be those who want to change things and those who want to protect the culture and status quo just the way it is. Any imbalance between what a culture is and what it ought to be is an opportunity for potential conflict. In a rapidly changing world, a business that holds onto outdated cultural beliefs, attitudes, and norms is enabling the erosion of its organizational expertise. In such environments, we often find that some people do things one way and others do them another. The stage is then set for conflict around how things are done. The dilemma is both intellectual and emotional.

Needless to say, the level of negative energy created by unintentional conflict spawned at the organizational level can be quite high, primarily because the breadth of its impact is so large. Virtually everyone in the company is affected on an ongoing basis.

Conflict in Operations

At the top of the impact list on the operational level are the overarching essential producing processes. In most cases, their contribution to the creation of conflict has less to do with what is there and more to do with what is not there. What needs to be in place is a high‐level definition of processes associated with the major things a business does for its customers and for itself. Things like service delivery, product development, system development, and internal change initiatives are among essential producing processes. These broad and important activities typically involve many parts of the business, so clear definitions of roles and responsibilities within the processes, usually at the functional department level, are extremely important. Unfortunately, such clarity is often not present in businesses, and the various departments are left to figure things out themselves. When that happens, let the games begin! Watch out for confusion, power struggles, and massive finger pointing.

Well‐defined essential producing processes with embedded departmental responsibilities provide an excellent starting point for documenting the missions and responsibilities of the various departments. With this clarity, each department can focus on developing and maintaining its functional capability and capacity. Building capability (detailed functional processes and tools) and capacity (qualified staff in sufficient quantities trained in the functional processes and tools) is absolutely critical to the performance of the business. Unfortunately, however, most businesses underemphasize and underincentivize these capability and capacity activities in favor of execution. Execution is often regarded as more interesting, exciting, and rewarding.

The problem is that effective execution is not possible without adequate capability and capacity. The other problem is that shortfalls in capability and capacity are fertile ground for conflicts. The work delays, errors, and waste that occur when people are under pressure to perform without adequate resources provide perfect reasons to argue, blame, and throw each other under the bus.

This resource problem is exacerbated in team‐oriented companies with weak or underdeveloped program delivery mechanisms. These weak mechanisms fail to adequately knit together people from the various departments into high‐performing cross‐functional teams. As businesses begin to recognize their need to support teams by moving into well‐designed matrix structures, many fall short, at least initially, on their program delivery functions. This breeds conflict within teams and between departments, primarily because people tend to bring their departmental identities and silo mentalities into projects.

As discussed earlier in the book, the way money flows in a business is very important. This flow generally starts with the operational planning and budgeting process. Many government agencies, school districts, and companies approach planning and budgeting as they did the year before, and the year before that, and the year before that. The major problem is that the annual plan often lacks important details, and the connection between the work to be done and the budget is underdeveloped. A department gets the same budget as it did the year before with a 3% increase. Never mind how much work workers have to do this year. As a result, the business may have relatively vague expectations around what the department will accomplish that are not aligned with the department's budget. Cue the conflict.

Budget battles get worse throughout the year when leaders have to decide what projects and programs to fund and which ones to stop funding. Without good program portfolio management, these decisions become highly political, bullies get the upper hand, and influence becomes destructive as opposed to constructive. People suffer, projects suffer, and the business suffers. This conflict and dysfunction is also seen on a broader scale when operational governance is inadequately defined. Few things trigger conflict more readily than ambiguity around who makes what decisions and how those decisions are made. Virtually any operational matter, including decisions around operational direction, how money is spent and how resources are utilized, how priorities are set, and even how deliverables and work products are reviewed and accepted can trigger fierce conflict if operational governance authorities and protocols are not established up front.

Another good way to start a series of barnyard brawls is to implement new technology/systems without careful planning, preparation, and involvement of end users. The list of potential conflicts seems endless—everything from how a function will work, to who has access to what, to when, and how it will be implemented. Similarly, knowledge management is becoming both more important and more of a lightning rod for conflict. Some people share knowledge and insights easily, while others hold onto knowledge as a form of job security. As the saying goes, knowledge is power. But trapped knowledge is bad for business. The stage is set for a host of conflicts.

