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Customer CEO: How to Profit from the Power of Your Customers
Author Chuck Wall
Most companies still operate like they control their customers. But, in today’s market, it’s really the other way around. Customer CEO confronts the new market reality that customers choose who to do business with completely on their own terms. This effectively inve....
Release Date 2013/04 -
Author Mr. Stephen Barker
Everything you need to know about the PRINCE2 qualification, whether your studying, have passed the exam and wondering what to do next, or simply wanting to start using the best of PRINCE2 straight away.This book is designed to give practical information and advice ....
Release Date 2013/03 -
Author David Jones
Written by the CEO of Havas Worldwide, this bookshows you how to use social media to engage with customers and grow your business. This isn't a book about social media and the inexorable rise of Facebook and Twitter. Nor is it a book about CSR or business doing goo....
Release Date 2013/03 -
Author Benjamin Yoskovitz , Alistair Croll
Whether you’re a startup founder trying to disrupt an industry or an entrepreneur trying to provoke change from within, your biggest challenge is creating a product people actually want. This book shows you how to validate your initial idea, find the right customers....
Release Date 2013/03 -
Author Andy Brophy
Learn how to make your company more efficient, increase customer value with less work and make better use of your organisation’s resources by implementing a Lean management strategy.The Financial Times Guide to Lean is a guide to the tools that are used to implement....
Release Date 2013/02 -
The Ten Principles Behind Great Customer Experiences
Author Matt Watkinson
Create a great customer experience whoever you are. Customers are powerful. They have a loud voice, a wealth of choice and their expectations are higher than ever. This book covers ten principles you can use to make real world improvements to your customers’ experie....
Release Date 2013/02 -
Author Andrew W. Savitz
HR Professional's guide to creating a strategically sustainable organizationEmployees are central to creating sustainable organizations, yet they are left on the sidelines in most sustainability initiatives along with the HR professionals who should be helping to e....
Release Date 2013/02 -
People Love You: The Real Secret to Delivering Legendary Customer Experiences
Author Jeb Blount
What you experience is what you remember. The more emotional the experience, the deeper it is branded into your memory. Experience has a massive impact on buying decisions. Every touch point, every time you or someone in your company engages a customer, it creates a....
Release Date 2013/02 -
Delivering Business Analytics: Practical Guidelines for Best Practice
Author Evan Stubbs
AVOID THE MISTAKES THAT OTHERS MAKE - LEARN WHAT LEADS TO BEST PRACTICE AND KICKSTART SUCCESSThis groundbreaking resource provides comprehensive coverage across all aspects of business analytics, presenting proven management guidelines to drive sustainable different....
Release Date 2013/02 -
Author Gregory R. Wood , Linda Volonino , Efraim Turban
Information Technology for Management by Turban, Volonino & Wood engages students with up-to-date coverage of the most important IT trends today. Over the years, this leading IT textbook had distinguished itself with an emphasis on illustrating the use of cutti....
Release Date 2013/01 -
Scenario-based e-Learning: Evidence-Based Guidelines for Online Workforce Learning
Author Ruth Colvin Clark
Scenario-Based Learning offers a wealth of ideas for improving critical thinking skills, problem solving, and includes suggestions for promoting opportunities for practicing scenario-based learning on the job. The book contains a wealth of kick-off alternative resea....
Release Date 2012/12 -
Author John R. Henry
Defined as the total process of converting a line or process from one product to another, changeover will not only help your organization improve quality and flexibility, but it will save thousands and sometimes even tens of thousands of dollars per hour.Achieving L....
Release Date 2012/12 -
Author J. David Johnson
The metaphor of dosage offers us a rich organizing principle for managers. It focuses our efforts on fundamental, pragmatic communication issues such as amount, frequency, delivery system, sequencing, interaction with other agents, and contraindications. It suggests....
Release Date 2012/12 -
Author Fergus O'Connell
Head banging against a brick wall? Nagging problem you just can’t solve?You’re not the only one.An astonishing number of intelligent people struggle to find solutions to some of the complex, varied and often frustrating problems we face in our day-to-day work. Wheth....
Release Date 2012/11 -
Anticipate: Knowing What Customers Need Before They Do
Author Jeff Tobe , Bill Thomas
Design and implement the ideal customer focusAnticipate provides business readers with a practical how-to approach for taking their customer-supplier relationship to one that is more sustainable and more mutually profitable. Much of the discussion on customer experi....
