Home Page Icon
Home Page
Table of Contents for
Cover
Close
Cover
by Rebecca Hagen, Kim Golombisky
White Space is Not Your Enemy, 2nd Edition
Half Title
Title Page
Copyright
Dedication
Contents
acknowledgments
preface
chapter 1: what is design?: making visuals & type play nice in space
» form follows function in design
» design drives visual culture
» graphic design communicates
» computers democratized graphic design
» the www changed all the rules
» graphic design is planned
» make pictures & words work together in space
» know the rules. break the rules if you have a reason.
» try this
chapter 2: step away from the computer: for research & brainstorming
» research
» brainstorming
» sketches
» try this
chapter 3: i need to design this today: the works-every-time layout
» why the works-every-time layout works
» parts of the works-every-time layout
» final thoughts
» try this
» the works-every-time layout: a gallery
chapter 4: layout sins: 13 amateur errors
» sin no. 1: centering everything
» sin no. 2: warped or naked photos
» sin no. 3: too many fonts
» sin no. 4: bulky borders & boxes
» sin no. 5: cheated or missing margins
» sin no. 6: stairstepping
» sin no. 7: 4 corners & clutter
» sin no. 8: trapped negative space
» sin no. 9: busy backgrounds
» sin no. 10: tacky type emphasis
» sin no. 11: bad bullets
» sin no. 12: widows & orphans
» sin no. 13: justified rivers
» try this
chapter 5: mini art school: the elements, principles & theories of design
» element no. 1: space
» element no. 2: line
» element no. 3: shape/form
» element no. 4: size/scale
» element no. 5: color
» element no. 6: texture
» element no. 7: value
» principle no. 1: focal point/emphasis
» principle no. 2: contrast
» principle no. 3: balance
» principle no. 4: movement
» principle no. 5: rhythm/pattern
» principle no. 6: unity
» gestalt theory
» try this
chapter 6: layout: where to put visuals & type for impact
» how do i know where to put stuff?
» where do i put the rest of my stuff?
» creating hierarchy
» layouts with multiple topics on the same screen or page
» multiple-page layouts
» exit here
» try this
» layout ideas you can swipe: beyond the works-every-time layout
chapter 7: type: what you don’t know can hurt you
» font, typeface, font family, glyph
» font categories
» choosing & using fonts
» applying additional font styling
» typesetting lengthy copy
» taking a page from newspaper design
» type: not just for reading anymore
» icing on the cake
» try this
» what you need to know about logo design
chapter 8: color basics: choosing & using color
» the power of color: impact, organization & emotion
» color theory
» how to choose color: working the color wheel
» how to choose color: culture
» how to choose color: history
» how to choose color: nature
» tips for designing with color
» color technology: that’s not the color i chose. what happened?
» working with screen color
» specifying color for print
» color rules!
» try this
chapter 9: adding visual appeal: working with photos & illustrations
» image content
» resolution, file format & size
» choosing more than one photo
» ethics of shooting & editing
» diversity as craft excellence
» where to get photos
» where not to get photos
» alternatives to photos
» try this
chapter 10: infographics: maximum information in minimum space
» a terse history of infographics
» you might need an infographic if…
» where do infographics come from?
» multimedia infographics
» graphics packages
» designing infographics
» try this
chapter 11: storyboarding: planning visual storytelling
» getting started
» framing the shot
» perspective
» pov
» camera angle
» movement
» continuity
» transitions
» lighting
» type
» audio
» after the storyboard
» try this
chapter 12: multimedia components: sometimes more is more
» thumbnails, storyboards & site maps
» working with images
» video clips
» animation
» apps and plug-ins and widgets, oh my!
» multimedia storytelling
» try this
chapter 13: designing for the web: starring on the small screen
» what to expect when working with websites
» how the web works (the 5-second version)
» designing for the web
» designing web pages & websites
» a website isn’t always the best tool for the job
» keep on your toes
» try this
chapter 14: fit to print: an overview of papers & printing
» plan ahead for printing: choosing paper
» types of printing & printers
» get a printing estimate
» prepare your document for printing
» what to give the printer: a checklist
» now what?
» other things your printer can do
» try this
chapter 15: conclusion: now that you know enough to be dangerous, thanks for stopping by
» everything is changing
» there’s nothing new under the sun
» sometimes you just need to hire a professional
» words of encouragement
glossary
Search in book...
Toggle Font Controls
Playlists
Add To
Create new playlist
Name your new playlist
Playlist description (optional)
Cancel
Create playlist
Sign In
Email address
Password
Forgot Password?
Create account
Login
or
Continue with Facebook
Continue with Google
Sign Up
Full Name
Email address
Confirm Email Address
Password
Login
Create account
or
Continue with Facebook
Continue with Google
Next
Next Chapter
Half Title
Add Highlight
No Comment
..................Content has been hidden....................
You can't read the all page of ebook, please click
here
login for view all page.
Day Mode
Cloud Mode
Night Mode
Reset