Each of these elements at the operational level is related to how things work. There are a lot of moving parts and a lot of people moving them. Operations can be a well‐oiled machine or a poorly designed one with friction among the parts. Unfortunately, many businesses have significant friction, which leads to an unhealthy dose of ongoing unintentional conflict.

Conflict Among People

As stated earlier, unintentional conflict, whatever its origin, almost always shows itself in the form of behaviors and attitudes among people. But while people are generally the recipients of unintentional conflict, they can also be the origin. At the individual level, unintentional conflict is created by the interactions of people and their reactions to one another. We address this at the individual level later in the book when we delve into positive collaborative behaviors and some of the more common negative behaviors. Here we address people as a collective and discuss the various elements of that collective.

Topping our list of individual enterprise elements is roles. Similar to poorly defined department roles at the organizational level, poorly defined and overlapping positional roles and assignments often lead to confusion, turf wars, blaming, and ongoing feuds. There is nothing like unclear roles and responsibilities to turn what could be a cooperative effort into a fight. “He has no business doing that. That's my job!” “I should have been the one going to that meeting!” “She is doing a power grab!” Once these situations start, there is plenty of fuel to keep the conflict going.

Foundation/performance skills, the interpersonal business and communication skills that enable people to conduct business, collaborate, and interact effectively, can go a long way toward helping people avoid creating circumstances that invite conflict. Conversely, when these skills are not present or are underdeveloped, people tend to create conflict inadvertently. Such people often lack adequate awareness and empathy. Typically, they know not what they do. Their behaviors can look annoying, challenging, uncaring, insensitive, stubborn, and self‐centered—and all of that is unintentional! Nevertheless, these behaviors spawn reactions from others that often constitute the first volley of a conflict exchange. The skills that help people collaborate and provide interpersonal services effectively are addressed in detail later in the book. What is important here is the level of these skills across the collective group of people in the business or in a targeted portion of the business (e.g., a department).

Inadequate technical knowledge and expertise, the “hard” skills of the business and a person's job, can also lead to unintentional conflict. People depend on the ability of others in the business to do their jobs. When others lack the skills or knowledge to do their jobs properly, others are negatively impacted. This often leads to anger, frustration, and blaming. Similarly, if someone has a bad attitude or lacks motivation, they usually deliver a subpar performance, and, again, others are negatively impacted. At the group level, poor attitudes and motivation due to difficult circumstances in the business are like unspoken agreements to behave in dysfunctional ways. For example, people may tacitly agree that they are all entitled to come in late, leave early, and spend lots of time gossiping with coworkers. Meanwhile, the business suffers, problems become worse, and the resulting pressure, mistakes, and anger make the workplace ripe for conflict.

Difficult, unrealistic, or undefined performance expectations can also lead to unintentional conflict. For example, consulting companies and professional service groups often require their consultants to work a high number of billable hours each week. This puts tremendous pressure on the consultants and can eventually move some to feel desperate. People who feel unfairly pressured and desperate tend to rationalize harmful behaviors like open competition for work, political moves to hurt others and give themselves an advantage, and targeted hostility.

These “justified” negative behaviors are also common when incentives are either inadequate or applied to conflicting goals. It is bad enough when people feel tremendous pressure to perform, but when they are poorly incentivized, they tend to throw up their arms and eventually give up. Worse yet, if they find themselves working at cross‐purposes with others due to conflicting incentives, arguments and battles will almost always occur.

By now it should be clear that unintentional conflict can and does originate in virtually every corner of the business enterprise. This is not to say that all businesses are created equal. Some are worse off than others. Nevertheless, unintentional conflict is having a major negative impact on our businesses. In the next section we explore the huge price associated with this conflict.

The Cost of Unintentional Conflict

In this chapter we have described how and why the negative energy caused by unintentional conflict, as well as the mechanism of unintentional conflict itself, are largely unseen. To help the unseen and unknown become seen and known, we've provided examples of how unintentional conflict arises at the individual, operational, and organizational levels to reveal its nature and pervasiveness throughout the business enterprise. And examples of broken business functions and the destructive path of unintentional conflict have illustrated just how serious this hidden cancer can be. Now we address the cost associated with all of this unintentional conflict.

