ABOUT THE AUTHOR

Named “one of the 100 people who will change the way the world thinks” by Fast Company, Joey Reiman is CEO and founder of the International Center for Applied Purpose and the global consultancy BrightHouse, a company whose mission is to bring greater purpose to the world of business.

Father of ideation—a term he coined—Reiman has emerged as the subject matter expert in the area of purpose, inspired leadership, marketing, and innovation.

His breakthrough purpose methodology and frameworks have been adopted by the likes of Procter & Gamble, The Coca-Cola Company, McDonald’s, American Express, KPMG, American Standard, and many other Fortune 500 companies across the globe.

As an adjunct professor at the Goizueta School of Business at Emory University, he teaches tomorrow’s executives his revolutionary theories and applications for purpose-inspired profit.

Reiman’s breakthrough book, The Story of Purpose: The Path to Creating a Brighter Brand, a Greater Company, and a Lasting Legacy, follows in the tradition of his wildly selling business book, Thinking For A Living, and has been named by the Raleigh, NC News & Observer as one of the top twenty-five books for corporate America.

Reiman is a frequent marketing and branding guest expert on CNN and is a monthly columnist for BE magazine, created by Mahatma Gandhi’s grandson, Arun Gandhi. World-renowned Professor Philip Kotler calls Reiman “the Moses of Marketing.” Winner of hundreds of awards, including the Cannes Lion and Corporate Marketing Leader of the Year, Reiman says his greatest accolade is his self-proclaimed title of FAMILLIONAIRE—a person whose real wealth is in his family.