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Microsoft Dynamics® CRM 2016 Unleashed
Author Marc Wolenik
Microsoft Dynamics®CRM 2016 Unleashed presents start-to-finish guidance for planning, customizing, deploying, integrating, managing, and securing every new Online and On-Premises version of Dynamics CRM 2016. Leading Dynamics implementer Marc Wolenik presents compr....
Release Date 2016/09 -
Author Mike Weinberg , Paul Smith
Despite all the high-tech tools available to salespeople, the most personal method still works best.Storytelling packs the emotional punch to turn routine presentations into productive relationships. It explains products or services in ways that resonate; it connec....
Release Date 2016/09 -
Author Jamie Shanks
A concrete framework for engaging today's buyer and building relationshipsSocial Selling Mastery provides a key resource for sales and marketing professionals seeking a better way to connect with today's customer. Author Jamie Shanks has personally built Social S....
Release Date 2016/09 -
The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value
Author Patrick Barwise , Thomas Barta
WHAT MAKES AN EFFECTIVE AND SUCCESSFUL MARKETING LEADER?The 12 Powers of a Marketing Leader, by former McKinsey Partner Thomas Barta and senior London Business School professor Patrick Barwise, is the first research-based leadership book for marketers in the 21st c....
Release Date 2016/09 -
Author Thomas H. Davenport , Adele Sweetwood
How to lead the changeAnalytics are driving big changes, not only in what marketing departments do but in how they are organized, staffed, led, and run. Leaders are grappling with issues that range from building an analytically driven marketing organization and det....
Release Date 2016/09 -
Author Richard Reisman
Businesses recognize the need to become more customer focused, but struggle to see how. At the same time, our logic and business models for selling digital content and services are broken. Digital relationships enable services at low cost, but we still focus on di....
Release Date 2016/09 -
Inside the Mind of the Shopper: The Science of Retailing, Second Edition
Author Herb Sorensen
World-Renowned Shopper Scientist Dr. Herb Sorensen Reveals: How Today’s Shoppers Think, Behave, and BuyNew Insights for Creating High-Profit Retail Experiences! In retail, there’s only one number one. It’s not Wal-Mart or Costco, or even Amazon: It’s the shopper. T....
Release Date 2016/08 -
Author Geoffrey Colon
Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans.But what if that’s not enough? What if most people ignore company messages? What if consumer engagement never goes further than ....
Release Date 2016/08 -
Author Joseph W. Barnes
Social Media Ethics Made Easy takes an in-depth look at the risks of social, digital and mobile media marketing without structured policies. Readers will learn what is at stake from the law to their reputation, and what happens if businesses and/or individuals do n....
Release Date 2016/08 -
Financial Services Sales Handbook
Author Clifton Warren Warren
Acquiring, retaining, and developing clients are the major steps for any successful business; failure to accomplish these steps is the major reason many professionals and firms fail to achieve their full potential.The financial services industry is currently facing....
Release Date 2016/08 -
Microsoft Dynamics GP 2016 Cookbook
Author Mark Polino , Ian Grieve
Over 100 powerful and effective recipes to help you solve real-world Dynamics GP problemsAbout This BookSwitch to Dynamics GP 2016 to take advantage of improved cloud support, workflow enhancements, and a more intuitive user experienceUnderstand the various tips and....
Release Date 2016/08 -
Visualforce Development Cookbook - Second Edition
Author Keir Bowden
Discover over 70 real-world examples to overcome the most complex concepts you will face developing with VisualforceAbout This BookThis book provides an enhanced user experience with dynamically-generated, reactive pagesAccess data over additional channels via publ....
Release Date 2016/08 -
Social Network Sites for Scientists
Author Jose Luis Ortega
Social Network Sites for Scientists: A Quantitative Survey explores the newest social network sites (for example, ResearchGate and Academia.edu) and web bibliographic platforms (Mendeley, Zotero) that have recently emerged for the scholarly community to use in the....
Release Date 2016/07 -
Author Dennis Spillecke , Jesko Perrey , Jonathan Gordon , Tjark Freundt , Thomas Bauer
Drive marketing ROI with an investor's mindset and a proven toolkitTop marketers today don't shy away from financial accountability. In fact, they actively seek to account for the return on their companies' investments in marketing – because they want their budg....
Release Date 2016/07 -
Author Jonathan Whistman
The step-by-step guide to a winning sales teamThe Sales Boss reveals the secrets to great sales management, and provides direct examples of how you can start being that manager today. The not-so-secret "secret" is that a winning sales team is made up of high perfor....
