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Developing Winning Brand Strategies
Author Lars Finskud
Developing Winning Brand Strategies introduces at a high level the actual relationships between branding, strategy, and corporate performance. It provides a fresh perspective on, and approach for, developing robust customer-focused strategy and describes the importa....
Release Date 2009/06 -
Design Better and Build Your Brand in Canva
Author Laura Goodsell , Janine Friston , Heather Palfreyman
Discover everything you need to get started with Canva, create a brand, and easily design professional-looking graphics to go from zero to pro in no timeKey FeaturesOrganize your business designs using folders and learn to schedule social media content in Canva’s own content plannerLearn to create p....
Release Date 2023/01 -
Deriving Value From Conversations About Your Brand
Author Ed Keller , Koen H. Pauwels , Rick Larkin , Brad Fay
Companies often treat social media as the conversation that represents what consumers are saying about any given brand. But research shows that online and offline conversations are different beasts. Even though they both drive sales, they need to be measured and ma....
Release Date 2019/01 -
Author Donna Heckler , Brian D. Till
This Element is an ecerpt from The Truth About Creating Brands People Love (ISBN: 9780137128167) by Brian D. Till and Donna Heckler. Available in print and digital formats.Build a brand that everyone in the organization owns, lives, loves--and shines through in ever....
Release Date 2010/02 -
Dealing with Meetings You Can't Stand: Meet Less and Do More
Author Dr. Rick Brinkman
The proven process for making the most of every business meeting—from the coauthor of the international bestseller Dealing with People You Can’t StandFrom Dr. Rick Brinkman, one of the bestselling masterminds who made Dealing with People You Can’t Stand a little le....
Release Date 2017/05 -
Cyberbranding: Brand Building in the Digital Economy
Author Deirdre Breakenridge
The first complete framework for integrating offline and online marketing!Step-by-step processes for reengineering any brand!Achieving true synergies between online and offline brandsIncludes interviews with the world's leading Internet branding executivesThe Inter....
Release Date 2001/05 -
Author Anne Marie Levis , David Funk
Conscious Branding is a step-by-step process that enables entrepreneurs to consciously build a differentiating brand using the Brand Map, a simple visual diagram of how brands function throughout an organization. The Brand Map helps managers and staff visualize thei....
Release Date 2009/09 -
Connective Branding: Building Brand Equity in a Demanding World
Author Christine Vallaster , Claudia Fisher
This book bridges the gap between strengthening the 'employee brand' and the building 'external brand image' by synthesizing the two approaches. The result is a blurring of the boundaries and assigning creative powers to both. A customer has a number of interac....
Release Date 2008/12 -
Burn Your Portfolio: Stuff they don’t teach you in design school, but should
Author Michael Janda
It takes more than just a design school education and a killer portfolio to succeed in a creative career. Burn Your Portfolio teaches the real-world practices, professional do's and don'ts, and unwritten rules of business that most designers, photographers, web de....
Release Date 2013/06 -
Author Carrie Melissa Jones , Charles Vogl
An authentic brand community is more than just people buying your product or working alongside one another. This book articulates the critical roles of mutual concern, common values, and shared experiences in creating fiercely loyal customer and collaborator relatio....
Release Date 2020/05 -
Branding Yourself, 3rd Edition
Author Kyle Lacy , Erik Deckers
Want a new job or career? Need to demonstrate more value to customers or employers? Use today’s hottest social media platforms to build the powerful personal brand that gets you what you want! In this completely updated book, Erik Deckers and Kyle Lacy help you use....
Release Date 2017/12 -
Author Alan Batten , Walter McDowell
In an effort to halt increasing media competition and decreasing audience shares, Branding has become the new mantra among television station and network executives. Branding TV: Principles and Practices second edition goes beyond the jargon of branding to exp....
Release Date 2005/07 -
Branding For Dummies, 2nd Edition
Author Barbara Findlay Schenck , Bill Chiaravalle
Discover how brands are created, managed, differentiated, leveraged, and licensedWhether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It....
