Praise for The Momentum Effect
‘When you start a new business, you can’t outspend your competitors, so you have to outsmart them by delivering better value to your customers. If you really succeed in doing so, then you can build a momentum that powers you ahead. The Momentum Effect shows you how to do it systematically, as a small new business or as a large established firm. Read this book and enjoy watching your competitors trail far in your wake.’
Richard Branson, Founder, Virgin Atlantic Airways
‘How can companies achieve exceptional and sustained growth? The Momentum Effect explores this challenge and reveals successful strategies for originating new sources of growth and value from customers with the power to unlock great potential.’
Dr. Daniel Vasella, Chairman and CEO, Novartis AG, Basel, Switzerland
‘This book has immense insight; the world would be a better place if all CEOs put this into practice. Constant customer-driven innovation always creates more value for shareholders, for customers and for society. Larreche not only proves it, but also shows how it generates its own inevitable momentum. He has codified the holy-grail of self-sustaining growth.’
Alan Hughes, CEO, First Direct Bank, 1999–2004
‘J.C. Larreche’s book, The Momentum Effect, is a must-read. It highlights why more marketing spend and further value extraction are not the key determinants for future growth. To create powerful momentum for exceptional growth, it is essential to offer innovative value to the marketplace. The Momentum Effect outlines just how to achieve this. The results are illuminating.’
W. Chan Kim and Renee Mauborgne, Authors of the International Bestseller, Blue Ocean Strategy
‘The Momentum Effect offers hundreds of ideas to help managers and their firm deliver higher and better growth. These ideas are ingeniously organized in a roadmap for systematic and compelling value creation. J.C. Larreche’s latest book is an extremely valuable tool for every business executive.’
Henri de Castries, Chairman of the Management Board, AXA
‘Professor Larreche’s long experience and deep insights not only as a business academic but also as a corporate director are powerfully evident in his latest book, The Momentum Effect. His rigour of analysis, incisiveness of deduction and clarity of expression make for a highly stimulating read to which the ambitious manager will refer time and time again. The challenge of migrating the vision and drive of inspirational leaders into a systematic sustainable management ethos has eluded all too many once-great companies. Professor Larreche may well have identified a route to shortening the odds.’
Sir David G. Scholey, Senior Advisor UBS Investment Bank, formerly Executive Chairman of S.G. Warburg Group plc.
‘A masterclass from one of the greatest of business thinkers. The Momentum Effect clearly describes the fusion of forces that can propel exceptional and sustainable performance in organizations. A must-read!’
Lord Birt, Director-General of the BBC, 1992–2000 and Strategy Advisor to the UK Prime Minister, 2000–2005
‘Larreche unravels the secrets around momentum. The Momentum Effect paves the way to sustainable profitable growth by combining innovation, customer, and marketing excellence into a coherent momentum strategy. And the art is to create that momentum!’
Jean-François van Boxmeer, Chairman of Executive Board/CEO Heineken NV
‘At last, a pragmatic perspective on how CEOs can place the customer at the centre of their firm’s strategy with the objective of delivering sustainable profitable growth. The Momentum Effect clearly shows that exceptional organic growth is based on the mobilization of brains to obtain more for less, more value to the customer at a lower cost, more value to the firm for less spending.’
Pierre Bellon, Founder and Chairman, Sodexo