Marketing and Sales ◾ 201
◾ Spend as little time as possible on non-revenue activities.
◾ Talk to decision-makers only.
References
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3. http://en.wikipedia.org/wiki/Sales
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7. Modied after Marketing: Creating Satisfaction through Customer
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202 ◾ The Guide to Entrepreneurship: How to Create Wealth for Your Company
22. Farris, P.W., Bendl, N.T., Pfeifer, P.E., & Reibstein, D.J. Marketing Metrics: The
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