About the Author
Will Eagle is a seasoned brand, marketing, and digital professional, having worked at Virgin, MTV, Leo Burnett, and Google. At Google, Will was a brand strategist focused on helping Google’s biggest advertising clients understand how they can use YouTube to meet their marketing needs. Will was Google’s Chief Facilitator at the PartnerPlex in Mountain View and an advisor to the portfolio companies of Capital G, Google’s late stage venture capital fund.
Born in the UK, Will worked in London before moving to Toronto in 2004 and then to Los Angeles with Google in 2015.
Will lives in a cabin in rural Ontario, Canada, and loves creative approaches to problem-solving at scale, slow cookers, spending time in nature, and playing Fortnite.
Dedication
For Jim Lawler.
Author’s Acknowledgments
My deepest thanks to: Damon Dean for 5 a.m. dog-walking phone calls; Yotam Dor, Bob Cornwall, and Mark Swierszcz for early feedback that helped make sense of everything; Tom Burke and Christopher Johnstone for the writer’s retreat at their beautiful home in upstate NY and the creative support; Sam Sutherland and Ashley Carter for many philosophical YouTube conversations and drinks; Chris Mayell for his invaluable data and unlimited access; Jay V. Del Rosario for his editorial eye; Gabe Verkade for perspectives; Franny and Matt and Neha Sharma for everything; Marissa Orr Gottfried for our weekly conversations to keep me sane; and my Google and YouTube colleagues for the love, support, and snacks.
Publisher’s Acknowledgments
Executive Editor: Steve Hayes
Project Editor: Kelly Ewing
Copy Editor: Kelly Ewing
Technical Editor: David Barr
Editorial Assistant: Matthew Lowe
Sr. Editorial Assistant: Cherie Case
Production Editor: Magesh Elangovan
Cover Image: © Rawpixel.com/Shutterstock