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Author Jessie Stricchiola , Rand Fishkin , Stephan Spencer , Eric Enge
Four acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. This second edition brings you up to date on recent changes in search engine behavior—such as new ran....
Release Date 2009/10 -
Microsoft Dynamics CRM 4 Integration Unleashed
Author Rajya Vardhan Bhaiya , Marc J. Wolenik
In Microsoft® Dynamics CRM 4 Integration Unleashed, two leading experts present proven techniques, best practices, and example code for going far beyond the out-of-the-box capabilities of Dynamics CRM 4. Using these solutions and sample applications, you will enhanc....
Release Date 2009/10 -
Author Anne Stanton
In just 24 sessions of one hour or less, you will be up and running with Dynamics CRM 4. Using a straightforward, step-by-step approach, this book offers a quick way for you to get started with Dynamics CRM by leveraging real business examples, practice exercises, a....
Release Date 2009/10 -
Author C. K. Prahalad
Drawing on Prahalad's breakthrough insights in The Fortune at the Bottom of the Pyramid, great companies worldwide have sought to identify, build, and profit from new markets amongst the world's several billion poorest people, while at the same time helping to all....
Release Date 2009/08 -
Google AdWords™ for Dummies®, 2nd Edition
Author Howie Jacobson
A completely updated reference to help you get the most value out of your AdWords campaignsGoogle AdWords is a unique tool that allows you to set your own budget and create ads and choose keywords that are specifically related to your business. When your ad appears ....
Release Date 2009/08 -
The Complete Idiot's Guide to Target Marketing
Author Susan Friedmann
Twenty-first century tools and tactics to get the word out.You want to get the word out to buyers about all the great things your business has to offer. Too bad a big-bucks marketing campaign just isn't in your budget right now. The Complete Idiot's Guide® to Tar....
Release Date 2009/08 -
Author Michael Gruen , Leslie Poston , Laura Fitton
Twitter can boost your business and marketing efforts, and this guide shows you howTwitter, the simple-to-use microblogging service, offers immense benefits for businesses and organizations. Fire departments, political candidates, and C0EOs have used Twitter to shar....
Release Date 2009/07 -
All a Twitter: A Personal and Professional Guide to Social Networking with Twitter
Author Tee Morris
Make Twitter work for you–right now!Twitter! Everyone’s talking about it. Its membership grew over 700% in just one year! Now, learn how to make the most of Twitter–in your personal life, your business, everywhere!All a Twitter delivers quick, smart answers to the q....
Release Date 2009/07 -
Understanding SCA (Service Component Architecture)
Author Michael Rowley , Jim Marino
Use SCA to Simplify the Development and Delivery of Service-Based ApplicationsService Component Architecture (SCA) is a new programming model that enables developers to build distributed applications more efficiently and effectively than previous technologies. In Un....
Release Date 2009/06 -
Service Management for Dummies®
Author Marcia Kaufman , Judith Hurwitz , Robin Bloor , Fern Halper
Manage your business from a services perspectiveWhat if technology was designed to serve the business — every time? That's service management! Done properly, it can make everybody happy — the customer, the service provider, and the business owner. Understand the va....
Release Date 2009/06 -
Inside Microsoft Dynamics® AX 2009, Second Edition
Author Satish Thomas , Deepak Kumar , Tomasz Kaminski , Hans Jorgen Skovgaard , Michael Fru
Dig into the architecture and internals of Microsoft Dynamics AX with firsthand insights from the team who designed and developed it. Deepen your knowledge of the underlying frameworks, components, and tools and get best-practice guidance to customize and extend you....
Release Date 2009/06 -
Author Harvard Business School Press
The Pocket Mentor series offers immediate solutions to the challenges managers face on the job every day. Each book in the series is packed with handy tools, self-tests, and real-life examples to help you identify strengths and weaknesses and hone critical skills. W....
Release Date 2009/06 -
Alfresco 3 Enterprise Content Management Implementation
Author Vinita Choudhary , Pallika Majumdar , Munwar Shariff , Amita Bhandari
How to customize, use, and administer this powerful, Open Source Java-based Enterprise CMS Manage your business documents with version control, library services, content organization, and advanced searchCreate collaborative web sites using document libraries, wikis,....
Release Date 2009/06 -
Salesforce.com Secrets of Success: Best Practices for Growth and Profitability, 2009
Author David Taber
Drive Better Productivity and Increase Saleswith Salesforce.com–Starting NowDiscover Real-World Best Practices—Without Paying Expensive ConsultantsYou’re investing in Salesforce.com for one reason: to drive major performance improvements across your entire organizat....
Release Date 2009/05 -
Yes We Did!: An Inside Look at How Social Media Built the Obama Brand
Author Rahaf Harfoush
FOREWORD by Don Tapscott, author of Wikinomics and Grown Up Digital The Obama campaign’s mastery of social media for everything from fundraising to volunteer coordination has been widely reported. Until now, there hasn’t been an in-depth analysis of how they did it.....