Calculating the Price Tag

What is it worth to you and your company, agency, or school to do something about unintentional conflict? How much money is unintentional conflict costing your business, and how much could be saved by avoiding it?

Naturally, the answers to these questions will vary from business to business. To help inform you about your own business, the remainder of this chapter provides a methodology that you can use to assess the cost of your own energy and financial drain. The model is called the Universal Model for Estimating the Cost of Unintentional Conflict. After presenting the model and its development, we apply it to an example company (a real company renamed to protect confidentiality) to provide a general idea about how big the unintentional conflict problem is in business. If you are not a numbers person, the methodology and calculations in this material may be a bit tedious for your tastes. If that is the case, you may want to skip to the end of this chapter to see the bottom‐line estimate and read about its implications. If you have an appetite for numbers, read on!

A Universal Model for Estimating the Cost of Unintentional Conflict

There are three steps involved in estimating the cost of unintentional conflict:

  1. Apply the cost estimation framework. The process begins with the enterprise levels and their elements, as defined by the Enterprise Elements Model introduced earlier in this chapter. This model serves as an overall framework for cost estimation.
  2. Establish cost buckets. Through analysis of several instances of unintentional conflict, we recognized that within each enterprise level, there are three basic types of costs: inefficiency, realized risk, and lost opportunity. Bracketing these three cost types within each of the three enterprise levels creates nine “cost buckets.” Ultimately, we will create a cost estimate for each cost bucket.
  3. Estimate the cost. We estimate the costs for a particular business by forming a basis of estimate and then using that to guide and inform the generation of the cost estimates. Specifically, we do four things:
    1. We consider examples of unintentional conflict for each of the nine cost buckets to characterize the nature of cost impacts and their drivers in each cost bucket.
    2. We utilize conflict research cited earlier in the book to help calibrate the estimates.
    3. We utilize an estimation methodology, which provides structure when generating the actual estimates for each cost bucket.
    4. We generate cost estimates for the business.

The remainder of this section provides details on each of the cost estimation steps and shows how to apply the model to your specific business.

Apply the Cost Estimation Framework

We have already utilized the three enterprise levels—organizational, operational, and individual (people)—and their associated elements in this book to provide examples of unintentional conflict. The Enterprise Elements Model is an excellent framework for cost estimation because it is relatively comprehensive and easily understood. Therefore, we adopt it here as our cost estimation framework.

Establish Cost Buckets

Every instance of unintentional conflict has a cost impact. We analyzed many examples to determine the nature of their impacts. The analysis revealed a pattern wherein the three primary cost areas—inefficiency, realized risk, and lost opportunity—emerged as applicable at each of the enterprise levels. The rationales behind these three cost areas are described below:

  • Cost of inefficiency. In reviewing examples of unintentional conflict, it is clear that most lead to inefficiency. Naturally, when we are in conflict, we are not working together. When we are not working together, we are not aligned. We are inefficient—often grossly inefficient. There are plenty of examples in business where conflict consumes people, leaving them little time and energy to work productively for the business. Based on its common occurrence, inefficiency is the first obvious consequential cost of unintentional conflict. We measure inefficiency in terms of lost operational dollars.
  • Cost of realized risk. A second area of cost, which is less obvious but still significant, stems from the risks to the business caused by unintentional conflict. For example, a delay in a project caused by unintentional conflict may expose the company to risk that would have been mitigated by completing the project on time. Such risks take many forms: legal, regulatory, competitive, employee health, and others. And when a risk is realized—that is, when what we were afraid could happen actually does happen—often a boatload of money is required to deal with it. This is the cost of realized risk. Because realized risks, like inefficiency, impact our operational budgets, we also measure the cost of realized risk in terms of lost operational dollars.

    It should be noted that asset depletion, both human and material, often occur as a result of unintentional conflict. However, to simplify our model, we equate asset depletion with lost operational dollars, given the fact that operational dollars are typically utilized to replace the depleted assets.

