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by Gerard J. Tellis
Unrelenting Innovation: How to Build a Culture for Market Dominance
Cover
Series Page
Title Page
Copyright
Figures and Tables
Foreword
Chapter 1: Why Incumbents Fail
Why Incumbents Fail to Innovate Unrelentingly
The Preeminence of Culture
Culture as a Primary Explanation
Basis for the Book
Conclusion
Chapter 2: Willingness to Cannibalize Successful Products
Why Incumbents Are Reluctant to Cannibalize Products
Why Willingness to Cannibalize Is Important
Increasing Rate of Innovation
Limitations of Acquisitions
Challenge of Technological Change
Understanding Technological Evolution
Blinded to an Opportunity: Microsoft Keywords?
Crippled by Fear of Piracy: Sony MP3 Player
Decline of an Innovator: Eastman Kodak
A Cycle of Cannibalization: Gillette's Innovations in Wet Shaving
Late Move: HP Tablet
Conclusion
Chapter 3: Embracing Risk
Sources of Risk: Innovation's High Failure Rate
The Reflection Effect: Asymmetry in Perceived Risk
The Hot-Stove Effect: Learning from Failure
The Expectations Effect: Hope Versus Reality
Innovation's Gain-Loss Function: Type 1 and 2 Errors
Case Histories
Gambling on an Embryonic Market: Toyota's Prius
Gambling on Growth: Amazon.com
Gambling on Vision: Facebook
Gambling on Scale: Federal Express
Conclusion
Chapter 4: Focusing on the Future
Why Future Focus Is Tough
Availability Bias
Paradigmatic Bias
Commitment Bias
Planning for the Future
Predicting and Managing Takeoff
Targeting Future Mass Markets
Predicting Technological Evolution
Analyzing Emergent Consumers
Conclusion
Chapter 5: Incentives for Enterprise
Traditional Incentives: Winning Loyalty
Asymmetric Incentives: Turning Failure into Success
Making Incentives Work: Economics and Psychology of Incentives
Power of Incentives: IBM's Transformation
Incentives for Enterprise: Google
Incentives for Loyalty: General Motors
Incentives for Innovation: 3M
Structuring Team Incentives: IBM's Learning from Online Gamers
Conclusion
Chapter 6: Fostering Internal Markets
Characteristics of Markets
Implementing Internal Markets
Managing Internal Markets
Conclusion
Chapter 7: Empowering Innovation Champions
Luck Versus Innovation Champions
Characteristics of Champions
Testing Luck
Champions Versus Teams
Champions at the Top Versus the Bottom
Distributed Champions: Google's “Young Turks” Program
Serial Champion: Roger Newton
Championing Mass Market of the Future: Tata Nano
Championing a Music Revolution: Apple iPod
Mobilizing an Organization for Innovation: Sony Walkman
Steps in Empowering Champions
Conclusion
Chapter 8: Culture Versus Alternate Theories: Arguments and Evidence
Micro-Theories
Macro-Theories
Conclusion
Bibliography
Acknowledgments
The Author
Index
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