Release Date 2014/12 -
Branding Between the Ears: Using Cognitive Science to Build Lasting Customer Connections
Author Sandeep Dayal
Build a “cognitive brand” that connects with your customers in the deepest, most meaningful waysSuccessful marketing is all about unlocking the door to peoples’ thoughts, feelings, memories, and fantasies. Tap into one or more of these, and your brand will stick forever.In Branding Between the Ears,....
Release Date 2021/11 -
Author Mr. David Royston-Lee , Mr. John Purkiss
In the modern workplace, clearly defined hierarchies are on the wane, few of us have ‘jobs for life’ and many of us have portfolio careers or are self-employed. In these self-reliant times, it’s essential to be remembered for the right reasons. Brand You helps you d....
Release Date 2012/05 -
Brand Valued: How socially valued brands hold the key to a sustainable future and business success
Author Fernando Rodes Vila , Guy Champniss
New techniques to refresh and recharge your brandsHow do you establish and maintain a strong long-term relationship between your brand and your consumers? Successful brand managers know that it is all about trust and keeping the consumers engaged.The success of rece....
Release Date 2011/07 -
Author Karen Post
No brand is immune to crisis.WILL YOU BE READY?“A brand isn’t just what you say—it’s what you do. Post understands that and fearlessly shines a light on what actions can make a difference.”—Seth Godin, author of We Are All Weird“Karen Post is more than merely a game....
Release Date 2011/11 -
Brand Rewired: Connecting Intellectual Property, Branding, and Creativity Strategy
Author Jennifer C. Wolfe , Anne H. Chasser
Discover how the world's leading companies have added value to their company by rewiring the brand creation processBrand Rewired showcases the world's leading companies in branding and how they have added value to their company by rewiring the brand creation proce....
Release Date 2010/07 -
Brand Revitalization: Creating a Plan to Win
Author Joan Kiddon - , Larry Light -
This Element is an excerpt from Six Rules for Brand Revitalization: Learn How Companies Like McDonald’s Can Re-Energize Their Brands (ISBN: 9780136043317) by Larry Light and Joan Kiddon. Available in print and digital formats.Build a systematic Plan to Win for revit....
Release Date 2010/02 -
Brand Relevance: Making Competitors Irrelevant
Author David A. Aaker
Branding guru Aaker shows how to eliminate the competition and become the lead brand in your marketThis ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevanc....
Release Date 2011/01 -
Author Rob Meyerson
You don’t have a brand—whether it’s for a company or a product—until you have a name.The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslati....
Release Date 2021/12 -
Brand Famous: How to get everyone talking about your business
Author Linzi Boyd
"This is a brand book like no other, and I heartily recommend it. Enjoy"Dylan Jones, Editor-In-Chief, GQMake your business a house-hold nameDon't let your business fade into the background. It's time to STAND OUT and get seen! There are so many brands out there - ....
Release Date 2014/07 -
Brand Enigma : Decoding the Secrets of your Brand
Author David Harvey , Duncan Bruce
Brand Enigma provides a refreshing antidote to tired, conventional approaches to business development, marketing and innovation. The premise for this book is that the brand embodies the spirit of the business and, properly understood, can enable the enterprise to ra....
Release Date 2008/12 -
Author Debbie Millman
Brand Bible is a comprehensive resource on brand design fundamentals.
Release Date 2012/02 -
Author John Morgan
Ditch traditional corporate branding to create a powerful, recognizable brandBrand Against the Machine offers proven and actionable steps for companies and entrepreneurs to increase their brand visibility and credibility, and to create an indispensable brand that co....
Release Date 2011/11 -
Be Your Own Brand, 2nd Edition
Author Karl D Speak , David McNally
In this second edition of their classic book on personal brand David McNally and Karl Speak show that developing a personal brand is not about constructing a contrived image. Rather, it is a process of discovering who you really are and what you aspire to be. The ha....
Release Date 2010/12