  • Cost of lost opportunity. This cost area may be the most obscure and is perhaps the most deadly to a business. For example, when unintentional conflict slows the pace of operations and erodes the quality and value of products and/or services, customers may move to other competitors, which creates a loss of revenue and market share for the company. We measure lost opportunity in terms of unrealized revenue dollars.

    Situations that lead to lost opportunity can ultimately lead to a loss of relevance in the marketplace, which can be the kiss of death for a business. In most businesses there is a tipping point after which sufficient relevance is lost. While our model does not capture this phenomenon, it should be considered when reviewing the impacts of unintentional conflict in any business.

Estimate the Cost

The three enterprise levels, Organizational, Operational, and Individual, and the three cost areas within each, Inefficiency, Realized Risk, and Lost Opportunity, create nine buckets of cost to estimate. For each bucket, we have also identified the unit of measurement, or type of cost, based on the cost area involved. Specifically, inefficiency and realized risk are measured in operational dollars. Inefficiency eats away at a company's operational budget, as does recovering from realized risk. Lost opportunity, in contrast, is measured in revenue dollars. These are sales left on the table due to factors stemming from unintentional conflict. Now that we know what we are estimating, we turn our attention toward establishing a strong basis of estimate.

Consider conflict examples in each bucket. While our goal is to generate rough order of magnitude estimates, we still want to establish a clear and concrete basis of estimate. To help with that, Table 2.5 provides examples of unintentional conflict in each of the nine cost buckets. Note that each example starts with some deficiency in one or more elements at the particular enterprise level and describes how that deficiency leads to unintentional conflict and its resulting cost.

Table 2.5 Examples of Unintentional Conflict by Enterprise Level and Cost Area

Enterprise Level Cost Area Examples of Unintentional Conflict
Organizational Inefficiency
  • Poorly designed organizational structure with overlapping responsibilities leads to confusion, power struggles, and factions and consumes time and energy.
  • Poor or absent formal communication mechanisms lead to rumors, gossip, and ultimately conflict that consumes resources.
Realized Risk
  • Ready, fire, aim culture increases carelessness, leading to mistakes that are exacerbated by conflict and lead to realized legal or regulatory risks.
Lost Opportunity
  • Leadership shortfalls lead to confusion about company direction and path, causing conflict about what to do/not do, which leads to missed opportunities.
  • Poorly designed flow of money underfunds key areas causing resource competition and quality issues, leading to poor customer satisfaction and lost opportunities.
Operational Inefficiency Weak process for operational planning and budgeting leads to suboptimal distribution of money, leading to weak key capabilities, shortages, internal competition, blaming, and throwing people under the bus, which all eat away at valuable resources.
Absence of clearly defined high‐level essential producing processes and a well‐developed program management capability lead to silos that breed conflict and cause major inefficiencies.
Poorly defined decision‐making authorities and protocols lead to conflict, which drains time and resources.
Realized Risk Poorly defined or underperforming systems lead to unauthorized work‐arounds that cause product defects and delays, leading to internal conflict and blame, angry customers, and lawsuits.
Lost Opportunity Poorly designed or missing governance/decision‐making mechanisms lead to political infighting, underfunded products, errors and product delays, customer dissatisfaction, and missed opportunities.
Underdeveloped and understaffed functional areas cause capability and capacity shortfalls that lead to blaming and resource competition, which impact customer service levels and satisfaction, resulting in lost clients and opportunities.
Individual Inefficiency Underdeveloped interpersonal business and communication skills lead to misunderstandings and conflict, which cause project delays, resistance to change, and infighting.
Poorly defined and overlapping roles lead to infighting and turf wars, which cloud accountability, impact performance, and result in inefficient and ineffective performance.
Realized Risk Insufficient technical knowledge among staff members causes company blind spots, which lead to uninformed arguments over direction/resolution, causing poor decisions and actions that lead to lawsuits, financial issues, employee health issues/missed work, and regulatory liabilities.
Lost Opportunity Poor attitudes and low motivation lead to conflict among staff members and eroding customer service and satisfaction levels, and cause lost customers, lost opportunities, and negative reputation.
Service delivery staff members are not incented to work with sales staff on upsells, causing conflict between the departments, which leads to lost sales opportunities.

