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Mastering Gamification: Customer Engagement in 30 Days
Author Kevin O’Gorman , Scot Harris
The revolutionary way to attract customers, keep them coming back for more, and take your business to the next levelPlan and implement a gamification framework for your business using MDA (Mechanics, Dynamics and Aesthetics)Boost your revenue by tapping into your cu....
Release Date 2014/02 -
The Customer Culture Imperative: A Leader's Guide to Driving Superior Performance
Author Christopher Brown , Linden Brown
BECOME THE ENVY OF YOUR INDUSTRY WITH A CUSTOMER-CENTRIC CULTUREFor the first time, this groundbreaking guide unlocks the secrets used by Amazon, Virgin, Apple, Starbucks, and salesforce.com. It creates a guide for success based on three years of scientific study d....
Release Date 2013/12 -
Stocks Under Rocks: How to Uncover Overlooked, Profitable Market Opportunities
Author Peter F. Ricchiuti
Find great stocks "in your own backyard": master do-it-yourself research techniques for uncovering today’s best small-cap equity opportunities! Peter Ricchiuti reveals the secrets of Tulane University’s Burkenroads Reports program, where he and 200+ business student....
Release Date 2013/12 -
Adventures in Experience Design
Author Anna van Slee , Carolyn Chandler
Whether teaching or learning UX Design, activities often sink in deeper than lectures. And game-like activities with a lesson included both engage and instruct. This book contains fun and challenging activities to help participants learn core concepts in user experi....
Release Date 2013/12 -
Author John F. Tanner , Jr.
Marketers, merchandisers, and sales executives alike are struggling with Big Data - the data streaming at increasing speeds from myriad channels and options for communicating with customers. The tools are likely to continue to multiply, paralyzing many executiv....
Release Date 2013/12 -
Adobe® Experience Manager Quick-Reference Guide: Web Content Management [formerly CQ]
Author Shane Closser
To meet the challenges of today and needs of tomorrow, businesses have to be agile, adaptable, and innovative. Adobe Experience Manager (formerly CQ) allows organizations to create a compelling online experience across digital channels—web, mobile, email, video, and....
Release Date 2013/11 -
Author Carolyn Blunt , Martin Hill-Wilson
Social Customer Service is new. Social Media is the biggest thing happening to the customer service industry since the mid 1960s when modern day call centres were born. It is taking customers and organisations into untested ways of relating: transparently, collabora....
Release Date 2013/11 -
Build a Profitable Online Business: The No-Nonsense Guide
Author Mikael Olsson
Build a Profitable Online Business: The No Nonsense Guide is a highly condensed step-by-step guide on how to build and run profitable websites.Serial web entrepreneur Mikael Olsson gives you in a nutshell all the tools, tips, and savvy you'll need to create and ope....
Release Date 2013/10 -
Making Natural Beauty Products
Author Sally Trew
This highly visual hands-on guide teaches readers how to make skincare, makeup, and many more personal-care products using natural ingredients. Step-by-step color photos guide readers through base recipes, followed by more than 200 color and blend variations. Readers with....
Release Date 2013/10 -
Author Jamie Lynn Cooke
Agile methodologies go to great lengths to provide developers with the tools and support they need to produce world-class software. Yet, they rely on individual business users having sufficient knowledge, vision, objectivity, and time to ensure the best possib....
Release Date 2013/10 -
Author N Smart
With decreasing profit margins, increasing cost pressures, growing regulatory compliance concerns, mounting pressure from generic drugs and increasing anxiety about the future of healthcare reimbursement, pharmaceutical manufacturers are now forced to re-examine and....
Release Date 2013/10 -
The Lean Mindset: Ask the Right Questions
Author Tom Poppendieck , Mary Poppendieck
What company doesn’t want energized workers, delighted customers, genuine efficiency, and breakthrough innovation? The Lean Mindset shows how lean companies really work–and how a lean mindset is the key to creating stunning products and delivering amazing services.T....
Release Date 2013/09 -
Digilogue: How to Win the Digital Minds and Analogue Hearts of Tomorrow's Customer
Author Anders Sorman-Nilsson
How to leverage the enduring human need for analogue experiences to attract and retain more customers in a digital world.Anything that can be digitised will be digitised. But can the digital-connect ever really replace the personal touch? Is word-of-mouse always mor....
Release Date 2013/09 -
Author Ricardo Vargas
Quick tips on ideas, concepts and the use of project management in your profession and life.No matter what is your profession, every time that a temporary nature shows up in a work of yours, which is different from routine, you have in front of you a project. And ma....
Release Date 2013/09 -
Adobe® Experience Manager: Classroom in a Book®: A Guide to CQ5 for Marketing Professionals
Author Ryan D. Lunka
Adobe Experience Manager (formerly CQ5) is an industry leading web content management system aimed at giving digital marketers the ability to create, manage, and deliver personalized online experiences.Adobe Experience Manager: Classroom in a Book is the definitive ....
