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Ruthless: How Enraged Investors Reclaimed Their Investments and Beat Wall Street
Author Phil Trupp
Ruthless is a candid exploration of the criminal subculture of Wall Street, and one of the first books to speak for the victims of the financial meltdown. On February 14, 2008, author Phil Trupp received a call from one of his brokers telling him a large portion of ....
Release Date 2010/09 -
Beyond Viral: How to Attract Customers, Promote Your Brand, and Make Money with Online Video
Author Kevin H. Nalty
Promote your product using the most visceral form of social media-online videoLearn how to create cost-effective videos, engage your customers, compel them to measurable behaviors (awareness, intent, and purchase), and sustain your brand online. Beyond Viral gives y....
Release Date 2010/09 -
And the Clients Went Wild!: How Savvy Professionals Win All the Business They Want
Author Maribeth Kuzmeski
Combine social media with traditional marketing techniques for breakthrough results!While social media is doing much to change the marketing landscape, it doesn't mean you have to take an either/or approach between it and more traditional methods. ...And the Client....
Release Date 2010/09 -
The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change
Author Carlye Adler , Andy Smith , Jennifer Aaker
Proven strategies for harnessing the power of social media to drive social changeMany books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a differ....
Release Date 2010/09 -
The Social Media Bible: Tactics, Tools, and Strategies for Business Success, Second Edition
Author Lon Safko
The bestselling bible for social media is now completely revised and updated!The Social Media Bible, Second Edition (www.TSMB2.com) is the most comprehensive resource that transforms the way corporate, small business, and non-profit companies use social media to rea....
Release Date 2010/09 -
Facebook® & Twitter® For Seniors For Dummies®
Author Marsha Collier
A fun and easy social media guide for the over-55 setPeople over 55 were the fastest-growing user group on Facebook in the first half of 2009, and they're flocking to Twitter at a faster rate than their under-20 grandchildren. From basic information about establish....
Release Date 2010/09 -
Author Joe Teixeira
Get the most out of Google's trifecta of tools and optimize your Web presence!Savvy marketers are always searching for new ways to attract and keep online customers. Google's array of online tools plus the techniques and tips in this expert guide help you unlock t....
Release Date 2010/09 -
Social Media for Trainers: Techniques for Enhancing and Extending Learning
Author Jane Bozarth
A how-to resource for incorporating social media into trainingWhether you work in a traditional or virtual classroom, social media can broaden your reach and increase the impact of training. In Social Media for Trainers, e-learning and new media expert Jane Bozarth ....
Release Date 2010/09 -
Numerical Algorithms for Personalized Search in Self-organizing Information Networks
Author Sep Kamvar
This book lays out the theoretical groundwork for personalized search and reputation management, both on the Web and in peer-to-peer and social networks. Representing much of the foundational research in this field, the book develops scalable algorithms that exploit....
Release Date 2010/09 -
Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business
Author Ted Schadler , Josh Bernoff
Is Your Company EMPOWERED for Success?You know it's happening within your organization. Your people, armed with cheap, accessible technology, are connecting with customers and building innovative new solutions. But who are these creative problem-solvers? How can yo....
Release Date 2010/09 -
Author Marcia Conner , Tony Bingham
Most business books on social media have focused on using it as a marketing tool. Many employers see it as simply a workplace distraction. But social media has the potential to revolutionize workplace learning. People have always learned best from one another -....
Release Date 2010/09 -
Author Margaret J. Wheatley
In this inspiring and beautifully illustrated book, bestselling author Margaret Wheatley offers guidance to people everywhere for how to persevere through challenges in their personal lives, with their families, at their workplaces, in their communities, and in....
Release Date 2010/09 -
Alfresco 3 Web Content Management
Author Vinita Choudhary , Pallika Majmudar , Amita Bhandari , Munwar Shariff
Create an infrastructure to manage all your web content, and deploy it to various external production systemsA complete guide to Web Content Creation and DistributionUnderstand the concepts and advantages of Publishing-style Web CMSLeverage a single installation to ....
Release Date 2010/09 -
Author Michael Whitehead , Angel Magaña
A complete guide to implementing SugarCRM including needs assessment, installing and using the software, training users, integrating with existing systems, and moreAnalyze and weigh deployment options based on your needs and resourcesA brief overview of the benefits....
Release Date 2010/09 -
2011 Social Media Directory: The Ultimate Guide to Facebook, Twitter, and LinkedIn Resources
Author Jeffery A. Riley
Quick access to today's top Facebook, Twitter, and LinkedIn resources - on business, entertainment, politics, health, sports, and much more!A single, up-to-the-minute source for all the best new resources on today's top social networksMore than 3,000 entries on pa....