Consider conflict research. The examples in Table 2.5 address the genesis of unintentional conflict in our nine cost buckets. To augment these examples, we also consider the research on conflict cited earlier in this chapter. This research is not about the origin of the conflict but about where the conflict ends up (i.e., its ultimate impact). From that research we know that conflict overall is a huge problem. As we mentioned, some researchers believe that unresolved conflict represents the largest reducible cost in many businesses, a cost that manifests itself in many ways, including employee health issues, turnover, lawsuits, low morale, employee distraction, and much more. Therefore, when generating a rough order‐of‐magnitude estimate of the cost of unintentional conflict, significant research indicates that the numbers are quite large. This consistent finding helps us calibrate the general magnitude of our estimates.

Establish a cost estimation methodology. In estimating of the cost of unintentional conflict, the examples and research are supporting actors. The star of the show is the Cost Estimation Methodology, which provides an approach for systematically estimating costs. The approach involves the following factors at play within each of the nine cost buckets:

  • Trigger volume. For a given cost bucket, how often do events that trigger unintentional conflict occur?
  • Number of affected people. When unintentional conflict is triggered by an event, how many people tend to be affected?
  • Magnitude. What is the magnitude of a given event and its resulting conflict and impact?

These factors are multiplicative. That is, if you multiply trigger volume by number of people affected by a given incident times the magnitude of a given incident, you get a systematic and logical basis of estimate for any given cost bucket. Importantly, it turns out that the nine cost buckets differ in their “profiles” across the three factors. Ratings of individual factors vary from low, to moderate, to high, to very high, and the combination of ratings across the three factors creates a unique estimation profile. Table 2.6 provides the estimation profiles for each cost bucket.

  • Triggers of unintentional conflict leading to inefficiency are quite common across all three enterprise levels. This makes sense because there are so many ways and opportunities to trigger conflict that results in inefficiency, whether it is a poor organizational structure that breeds conflict every day or people with underdeveloped interaction skills who frequently “miss” in their communications and end up in conflict.
  • The number of people affected by conflict originating from organizational and operational factors is generally high because structures, processes, and systems touch many people. Conversely, the number of people affected by conflict originating from individual/people factors tends to be small for any given interaction; often such conflict involves only two individuals.

    Table 2.6 Estimation Rationale for Unintentional Conflict

    Enterprise Level Cost Area Trigger Volume Number of Affected People Magnitude
    Organizational Inefficiency High High Low to Moderate
    Realized Risk Low Moderate Low to Moderate
    Lost Opportunity Moderate High Moderate to High
    Operational Inefficiency Very High Moderate Moderate to High
    Realized Risk Low Moderate Moderate to High
    Lost Opportunity Moderate Moderate Moderate to High
    Individual Inefficiency Very High Low to Moderate Moderate
    Realized Risk Moderate Low Moderate
    Lost Opportunity Moderate Moderate Moderate
  • Triggers of unintentional conflict that lead to realized risk are relatively infrequent. However, when they do occur, the cost impact can range from low to high, depending mainly on the nature of the realized risk.
  • The cost impact of lost opportunities triggered at the organizational and operational levels can be severe. We see this, for example, in companies with systemic issues that block customer focus and lead to a spiral down effect in the marketplace.

Ultimately, we will use the model to estimate operational dollars and lost revenue dollars. But we need the model to be universally applicable across businesses with different size operational budgets and potential revenue. To provide for this, we create a cost profile using percentages as our units of measurement. For example, we estimate the cost of inefficiency at the organizational level as a percentage of the operational budget. In applying the model to a specific business, the percentage estimates for the nine cost buckets become weighting factors against the company's operational budget and revenue.

Specifically, our units of estimation for the inefficiency and realized risk buckets will be percentage of lost operational budget (where operational budget = cost of goods sold + expenses). And our unit of estimation for lost opportunity will be percentage of unrealized revenue (the percentage increase in actual revenue that remains unrealized).

