067 Questionnaires

Self-reported information about thoughts, feelings, perceptions, behaviors, or attitudes

• One of the primary tools used to collect survey information, the other being interviews.

• They are simple to produce and administer, but careful attention should be paid to question wording and response options, sequencing, and length.

• Factors in securing a good response rate in both print and digital questionnaires include appearance, clarity, instructions, arrangement, design, and layout.

• Open-ended questions provide opportunity for depth of response, whereas closed-ended questions are easier to numerically analyze and communicate.

• To maintain question neutrality while also gaining an indication of strength of response, Likert scale questions are highly recommended.

• They are commonly triangulated with other methods, such as observation, to supplement the data with personal insights and verify self-reported behaviors.

See also   Interviews • Semantic Differential • Surveys

Questionnaire design by Sung Joong Kang

Questionnaires can be used as a component of various forms of research: for example, as part of a diary study or an element of product evaluation.