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Cyberbranding: Brand Building in the Digital Economy
Author Deirdre Breakenridge
The first complete framework for integrating offline and online marketing!Step-by-step processes for reengineering any brand!Achieving true synergies between online and offline brandsIncludes interviews with the world's leading Internet branding executivesThe Inter....
Release Date 2001/05 -
Author Marty Neumeier
THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand t....
Release Date 2005/08 -
ZAG: The Number-One Strategy of High-Performance Brands
Author Marty Neumeier
"When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author’s first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differ....
Release Date 2006/09 -
Deriving Value From Conversations About Your Brand
Author Ed Keller , Koen H. Pauwels , Rick Larkin , Brad Fay
Companies often treat social media as the conversation that represents what consumers are saying about any given brand. But research shows that online and offline conversations are different beasts. Even though they both drive sales, they need to be measured and ma....
Release Date 2019/01 -
The 22 Immutable Laws of Branding
Author Laura Ries , Al Ries
This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet BrandingSmart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about so....
Release Date 2009/10 -
Author Suzanne Bates
Ride your personal brand to the highest level in your field!”A combination of inspiration and utility. . . . A must-read for leaders, entrepreneurs, or anyone who wants to harness the power of their own personal brand.”—DONNY DEUTSCH, television host and Chairman, D....
Release Date 2011/08 -
Author Karen Post
No brand is immune to crisis.WILL YOU BE READY?“A brand isn’t just what you say—it’s what you do. Post understands that and fearlessly shines a light on what actions can make a difference.”—Seth Godin, author of We Are All Weird“Karen Post is more than merely a game....
Release Date 2011/11 -
Survival of the Fittest for Investors
Author Dick Stoken
The science behind creating portfolios that adapt to market changes“After ten years of poor stock market returns and yet great bond and gold returns, there is a real thirst for an all-weather portfolio in a high-risk period. Dick Stoken builds that diversified portf....
Release Date 2011/11 -
The Patron Way: From Fantasy to Fortune - Lessons on Taking Any Business From Idea to Iconic Brand
Author Ilana Edelstein
The never-before-told story of Patrón Tequila—the brand that revolutionized an industryHow a billion-dollar business ascended from a forgotten dusty agave field in central MexicoThe Patrón Way details the unorthodox building of the brand, the extraordinary creativit....
Release Date 2013/04 -
Brand Revitalization: Creating a Plan to Win
Author Joan Kiddon - , Larry Light -
This Element is an excerpt from Six Rules for Brand Revitalization: Learn How Companies Like McDonald’s Can Re-Energize Their Brands (ISBN: 9780136043317) by Larry Light and Joan Kiddon. Available in print and digital formats.Build a systematic Plan to Win for revit....
Release Date 2010/02 -
Author Donna Heckler , Brian D. Till
This Element is an ecerpt from The Truth About Creating Brands People Love (ISBN: 9780137128167) by Brian D. Till and Donna Heckler. Available in print and digital formats.Build a brand that everyone in the organization owns, lives, loves--and shines through in ever....
Release Date 2010/02 -
The Truth About Best Branding Practices (Collection)
Author William Kane , Michael Solomon , Donna Heckler , Brian D. Till
150 powerful bite-size techniques for creating high-value brands – and keeping them strong!Three full books of bite-size, actionable guidance on branding and marketing! Discover how to build great brands, and keep them great... ensure branding consistency everywhere....
Release Date 2010/11 -
Strategic Brand Management, Fourth Edition
Author Kevin Lane Keller
Create profitable brand strategies by building, measuring, and managing brand equityKevin Lane Keller is recognized as one of the international leaders in the study of strategic brand management and integrated marketing communications. In Strategic Brand Management....
Release Date 2013/07 -
Burn Your Portfolio: Stuff they don’t teach you in design school, but should
Author Michael Janda
It takes more than just a design school education and a killer portfolio to succeed in a creative career. Burn Your Portfolio teaches the real-world practices, professional do's and don'ts, and unwritten rules of business that most designers, photographers, web de....
Release Date 2013/06 -
Author Mike Downes , David Amerland
Google+ Hangouts™ can help you build brands, shorten sales cycles, improve customer service, train staff, align employees behind strategy, and a whole lot more. You name it, someone’s doing it successfully with Hangouts. You can, too—and Google+ Hangouts for Busines....
Release Date 2014/04 -
Stand Out: Design a personal brand. Build a killer portfolio. Find a great design job.
