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Blogging to Drive Business: Create and Maintain Valuable Customer Connections, Second Edition
Author Eric Butow , Rebecca Bollwitt
BLOGGING TO DRIVE BUSINESSUSE BLOGGING TO SUPERCHARGE SALES, CUSTOMER LOYALTY, INNOVATION, AND PROFITSBlogging can help you deepen customer loyalty, reach new customers, gain indispensable feedback, and drive more sales. This no-nonsense guide shows how to craft a ....
Release Date 2012/10 -
101 Ways to Build Better Relationships with Your Customers
Author Peter R. Garber
Building better customer relationships is not just something that would be nice to do – it is something you must do if you expect to be successful in business today. This book contains 101 useful suggestions for maintaining and building relationships with your custo....
Release Date 2007/01 -
ROI in Marketing: The Design Thinking Approach to Measure, Prove, and Improve the Value of Marketing
Author Jack Phillips , Frank Q Fu , Patricia Pulliam Phillips
Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.Discover a unique, proven methodology to measure, improve and demonstrate the value....
Release Date 2020/10 -
Act Like a Leader, Think Like a Leader
Author Herminia Ibarra
You aspire to lead with greater impact. The problem is you’re busy executing on today’s demands. You know you have to carve out time from your day job to build your leadership skills, but it’s easy to let immediate problems and old mind-sets get in the way. Herminia....
Release Date 2015/02 -
Operationalizing Sustainability
Author Patrick Corsi , Pierre Massotte
This book focuses on the emergence of the “science of sustainability” and the key concepts in making sustainability operational in an organization. The authors discuss the methods, techniques and tools needed to manage the impact of sustainability and how these can....
Release Date 2015/10 -
China Entrepreneur: Voices of Experience from 40 International Business Pioneers
Author Laurie Underwood , Juan Antonio Fernandez
Launching a business in China? Give yourself a "second mover advantage." China-bound entrepreneurs and small business owners: learn from experienced China hands before you bring your business to the world's largest and most dynamic consumer market.Preparing to mana....
Release Date 2009/02 -
Succeeding with Agile Hybrids: Project Delivery Using Hybrid Methodologies
Author Shawn Belling
Successfully delivering projects at an organization can happen with the careful utilization of a variety of methods and practices. The best approach is a hybrid framework that adapts in real time to your team and its needs. This book addresses the practica....
Release Date 2020/11 -
Author Chris Risdon , Patrick Quattlebaum
Customer experiences are increasingly complicated—with multiple channels, touchpoints, contexts, and moving parts—all delivered by fragmented organizations. How can you bring your ideas to life in the face of such complexity? Orchestrating Experiences is a practical....
Release Date 2018/05 -
Author Andrew Stellman
The most common Agile framework for project management and product delivery today is Scrum. If you combine Scrum with Kanban—an Agile method for process improvement and workflow management—you get Scrumban: a project management/product delivery tool that features p....
Release Date 2019/11 -
Author Fergus O'Connell
Head banging against a brick wall? Nagging problem you just can’t solve?You’re not the only one.An astonishing number of intelligent people struggle to find solutions to some of the complex, varied and often frustrating problems we face in our day-to-day work. Wheth....
Release Date 2012/11 -
Author Jean Dahl
Companies from startups to corporate giants face massive amounts of disruption today. Now more than ever, organizations need nimble and responsive leaders who know how to exploit the opportunities that change brings. In this insightful book, Jean Dahl, a senior exe....
Release Date 2019/10 -
Author Sandy Shrum , Karen J. Richter , Mike Phillips , Brian P. Gallagher
CMMI-ACQ® (Capability Maturity Model® Integration for Acquisition) describes best practices for the successful acquisition of products and services. Providing a practical framework for improving acquisition processes, CMMI-ACQ addresses the growing trend in business....
Release Date 2008/12 -
Mastering Gamification: Customer Engagement in 30 Days
Author Kevin O’Gorman , Scot Harris
The revolutionary way to attract customers, keep them coming back for more, and take your business to the next levelPlan and implement a gamification framework for your business using MDA (Mechanics, Dynamics and Aesthetics)Boost your revenue by tapping into your cu....
Release Date 2014/02 -
Top Hedge Fund Investors: Stories, Strategies, and Advice
Author LAWRENCE E. KOCHARD , PHD , CFA , CATHLEEN M. RITTEREISER
A professional's guide to the world of hedge fund investingThroughout the financial crisis of 2008, many hedge funds suffered massive losses and were often blamed for the extreme market upheavals. In the wake of the crisis, hedge funds remain a source of fascinatio....