Release Date 2010/08 -
Author Mark D. Hawker
In The Developer’s Guide to Social Programming, Mark Hawker shows developers how to build applications that integrate with the major social networking sites. Unlike competitive books that focus on a single social media platform, this book covers all three leading pl....
Release Date 2010/08 -
Author Barry Libert
It's time to join Social Nation and prosper! This book will show you, as an employee, customer or partner, how to use new social technologies, make yourself heard, and produce better products and services. As a leader and manager, you'll find out how to use these ....
Release Date 2010/08 -
Search Engine Optimization: Your visual blueprint™ for effective Internet marketing, 2nd Edition
Author Kristopher B. Jones
A visual approach to the power of SEO marketing from a world-renowned Internet marketing expertSearch engine optimization (SEO) is an ever-growing and powerful form of online marketing that allows business to grow in a faster, more cost-effective way by increasing t....
Release Date 2010/08 -
Twitter® For Dummies®, 2nd Edition
Author Leslie Poston , Michael E. Gruen , Laura Fitton
A fully updated guide to the how and why of using TwitterThe fastest-growing social network utility sports new features, and they're all covered in this how-to guide from a leading Twitter marketing consultant. Nearly 20 million people are tweeting on Twitter, and ....
Release Date 2010/08 -
Author Arthur Schultz , Jeffrey L. Cruikshank
We're living in the Age of Persuasion. Leaders and organizations of all kinds--public and private, large and small--fulfill their missions only by competing in the marketplace of images and messages. To win in that marketplace, they need advertising. This has been ....
Release Date 2010/08 -
Oracle Siebel CRM 8 Installation and Management
Author Alexander Hansal
Install, configure, and manage a robust Customer Relationship Management system using Siebel CRM with this book and eBook Install and configure the Siebel CRM server and client software on Microsoft Windows and LinuxSupport development environments and migrate confi....
Release Date 2010/08 -
Author Stephan Hagemann , Gottfried Vossen
The emergence of Web 2.0 is provoking challenging questions for developers: What products and services can our company provide to customers and employees using Rich Internet Applications, mash-ups, Web feeds or Ajax? Which business models are appropriate and how do ....
Release Date 2010/07 -
Author James F. Parker
This Element is an excerpt from Do the Right Thing: How Dedicated Employees Create Loyal Customers and Large Profits (9780132343343) by James F. Parker. Available in print and digital formats.How to make hard work fun and reap the benefits, throughout your organizat....
Release Date 2010/07 -
Shifting from YouTube to Ustream and Beyond
Author Michael Tasner
This Element is an excerpt from Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First (9780137081097), by Michael Tasner. Available in print and digital formats.Go beyond YouTube: use Ustream.TV to deepen user interact....
Release Date 2010/07 -
Powerful Social Media, Branding, PR Practices (Collection)
Author FT Press Delivers
Next-generation social media, marketing, and PR from the pioneers: insider techniques that build brands, buzz, innovation, sales, and profits!How to leverage the latest tools and techniques to create and launch great new products...build or revitalize virtually any ....
Release Date 2010/07 -
Facebook Era, The: Tapping Online Social Networks to Market, Sell, and Innovate, 2/e
Author Clara Shih
“Clara’s book is a fun read and can be useful to anyone who wants to learn more about this powerful new era we’re in of social business.”–Tony Hsieh, CEO, ZapposNEW Best Practices and Techniques for Growing Your Business with Facebook, Twitter, and LinkedIn! Complet....
Release Date 2010/07 -
Author Karen Otazo
This Element is an excerpt from The Truth About Being a Leader (9780131873384) by Karen Otazo. Available in print and digital formats.The right ways to motivate—and how to avoid counterproductive “demotivational” techniques.Great sports coaches know you can push ath....
Release Date 2010/06 -
Author James F. Parker
This Element is an excerpt from Do the Right Thing: How Dedicated Employees Create Loyal Customers and Large Profits (9780132343343) by James F. Parker. Available in print and digital formats.How to get employees to think like owners (stock helps, but it’s just part....
Release Date 2010/06 -
Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media
Author Liana Evans
ProfitBigfrom Social Media: Strategies and Solutions That Work!Using new social media marketing techniques, you can deepen relationships with your most passionate, profitable customers--and create more of them than ever before! In this 100% practical book, world-ren....
Release Date 2010/06 -
The New Social Learning: A Guide to Transforming Organizations Through Social Media
Author Marcia Conner , Tony Bingham
Most business books on social media have focused exclusively on using it as a marketing tool. Many employers see it as simply a workplace distraction. But social media has the potential to revolutionize workplace learning. People have always learned best from one an....
Release Date 2010/06