Table 2.7 provides a worksheet for creating an unintentional conflict cost profile for any business. Use the right‐hand Estimate column to capture the percentage estimates for each of the nine cost buckets.

Generate cost estimates. After explaining the model, including the framework, cost buckets, and basis of estimates, we are ready to estimate numbers. In estimating numbers, you must have a particular business in mind. To provide an example here, we used a real company that is typical in many ways. The name of that company cannot be revealed due to confidentiality agreements. For our purposes we will call the company Anybiz. Anybiz is a billion dollar company.

You can apply the model to any company. Doing so is a fairly simple matter. Simply think of your own business when generating cost estimates. Your percentage estimates will form your custom cost profile, which you can then translate into the estimated dollars that unintentional conflict is costing your business.

Table 2.8 shows the completed Anybiz cost profile with our percentage estimates for each cost bucket. For example, for the first cost bucket, inefficiency at the organizational level, we estimate that 5% of the operational budget is wasted by inefficiency caused by unintentional conflict. While this may seem like a big number, consider the information provided in Table 2.6. For this cost bucket, both trigger volume and the number of affected people are high. Even though the magnitude from any given event is low to moderate, the high number of events and affected people gives this bucket substantial cost impact. In addition, Anybiz has a fair amount of unintentional conflict at the organizational level primarily because the role of sales and professional services in the sales process are not well defined, and the matrix structure within the professional services group has not been formalized. Thus, an estimate of 5% of operational budget is actually conservative.

Table 2.7 Cost Profile Worksheet for Unintentional Conflict

Enterprise Level Cost Area Type of Cost Unit of Estimation Estimate
Organizational Inefficiency Operational $ % Operations Budget %
Realized Risk Operational $ % Operations Budget %
Lost Opportunity Revenue $ % Potential Revenue %
Operational Inefficiency Operational $ % Operations Budget %
Realized Risk Operational $ % Operations Budget %
Lost Opportunity Revenue $ % Potential Revenue %
Individual Inefficiency Operational $ % Operations Budget %
Realized Risk Operational $ % Operations Budget %
Lost Opportunity Revenue $ % Potential Revenue %
Total % Operations Budget %
Total % Potential (Lost) Revenue %

The estimated percentages across the nine buckets range from 2% to 7%. While there is clearly variability across businesses in their makeup and in their cost profiles for unintentional conflict, this example provides a profile that we can use to estimate the cost of unintentional conflict for a company that is typical in many ways.

Table 2.8 Example Cost Profile for Unintentional Conflict

Enterprise Level Cost Area Type of Cost Unit of Estimation Estimate
Organizational Inefficiency Operational $ % Operations Budget 5%
Realized Risk Operational $ % Operations Budget 2%
Lost Opportunity Revenue $ % Potential Revenue 7%
Operational Inefficiency Operational $ % Operations Budget 7%
Realized Risk Operational $ % Operations Budget 3%
Lost Opportunity Revenue $ % Potential Revenue 5%
Individual Inefficiency Operational $ % Operations Budget 6%
Realized Risk Operational $ % Operations Budget 2%
Lost Opportunity Revenue $ % Potential Revenue 4%
Total % Operations Budget 25%
Total % Potential (Lost) Revenue 16%

When we add up the percentages in the table, we find that the total cost of unintentional conflict to Anybiz is 25% of its operational budget and 16% of its potential revenue. When we consider the prevalence of unintentional conflict in our businesses at all levels, these numbers are quite plausible.

Now that the cost profile for Anybiz is complete, it is a fairly simple matter to translate the profile percentages into dollars. To do that, we need to know the basic financials found in a standard income statement:

  • Revenue
  • Cost of goods sold (COGS)
  • Expenses
  • Net profit

With this information in hand, the remaining steps are a sequence of straightforward calculations, which are shown next for Anybiz.