Release Date 2013/08 -
“I Have a Dream”: A 50th Year Testament to the March that Changed America
Author Dr. Bernard LaFayette , Dr. Rodney Sampson , Bob Adelman , Dr. Charles Steele , Dami
On August 28, 1963, something quite amazing occurred. On that day, one of the largest political rallies ever took place in support of civil and economic rights of African-Americans, and Dr. Martin Luther King, Jr., standing in front of the Lincoln Memorial, gave one....
Release Date 2013/08 -
Successful Management Guidelines (Collection)
Author Stephen Robbins , Martha I. Finney
Each book in the bestselling Truth About series offers the author's practical and distilled knowledge on a particular business topic, showing readers how to apply these principles in their daily work lives. With an 'aha' on every page, information is presented i....
Release Date 2013/08 -
Learn Popular Retail Strategies (Collection)
Author Dick Blatt , Rick DeHerder , Richard Hammond
The world's #1 guide to retail success, complete with crucial, up-to-date insights--including new case studies, ideas, strategies, and tactics from today's best retailers, like TopShop, IKEA, and Best Buy. Smart Retailincorporates several valuable chapters, includ....
Release Date 2013/08 -
Experience Design: A Framework for Integrating Brand, Experience, and Value
Author Kevin Farnham , Patrick Newbery
Bridge the gap between business and design to improve the customer experienceBusinesses thrive when they can engage customers. And, while many companies understand that design is a powerful tool for engagement, they do not have the vocabulary, tools, and processes t....
Release Date 2013/08 -
VMware Workstation – No Experience Necessary
Author Sander Van Vugt
Get started from scratch with Vmware Workstation using this essential guide. Taking you from installation on Windows or Linux through to advanced virtual machine features, you’ll be setting up a test environment in no time.Create virtual machines on Linux and Window....
Release Date 2013/08 -
Executable Specifications with Scrum: A Practical Guide to Agile Requirements Discovery
Author Mario Cardinal
Most books about specifications still assume that requirements can be known up front and won’t change much during your project. In today’s “real world,” however, you must specify and build software in the face of high and continuing uncertainty. Scrum and other agil....
Release Date 2013/07 -
Scrum Shortcuts without Cutting Corners: Agile Tactics, Tools, & Tips
Author Ilan Goldstein
Practical, Step-by-Step Scrum Techniques for Improving Processes, Actions, and OutcomesThe widespread adoption and success of Scrum can be attributed in large part to its perceived intuitiveness and simplicity. But when new Scrum practitioners attempt to apply Scrum....
Release Date 2013/07 -
Competitive Intelligence For Dummies
Author Jim Underwood
Make competitive intelligence part of your business practice—and be on the cutting edgeCompetitive intelligence is the art of defining, gathering, analyzing, and distributing intelligence about products, customers, competitors, individuals, concepts, information, id....
Release Date 2013/07 -
Author Victor Lombardi
Just as pilots and doctors improve by studying crash reports and postmortems, experience designers can improve by learning how customer experience failures cause products to fail in the marketplace. Rather than proselytizing a particular approach to design, Why We F....
Release Date 2013/07 -
Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification
Author Rajat Paharia
The new secret to driving LOYALTY THAT PAYS!Once revolutionary, loyalty programs designed todifferentiate products quickly became commoditized. And yet, billions of dollars are still spent every year on programs that are doomed to fail. These programs, it turns out,....
Release Date 2013/06 -
Author Donnel B. Stern
In this powerful and wonderfully accessible meditation on psychoanalysis, hermeneutics, and social constructivism, Donnel Stern explores the relationship between two fundamental kinds of experience: explicit verbal reflection and "unformulated experience," or ....
Release Date 2013/06 -
The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business
Author Alex Gourlay , Rita Gunther McGrath
Are you at risk of being trapped in an uncompetitive business?Chances are the strategies that worked well for you even a few years ago no longer deliver the results you need. Dramatic changes in business have unearthed a major gap between traditional approaches to s....
Release Date 2013/06 -
The 12 Week Year: Get More Done in 12 Weeks than Others Do in 12 Months
Author Michael Lennington , Brian P. Moran
The guide to shortening your execution cycle down from one year to twelve weeksMost organizations and individuals work in the context of annual goals and plans; a twelve-month execution cycle. Instead, The 12 Week Year avoids the pitfalls and low productivity of ann....
Release Date 2013/05 -
Author C.K. Prahalad , Stuart L. Hart
A brand new collection of cutting-edge guides to sustainable capitalismTranslate sustainability and “base of the pyramid” strategies into real profitsIt’s time for capitalism’s next reinvention. In the new Third Edition of his best-selling Capitalism at the Crossroa....
Release Date 2013/04 -
Passing the PRINCE2 Exams For Dummies
Author Nick Graham
Everything you need to prepare for—and pass—the examsDoes the thought of sitting your PRINCE2 exams bring you out in a cold sweat? Fear not. Passing the PRINCE2 Exams For Dummies is your complete guide to preparing for—and passing—the PRINCE2 Foundation and Practiti....
Release Date 2013/04