Foreword
CHAPTER 1 Transformation Frustration
CHAPTER 2 Stop Selling, Start Aligning
CHAPTER 3 Give It Away
CHAPTER 4 Throw the Textbook Away
CHAPTER 5 Master “No”
CHAPTER 6 Attack Culture and Structure Together
CHAPTER 7 Look in the Mirror
CHAPTER 8 Own the Narrative
CHAPTER 9 Transforming Your Transformation
Notes
Acknowledgments
Index
About the Author
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