Release Date 2016/07 -
Introducing SEO: Your quick-start guide to effective SEO practices
Author Anirudh Prabhu , Aravind Shenoy
Use this easy-to-digest brief introduction to leverage search engine optimization (SEO) - an imperative methodology used to improve the visibility of websites using different strategies and techniques.Using a calculative and practical approach, this book teaches yo....
Release Date 2016/07 -
Mastering Social Media Mining with Python
Author Marco Bonzanini
Acquire and analyze data from all corners of the social web with PythonAbout This BookMake sense of highly unstructured social media data with the help of the insightful use cases provided in this guideUse this easy-to-follow, step-by-step guide to apply analytics ....
Release Date 2016/07 -
Breakout Strategies for Emerging Markets: Business and Marketing Tactics for Achieving Growth
Author Reshma Shah , Mona Sinha , Jagdish N. Sheth
How big is your emerging market opportunity? Potential annual consumption will hit $30 trillion by 2025, with $10 trillion in India and China alone. Emerging economies are transforming markets worldwide–attracting multinationals, strengthening domestic firms, and l....
Release Date 2016/06 -
The New Rules of Sales and Service
Author David Meerman Scott
The essential roadmap for the new realities of selling when buyers are in chargeSales and service are being radically redefined by the biggest communications revolution in human history. Today buyers are in charge! There is no more 'selling'—there is only buying.....
Release Date 2016/06 -
Impossible to Ignore: Creating Memorable Content to Influence Decisions
Author Carmen Simon
A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore—using the latest in brain scienceAudiences forget up to 90 percent of what you communicate. But people make decisions and act based on what t....
Release Date 2016/06 -
Author Todd Tomlinson
Learn what Backdrop CMS is and how it fulfills the role of a content management system, along with how to install and configure it. This book teaches how to create and manage content, taxonomy, users, page layouts, and menus to get the best site possible. You'll a....
Release Date 2016/06 -
Author Adi Wolfson
Every one of us produce and/or use services on a daily basis. Each of these services provision requires both physical and nonphysical resources, and have potentially short and long-term effects on both the local and the global scales. Thus, in order to perpetuate t....
Release Date 2016/06 -
Author Jason Fox
Unlock progress through doubt and uncertaintyThe biggest threat facing modern business is the sheer complexity of an uncertain future. That, and the fact that everyone is busy. Too busy for progress.Workplace cultures have become cursed with efficiency. And so when....
Release Date 2016/05 -
Author Nick Westergaard
It’s an exciting time to be in marketing: The Internet, social media, and content marketing are powerful equalizers, resetting the playing field for businesses large and small. Yet, it’s also a challenging time, with much work to do and an ever-changing array of pl....
Release Date 2016/05 -
Fundraising for Social Change, 7th Edition
Author Kim Klein
The bible of grassroots fundraising, updated with the latest tools and methodsFundraising for Social Change is the preeminent guide to securing funding, with a specific focus on progressive nonprofit organizations with budgets under $5 million. Used by nonprofits n....
Release Date 2016/05 -
Small Business Marketing Strategies All-In-One For Dummies
Author Consumer Dummies
6 Books in 1Generate high-impact marketing campaigns There's more to a successful campaign than spinning the marketing wheel of fortune and hoping for the best. This all-encompassing guide shows you how to develop and execute winning plans that result in growth an....
Release Date 2016/05 -
Author Marc Benioff , Maria Valdivieso de Uster , Homayoun Hatami , Thomas Baumgartner
The challenges facing today's sales executives and their organizations continue to grow, but so do the expectations that they will find ways to overcome them and drive consistent sales growth.There are no simple solutions to this situation, but in this thoroughly ....
Release Date 2016/05 -
Author Max Altschuler
Stay ahead of the sales evolution with a more efficient approach to everythingHacking Sales helps you transform your sales process using the next generation of tools, tactics and strategies. Author Max Altschuler has dedicated his business to helping companies buil....
Release Date 2016/05 -
Microsoft Dynamics CRM 2016 Customization - Second Edition
Author Nicolae Tarla
Use a no-code approach to create powerful business solutions using Dynamics CRM 2016About This BookLatest guide on customizing your system using various features in Dynamics CRM 2016;Highly practical, example-rich guide that gives you power to bend Dynamics CRM to m....
Release Date 2016/05