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Part 4. Monetizing Social Media with PayPal
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Part 4. Monetizing Social Media with PayPal
by Brian Proffitt
The PayPal Official Insider Guide to Social Media: Make money through viral marketing
Title Page
Copyright Page
Dedications
Contents at a Glance
Contents
Acknowledgments
Foreword
Introduction
Part 1. Understanding PayPal for Social Media
1. Learning How PayPal Works
2. Charting the Social Commerce Landscape
3. Choosing PayPal for Social Media
Part 2. Choosing Social Media Presence
4. Mapping the Social Media Landscape and Key Websites
5. Planning Your Social Media Brand Presence
Part 3. A Social Media Sales Playbook
6. Connecting with Social Media Customers
7. Transforming Social Relationships into Customers
8. Creating Content for Social Media
9. Sharing with Rich Media
Part 4. Monetizing Social Media with PayPal
10. Using Promotions to Generate More Sales
11. Evaluating Your Social Media Success
12. Integrating PayPal with Websites
13. Customizing Payment Options with PayPal
14. Securing Your Transactions
15. Using PayPal Tools for Non-Profits
16. 10 Ways to Profit Through Social Media
Index
Part 5. Growing Business Through Social Media
17. Building Branding via Social Media
18. Listening to Your Customers
Appendix. Social Media Information Resources
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9. Sharing with Rich Media
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10. Using Promotions to Generate More Sales
Part 4. Monetizing Social Media with PayPal
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