Release Date 2010/07 -
Competitive Intelligence For Dummies
Author Jim Underwood
Make competitive intelligence part of your business practice—and be on the cutting edgeCompetitive intelligence is the art of defining, gathering, analyzing, and distributing intelligence about products, customers, competitors, individuals, concepts, information, id....
Release Date 2013/07 -
Author Andy Oram
Organizations across all industries are attempting to capitalize on the promise of Big Data by using their information assets as a source of competitive advantage. In doing so, they are investing heavily in areas such as analytic tools and new storage capabilities.....
Release Date 2018/01 -
The Magic That Makes Customer Experiences Stick
Author Stefan Thomke
Research has shown that memorable experiences can drive customer decisions as much as price and functionality. Yet there have been few meaningful improvements in customer experience over time. The missing ingredient? Emotion. Customers want their choices to align a....
Release Date 2019/08 -
Author Mike Cohn
Proven, 100% Practical Guidance for Making Scrum and Agile Work in Any OrganizationThis is the definitive, realistic, actionable guide to starting fast with Scrum and agile–and then succeeding over the long haul. Leading agile consultant and practitioner Mike Cohn p....
Release Date 2009/10 -
Author Michael K. Spayd , Michele Madore
Lead Agile Transformations that Scale and Succeed across the Entire OrganizationMost organizational leaders know agility is paramount to survival in a world of unprecedented volatility, uncertainty, complexity, and ambiguity (VUCA). Thats why so many keep attempting Agile....
Release Date 2020/12 -
Effective Project Management: The PRINCE2 method
Author AXELOS
This guide is designed for professionals in the United States who regularly manage projects. Whilst the traditional Managing Successful Project manual can also be used by US students to pass exams, this guidance provides a global language of project management but some mo....
Release Date 2020/09 -
Author Jeff Sutherland , James O. Coplien
Building a successful product usually involves teams of people, and many choose the Scrum approach to aid in creating products that deliver the highest possible value. Implementing Scrum gives teams a collection of powerful ideas they can assemble to fit their needs and m....
Release Date 2019/08 -
Embarrassment of Product Choices 2
Author Michel Millot
Product information is excessively commercial and technical. There is no single best product for all, and the price/quality ratio can be deceptive. Word of mouth is growing with opinions shared on the internet. This book calls for the reinvention of a new economy b....
Release Date 2019/04 -
Author Mike Hoogveld
An environment that is changing ever faster and deeper; markets that are becoming more dynamic and complex; competitor and customer behavior that is increasingly unpredictable—these developments are affecting all organizations. Whoever wants to survive in the....
Release Date 2017/12 -
97 Things Every Scrum Practitioner Should Know
Author Gunther Verheyen
Improve your understanding of Scrum through the proven experience and collected wisdom of experts around the world. Based on real-life experiences, the 97 essays in this unique book provide a wealth of knowledge and expertise from established practitioners who have dealt ....
Release Date 2020/04 -
Author Michael Connors , Evan Ryan , Bruce McCarthy , C. Todd Lombardo
A good product roadmap is one of the most important and influential documents an organization can develop, publish, and continuously update. In fact, this one document can steer an entire organization when it comes to delivering on company strategy.This practical g....
Release Date 2017/10 -
U.S. Investment: The Difference Between Growth and Value Stocks
Author Tom Lydon
This Element is an excerpt from The ETF Trend Following Playbook: Profiting from Trends in Bull or Bear Markets with Exchange Traded Funds (ISBN: 9780137029013) by Tom Lydon. Available in print and digital formats.Growth or value? How to make the right stock choices....
Release Date 2010/02 -
“I Have a Dream”: A 50th Year Testament to the March that Changed America
Author Dr. Bernard LaFayette , Dr. Rodney Sampson , Bob Adelman , Dr. Charles Steele , Dami
On August 28, 1963, something quite amazing occurred. On that day, one of the largest political rallies ever took place in support of civil and economic rights of African-Americans, and Dr. Martin Luther King, Jr., standing in front of the Lincoln Memorial, gave one....
Release Date 2013/08 -
The Lean Mindset: Ask the Right Questions
Author Tom Poppendieck , Mary Poppendieck
What company doesn’t want energized workers, delighted customers, genuine efficiency, and breakthrough innovation? The Lean Mindset shows how lean companies really work–and how a lean mindset is the key to creating stunning products and delivering amazing services.T....
Release Date 2013/09 -
Large-Scale Scrum: More with LeSS
Author Bas Vodde , Craig Larman
The Go-To Resource for Large-Scale Organizations to Be AgileRather than asking, “How can we do agile at scale in our big complex organization?” a different and deeper question is, “How can we have the same simple structure that Scrum offers for the organization, an....
Release Date 2016/08