  1. Starting with the figures from the income statement, Anybiz had the following financials (approximate figures):
    • Revenue: $1 billion
    • COGS: $580 million
    • Expenses: $320 million
    • Net profit: $100 million (10% net profit margin)
  2. Based on the financials, the total operational budget for Anybiz is:
    • Operational Budget = COGS + Expenses = $580 million + $320 million = $900 million
  3. The cost profile indicates that unintentional conflict had the following cost impact:
    • Operational budget: 25%
    • Potential (lost) revenue: 16%
  4. Now we calculate the cost of unintentional conflict in dollars.
    • Operational cost = Operational budget × Percentage impact = $900 million × 25% = $225 million
    • Lost opportunity = Revenue × Percentage impact = $1 billion × 16% = $160 million
    • Total cost = Operational cost ($225 million) + Lost opportunity ($160 million) = $385 million

This means that Anybiz, our $1 billion company, loses $385 million each year. This is a stunning figure. You may wonder what the company's financials would look like if it didn't have the burden of $385 million of unintentional conflict.

We know that the revenue would be the original $1 billion plus the $160 million in lost revenue for a total of $1.16 billion. For operating costs, a 25% reduction in operational budget would put the operational budget percent (in relation to the new revenue) at 67.5%. That is, 90% (original figure) × 75% (a 25% reduction) = 67.5%. Revenue × 67.5% = Operating costs. Therefore:

  • Revenue = $1.16 billion
  • Operating costs = $783 million
  • Potential profit = $377 million

This analysis suggests that eliminating unintentional conflict in Anybiz could increase revenue by 16% and nearly quadruple net profit. That prospect is amazing, especially when you consider that the savings would occur every year.

But one more set of calculations is needed to bring these numbers into what we might call an approachable business scenario. Because it is impossible to completely eliminate unintentional conflict, we should not assume that will happen. Instead, we will set a very conservative goal of a 20% reduction in unintentional conflict and rerun the numbers using the same company financials.

The 20% targeted reduction in unintentional conflict has the following effect on the Anybiz cost profile in Table 2.8:

  • Operational budget: 25% (original value) × 20% (reduction) = 5%
  • Potential (lost) revenue: 16% (original value) × 20% (reduction) = 3.2%

The cost of unintentional conflict in dollars is:

  • Operational cost = Operational budget × Percentage impact = $900 million × 5% = $45 million
  • Lost opportunity = Revenue × Percentage impact = $1 billion × 3.2% = $32 million
  • Total cost = Operational cost ($45 million) + Lost opportunity ($32 million) = $77 million

To calculate the potential increase in profit by avoiding 20% of the unintentional conflict, we first generate the potential revenue by adding the original revenue to the lost opportunity for a total of $1.032 billion. For operating costs, a 5% reduction in operational budget would put the operational budget percentage (in relation to revenue) at 85.5%. That is, 90% original × 95% = 85.5%. Therefore:

  • Revenue = $1.032 billion
  • Operating costs = $882 million
  • Potential profit = $150 million

So, with a conservative 20% reduction in unintentional conflict, these numbers suggest we can increase net profit by 50%, year in and year out.

But what about government agencies, schools, and nonprofit organizations that don't make a profit? While they clearly use different financial models, the same general cost estimation methodology is applicable, except that the benefits accrue in different ways. For example, schools and government agencies experience increased revenue in the form of better performance against their missions and more satisfied “customers.”  The significant reduction in operational costs would allow budget reductions, increased spending on new programs and improvement initiatives, salary increases, or a combination of these things. Nonprofit companies, like for‐profit companies, will enjoy the benefits of revenue growth. On the cost side, nonprofits will experience cost reductions in ways similar to schools and government agencies.

Implications of the Cost Estimate

Is there a more noble cause than reducing unintentional conflict? Is there a better way to improve the health and financial performance of our businesses? Who would have imagined that a growing cancer that has been largely unseen and unknown was so huge and pervasive? And what will the world be like when we begin to manage the energy of business and reduce unintentional conflict? We could pay off the U.S. debt, put everyone back to work, and have cash to invest in the kinds of things we need to keep our businesses, planet, and people healthy.

But let's start with you and your business. If you want to build organizational power and resources, make your workplace a more pleasant and productive place to work, or clear out the cobwebs that get in the way of serving your clients and making a difference in the world, manage the energy and take action to reduce unintentional conflict.

Next we look at a set of pragmatic steps for doing this in your business by creating shared space.

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