Contents at a Glance

Part 1 UNDERSTANDING PAYPAL FOR SOCIAL MEDIA

1 Learning How PayPal Works

2 Charting the Social Commerce Landscape

3 Choosing PayPal for Social Media

Part 2 CHOOSING SOCIAL MEDIA PRESENCE

4 Mapping the Social Media Landscape and Key Websites

5 Planning Your Social Media Brand Presence

Part 3 A SOCIAL MEDIA SALES PLAYBOOK

6 Connecting with Social Media Customers

7 Transforming Social Relationships into Customers

8 Creating Content for Social Media

9 Sharing with Rich Media

Part 4 MONETIZING SOCIAL MEDIA WITH PAYPAL

10 Using Promotions to Generate More Sales

11 Evaluating Your Social Media Success

12 Integrating PayPal with Websites

13 Customizing Payment Options with PayPal

14 Securing Your Transactions

15 Using PayPal Tools for Non-Profits

16 10 Ways to Profit Through Social Media

Bonus chapters mentioned in this eBook are available after the index