PART 2

THE RISES
AND FALLS OF
CREATIVITY

Until 1,000 years ago, Western nations were among the worlds poorest. But then their creativity began to sprout, and from the year 1450, it virtually exploded. During the following 250 years, the west established an unprecedented military, economic, cultural and technological global dominance.

But how do its creative processes work?

Other questions: why did this amazing creativity happen in the Middle Ages and not in Roman times or even earlier? And why did it happen in western Europe, but not in Eastern Europe, the Middle East, China or elsewhere? And how does creativity cease?

CHAPTER 4:

The first civilizations

CHAPTER 5:

Europe’s remarkable re-boot

CHAPTER 6:

The great take-off

CHAPTER 7:

The question of the creative core

CHAPTER 8:

How creativity ceases

CHAPTER 9:

Why only the West?