Release Date 2009/05 -
Author Sarah Milstein , Tim O'Reilly
"Media organizations should take note of Twitter's power to quickly reach their target consumers." --Tim O'Reilly (@timoreilly), in a Los Angeles Times interview, March 2009 This practical guide will teach you everything you need to know to quickly become a Twitt....
Release Date 2009/05 -
The Practical Guide to Wall Street: Equities and Derivatives
Author Matthew Tagliani
The Practical Guide to Wall Street is an indispensable resource for anyone who aspires to a front-office sales or trading position on Wall Street and an essential desk reference for market practitioners and those who interact with this exciting but widely misunderst....
Release Date 2009/04 -
Author Clara Shih
“People in all demographics and regions of the world are more connected than ever before to the products, issues, places, and individuals in their lives. This book recognizes that we’ve come to a place where people can represent their real identity--both personal an....
Release Date 2009/03 -
The Truth About Pay-Per-Click Search Advertising
Author Kevin Lee
Everything you must know to optimize your search ads, increase your profits, and help customers find exactly what they’re searching for• The truth about the search tax• The truth about competitive and network click fraud• The truth about testing and expansi....
Release Date 2009/03 -
Author Geoffrey Garver , Peter Brown
Our current economic system—which assumes endless growth and limitless potential wealth—flies in the face of the fact that the earth's resources are finite. The result is increasing destruction of the natural world and growing, sometimes lethal, tension betwe....
Release Date 2009/02 -
The Complete Idiot’s Guide® To: Search Engine Optimization
Author Michael Miller
You know that if your website doesn't appear at the top of a search engine's results list, traffic is going to be pretty slow. Get your site up to speed with the hit-boosting strategies in The Complete Idiot's Guide® to Search Engine Optimization. Learn how searc....
Release Date 2009/02 -
Author A & C Black Publishers
Developing leadership skills is essential if you want to clamber up the career ladder. Whether you're trying to motivate and inspire your immediate team or manage your boss(es), this is the book for you.Packed with advice on how to build your influence positively, ....
Release Date 2009/01 -
Author Michelle Helin , Linda Goodman
The emotional-trigger research you conducted revealed critical, sophisticated and powerful insights that provided a valuable roadmap to the successful turnaround of our company.”—Pamela Forbes Lieberman, former CEO, True Value Company“The research you conducted for ....
Release Date 2009/01 -
Author Vjekoslav Babic , David Roys
Microsoft Dynamics NAV 2009 is the latest release of the NAV application (formerly known as Navision) from the Microsoft Dynamics family of products that brings a 3-tiered architecture, web services enablement, and many more exciting features, to the well establishe....
Release Date 2009/01 -
SocialCorp: Social Media Goes Corporate
Author Joel Postman
This book will help companies of all sizes develop and implement a strategy to become a SocialCorp, a company that has adopted social media intelligently and effectively, in a way that does not compromise the company's primary obligations as a corporation. While th....
Release Date 2008/12 -
Training From the Back of the Room!: 65 Ways to Step Aside and Let Them Learn
Author Sharon L. Bowman
From Sharon L. Bowman, the author of the best-selling Ten-Minute Trainer, comes the dynamic new book, Training from the BACK of the Room! This innovative resource introduces 65 training strategies that are guaranteed to deliver outstanding training results no matter....
Release Date 2008/12 -
Success with Microsoft Dynamics CRM 4.0: Implementing Customer Relationship Management
Author Hoss Hostetler , Aaron Yetter , Justin Mathena
Success with Microsoft Dynamics CRM 4.0: Implementing Customer Relationship Management is aimed at readers who are interested in understanding how to successfully implement Microsoft Dynamics CRM 4.0 within their projects. It is intended as an implementation roadmap....
Release Date 2008/12 -
YouTube: An Insider's Guide to Climbing the Charts
Author Alan Lastufka , Michael W. Dean
Want to make a splash on YouTube? Even go viral? You've come to the right place. This book is written by two veteran 'Tubers who live their art and know what they're talking about -- especially Alan Lastufka, a.k.a. "fallofautumndistro," who has over 13,000 YouTu....
Release Date 2008/11 -
The Developer’s Guide to the Force.com Platform
Author Phil Choi , Andrew Fawcett , Glen Martin , Rick Greenwald
The Force.com Developer Guide presents a complete picture of the capabilities of the Force.com platform. Aimed at developers with its concise coverage, the Guide provides a framework for understanding the Force.com platform with a narrative journey through the entir....
Release Date 2008/11 -
The Truth About What Customers Want
Author Michael R. Solomon
Customers demystified! How you can move them to buy...buy more...and keep on buying! The truth about what customers really want, think, and feel The truth about keeping current customers happy–and loyal The truth about the newest trends and advances in consumer be....
Release Date 2008/10