Notes

1. “Entrepreneurship and SMEs,” European Commission website, https://ec.europa.eu/growth/smes/business-friendly-environment/sme-definition_en; EUR-Lex: Access to European Law website, https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX:32003H0361; “2 percent of all companies are classified as medium-sized,” The Business Journals website, https://www.bizjournals.com/bizjournals/on-numbers/scott-thomas/2012/07/2-percent-of-all-companies-are.html; The Small Business Administration’s Office of Advocacy.

2. “Introduction to NAICS,” United States Census Bureau website, https://www.census.gov/eos/www/naics/.

3. “Pareto principle,” Wikipedia.com, https://en.wikipedia.org/wiki/Pareto_principle; Tatu Lund, “Product Manager’s Pareto Principle,” LinkedIn.com, https://www.linkedin.com/pulse/product-managers-pareto-principle-tatu-lund/; “Understanding the Pareto Principle (The 80/20 Rule),” BetterExplained.com, https://betterexplained.com/articles/understanding-the-pareto-principle-the-8020-rule/.

4. Ian McAllister, “What are the best ways to prioritize a list of product features?,” Quora.com, https://www.quora.com/What-are-the-best-ways-to-prioritize-a-list-of-product-features/answer/Ian-McAllister.

5. Adam Nash, “What are the best ways to prioritize a list of product features?,” Quora.com, https://www.quora.com/What-are-the-best-ways-to-prioritize-a-list-of-product-features/answer/Adam-Nash.

6. Innovation Games website, http://www.innovationgames.com/; Innovation Games Creating Breakthrough Products Through Collaborative Play, https://www.amazon.com/Innovation-Games-Creating-Breakthrough-Collaborative/dp/0321437292.

7. Noriaki Kano, “Life Cycle and Creation of Attractive Quality,” Hebrew Union College Jewish Institute of Religion website, http://www.huc.edu/ckimages/files/KanoLifeCycleandAQCandfigures.pdf; “Kano Model,” Wikipedia.com, https://en.wikipedia.org/wiki/Kano_model.

8. “Career Leaders for Batting Average,” Baseball Almanac website, https://www.baseball-almanac.com/hitting/hibavg1.shtml.

9. Mike Cohn, User Stories Applied: For Agile Software Development (Boston, MA: Pearson Education, Inc., 2004).

10. Frederick P. Brooks, Jr., The Mythical Man-Month (Boston, MA: Addison-Wesley Longman, Inc., 1995 [1975]).

11. “State of Salaries Report: Data reveals where techies get paid most and the skills that get them there,” Hired.com, https://hired.com/state-of-salaries-2018.

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