Author Denise Anderson
The design marketplace has never been more competitive, or demanded more from emerging talent. To succeed, you must navigate the transition from learner to professional with purpose and precision. In Stand Out: Building Your Design Portfolio, Denise Anderson offers....
Release Date 2016/01 -
The Brand Flip: Why customers now run companies and how to profit from it
Author Marty Neumeier
Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip your brand from offering products to offering meaning, from value protection to value creation, from cost-based....
Release Date 2015/07 -
Branding Yourself, 3rd Edition
Author Kyle Lacy , Erik Deckers
Want a new job or career? Need to demonstrate more value to customers or employers? Use today’s hottest social media platforms to build the powerful personal brand that gets you what you want! In this completely updated book, Erik Deckers and Kyle Lacy help you use....
Release Date 2017/12 -
Author Alan Batten , Walter McDowell
In an effort to halt increasing media competition and decreasing audience shares, Branding has become the new mantra among television station and network executives. Branding TV: Principles and Practices second edition goes beyond the jargon of branding to exp....
Release Date 2005/07 -
Author Mr. David Royston-Lee , Mr. John Purkiss
In the modern workplace, clearly defined hierarchies are on the wane, few of us have ‘jobs for life’ and many of us have portfolio careers or are self-employed. In these self-reliant times, it’s essential to be remembered for the right reasons. Brand You helps you d....
Release Date 2012/05 -
The Open Brand: When Push Comes to Pull in a Web-Made World
Author Nita Rollins , Kelly Mooney
Many of the best brands today are of geek pedigree, powered by the technologies, traits and trends of the ascendant digital channel. Amidst the decline of mass marketing, push marketing tactics have been superseded by new forms of influence. These include the creati....
Release Date 2008/03 -
Online Communities Handbook: Building Your Business and Brand on the Web
Author Nancy Strauss , Anna Buss
Successful online communities don’t just happen by themselves. They’re the result of a carefully executed strategy, solid design, and patient nurturing. Though they may seem like a lot of work, the benefits an online community can bring to your brand make the effort....
Release Date 2009/03 -
Manufacturing Flexible Packaging
Author Thomas Dunn
Efficiently and profitably delivering quality flexible packaging to the marketplace requires designing and manufacturing products that are both "fit-to-use" and "fit-to-make". The engineering function in a flexible packaging enterprise must attend to these dual desi....
Release Date 2014/09 -
Ethical Branding and Marketing
Author Hagai Gringarten , Raúl Fernández-Calienes
Ethical Branding and Marketing: Cases and Lessons provides current perspectives on fascinating global cases focusing on the specific combination of the two fields of "ethics" and "branding," on their relationship, and on how that joint perspective shapes brands, companies, business strategies, and t....
Release Date 2019/04 -
Connective Branding: Building Brand Equity in a Demanding World
Author Christine Vallaster , Claudia Fisher
This book bridges the gap between strengthening the 'employee brand' and the building 'external brand image' by synthesizing the two approaches. The result is a blurring of the boundaries and assigning creative powers to both. A customer has a number of interac....
Release Date 2008/12 -
Brand Rewired: Connecting Intellectual Property, Branding, and Creativity Strategy
Author Jennifer C. Wolfe , Anne H. Chasser
Discover how the world's leading companies have added value to their company by rewiring the brand creation processBrand Rewired showcases the world's leading companies in branding and how they have added value to their company by rewiring the brand creation proce....
Release Date 2010/07 -
Brand Relevance: Making Competitors Irrelevant
Author David A. Aaker
Branding guru Aaker shows how to eliminate the competition and become the lead brand in your marketThis ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevanc....
Release Date 2011/01 -
Brand Enigma : Decoding the Secrets of your Brand
Author David Harvey , Duncan Bruce
Brand Enigma provides a refreshing antidote to tired, conventional approaches to business development, marketing and innovation. The premise for this book is that the brand embodies the spirit of the business and, properly understood, can enable the enterprise to ra....
Release Date 2008/12 -
Author Alison Hill
Tools, tips and strategies to stop the cycle of 'busy' and start getting aheadStand Out shows you how to stop working so much, and start achieving instead. Everyone is busy, but working harder to do more isn't getting us anywhere. We're overwhelmed, distracted ....
Release Date 2016/12 -
Author Majken Schultz , Mary Jo Hatch
Taking Brand Initiative offers a revolutionary approach to corporate branding that looks beyond the marketing value of brands company-to-customer and the HR significance of brands company-to-employee. It places the management of brands at the senior level of managem....
Release Date 2008/03