Release Date 2012/11 -
Author Kelly McDonald
Deliver a better business experience, for every kind of customerA "one-size fits all" approach to customer service is no longer viable. Businesses competing on service need to understand and cater to customers' racial, ethnic, religious, generational, and geographi....
Release Date 2012/11 -
The Agile Pocket Guide: A Quick Start to Making Your Business Agile Using Scrum and Beyond
Author Peter Saddington
A fast and easy guide to Agile/Scrum principles for any organizationThe philosophy of Agile is to collaborate as much as possible with your teams and clients to build quality products that ship early and often, while learning and re-learning as you go. The Scrum app....
Release Date 2012/11 -
Author Rebecca Duray , Howard Williams
Making IT Lean: Applying Lean Practices to the Work of IT presents Lean concepts and techniques for improving processes and eliminating waste in IT operations and IT Service Management, in a manner that is easy to understand. The authors provide a context for discus....
Release Date 2012/11 -
How Strong Is Your Firm’s Competitive Advantage?
Author Daniel Marburger
Perhaps the most confounding characteristic of the competitive marketplace is that everyone wants a piece of the action. If a firm successfully enters a new market, creates a new product, or designs new innovations for an existing product, it’s just a matter of time....
Release Date 2012/11 -
Blogging to Drive Business: Create and Maintain Valuable Customer Connections, Second Edition
Author Eric Butow , Rebecca Bollwitt
BLOGGING TO DRIVE BUSINESSUSE BLOGGING TO SUPERCHARGE SALES, CUSTOMER LOYALTY, INNOVATION, AND PROFITSBlogging can help you deepen customer loyalty, reach new customers, gain indispensable feedback, and drive more sales. This no-nonsense guide shows how to craft a ....
Release Date 2012/10 -
Professional Scrum Development with Microsoft® Visual Studio® 2012
Author Richard Hundhausen
Discover how to turn requirements into working software increments—faster and more efficiently—using Visual Studio 2012 in combination with Scrum and Agile engineering practices. Designed for software development teams, this guide delivers pragmatic, role-based guid....
Release Date 2012/10 -
Essential Scrum: A Practical Guide to the Most Popular Agile Process
Author Kenneth S. Rubin
A Practical Guide to the Most Popular Agile ProcessThe Single-Source, Comprehensive Guide to Scrum for All Team Members, Managers, and ExecutivesIf you want to use Scrum to develop innovative products and services that delight your customers, Essential Scrum is the ....
Release Date 2012/07 -
Who Do You Want Your Customers to Become?
Author Michael Schrage
Who do you want your customers to become?According to MIT innovation expert and thought leader Michael Schrage, if you aren’t asking this question, your strategic marketing and innovation efforts will fail. In this latest HBR Single, Schrage provides a powerful new ....
Release Date 2012/07 -
The Hidden Wealth of Customers: Realizing the Untapped Value of Your Most Important Asset
Author Bill Lee
Introducing “return on relationship” with your most valued customersThe traditional model of growing your business—by relying on employees in sales, marketing, and product development—is dying. Today’s most successful companies are taking a different approach: getti....
Release Date 2012/06 -
High-Tech, High-Touch Customer Service
Author Micah Solomon
Today's customers are a hard bunch to crack. Time-strapped, screen-addicted, value-savvy, and socially engaged, their expectations are tougher than ever for a business to keep up with. They are empowered like never before and expect businesses to respect that sense....
Release Date 2012/05 -
Author Jeff Sutherland , Ken Schwaber
A radical approach to getting IT projects done faster and cheaper than anyone thinks possibleSoftware in 30 Days summarizes the Agile and Scrum software development method, which allows creation of game-changing software, in just 30 days. Projects that use it are th....
Release Date 2012/05 -
Author David Hinde
Everything you need to be fully prepared to take the PRINCE2 Foundation and Practitioner examAs an internationally recognized certification which focuses on the Foundation and Practitioner levels along with being recommended by the Project Management Institute, the ....
Release Date 2012/05 -
Author Colin Bentley
PRINCE2® is a highly successful project management method. For those who are sitting PRINCE2® exams, or embarking on their first project, there's a lot to learn and remember. How do you capture the fundamental principles, the essential themes, and bring the....
Release Date 2012/05 -
Moodle 2 for Teaching 7-14 Year Olds
Author Mary Cooch
You need no special technical skills or previous Moodle experience to use the e-learning platform to create fantastic interactive teaching aids for pre-teen and early teenage students. This book takes you from A-Z in easy steps.Ideal for teachers new to Moodle: easy....
Release Date 2012/05