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Google+ for Business: How Google's Social Network Changes Everything
Author Chris Brogan
The Complete Business Guide to Google+, Today’s Hottest New Social Network!Every week, millions more people sign up for Google+: Suddenly, it’s today’s hottest new social network. Google+ for Business reveals why Google+ offers business opportunities available nowhe....
Release Date 2011/12 -
Creating the Market University
Author Elizabeth Popp Berman
American universities today serve as economic engines, performing the scientific research that will create new industries, drive economic growth, and keep the United States globally competitive. But only a few decades ago, these same universities self-consciously h....
Release Date 2011/12 -
Author Michael Miller
Using Google Advanced Search is the one book you shouldn’t be without if you regularly search the Web. And who doesn’t search the Web with Google or one of its competitors at least once a day? And if you’re a scholar, researcher or teacher, learning how to comb mill....
Release Date 2011/11 -
Author Anastasia Holdren
Do people really click the handful of text ads that accompany Google search results? Absolutely. Growth of Google AdWords continues to increase, as does online advertising in the United States. This book shows you how each piece of Google’s advertising platform work....
Release Date 2011/11 -
ISO/IEC 20000: An Introduction to the global standard for service management, Second Edition
Author David Clifford
A newly revised, up-to-date pocket guide to show you how to manage your IT services more effectively. Whatever your business, your capacity to supply products and services to your customers depends on your IT. Yet, all too often, companies and government departmen....
Release Date 2011/11 -
Microsoft Dynamics CRM 2011 New Features
Author Darren Liu , Jim Wang
Get up-to-speed with the new features of Microsoft Dynamics CRM 2011Master the new features of Microsoft Dynamics 2011Use client-side programming to perform data validation, automation, and process enhancementLearn powerful event driven server-side programming metho....
Release Date 2011/11 -
Force.com Developer Certification Handbook (DEV401)
Author Siddhesh Kabe
Probably the best preparation you could have for the DEV401 exam is this comprehensive handbook that covers all the fundamentals. It will put you on track for becoming a Salesforce.com Certified Force.com Developer.Simple and to-the-point examples that can be tried ....
Release Date 2011/11 -
Securing the Clicks: Network Security in the Age of Social Media
Author Alex de Carvalho , Jason Inasi , Gary Bahadur
Defend against corporate espionage launched from social networksProtect your organization from devastating social media attacks with instruction from a team of information security experts. Securing the Clicks: Network Security in the Age of Social Media explains th....
Release Date 2011/10 -
Content Marketing: Think Like a Publisher—How to Use Content to Market Online and in Social Media
Author Rebecca Lieb
If you have a website, a blog, or even a Facebook or Twitter presence, you are a publisher. Think like one: build a digital content strategy that embraces words, images and multimedia to systematically enhance consumer engagement and conversion rates. In Content Mar....
Release Date 2011/10 -
Learn Marketing with Social Media in 7 Days: Master Facebook, LinkedIn & Twitter for Business
Author Linda Coles
Discover how to use social media to give your business an unbeatable competitive edge in no time!Written by an internationally renowned social media guru, Learn Marketing with Social Media in 7 Days supplies you with the knowledge and tools needed to use Twitter, Li....
Release Date 2011/10 -
Author Tony Lendrum
A practical guide for building and maintaining high performance business relationshipsEvery business sinks or swims on the quality of its relationships and alliances, whether they are between management and staff, departments, subsidiaries, partners, suppliers, or c....
Release Date 2011/10 -
Delivering Knock Your Socks Off Service, 5th Edition
Author John BUSH , PERFORMANCE RESEARCH ASSOCIATES
Who would’ve thought that a practical, fun, easy-to-read customer service book would capture the hearts of hundreds of thousands of readers? Now, celebrating its 20th anniversary, Delivering Knock Your Socks Off Service has been completely revised and is ....
Release Date 2011/10 -
Author Mark McDonald , Anthony Bradley
As a leader, it's your job to extract maximum talent, energy, knowledge, and innovation from your customers and employees. But how? In The Social Organization, two of Gartner's lead analysts strongly advocate exploiting social technology. The authors share insight....
Release Date 2011/10 -
Recording and Producing Audio for Media
Author Stanley R. Alten
Written by highly respected author Stan Alten, RECORDING AND PRODUCING AUDIO FOR MEDIA introduces readers to the basic techniques and principles necessary for audio production in today's media. Comprehensive, accurate, and up-to-date, the text covers informational,....
Release Date 2011/10 -
Author Brent Chaters
Many companies still approach Search Engine Optimization (SEO) and paid search as separate initiatives. This in-depth guide shows you how to use these programs as part of a comprehensive strategy—not just to improve your site’s search rankings, but to attract the ri....
Release Date 2011/10 -
Salesforce CRM: The Definitive Admin Handbook
Author Paul Goodey
A comprehensive, power-packed guide for all Salesforce Administrators covering everything from setup and configuration, to the customization of Salesforce CRMGet to grips with tips, tricks, best-practice administration principles, and critical design considerations ....
Release Date 2011/10 -
Author Alan Pipes
There are books on the nuts and bolts of web design and there are books about website aesthetics, showcasing examples of good design. How to Design Websites contains the essentials of both, addressing the skillsets required to produce websites that are functional an....
Release Date 2011/10 -
Clients, Clients, and More Clients
Author Larina Kase
TURN EVERY BUSINESS CONNECTION INTO A PAYING CLIENTWith a Foreword by Michael Port, bestselling author of Book Yourself SolidClients, Clients, and More Clients arms you with powerful tools from the field of psychology for building every business connection into the ....
Release Date 2011/09 -
Get Bold: Using Social Media to Create a New Type of Social Business
Author Sandy Carter
Using social media is a requirement in today’s business climate, so as a social business you are probably leveraging social media as much as possible. But are you truly maximizing this competitive advantage in today’s marketplace?Get Bold offers a systematic approac....
Release Date 2011/09 -
Microsoft Dynamics CRM 2011 Unleashed
Author Rajya Bhaiya , Marc Wolenik , Damian Sinay
Microsoft® Dynamics CRM 2011 Unleashed presents start-to-finish guidance for planning, customizing, deploying, integrating, managing, and securing the newest version of Dynamics CRM. Authored by three leading Microsoft Dynamics implementers, it illuminates new oppor....
Release Date 2011/09 -
Zero to 100,000: Social Media Tips and Tricks for Small Businesses
Author Dean Anthony Gratton , Sarah-Jayne Gratton
“I work in digital media publishing, yet I’ve struggled, like most of the business world, to understand how to make social media work for me. Sarah-Jayne and Dean tackled the challenge with an energy that has to be seen to be believed. These two are now my #1 source....
Release Date 2011/09 -
Humanize: How People-Centric Organizations Succeed in a Social World
Author Maddie Grant , Jamie Notter
A practical guide for realizing the true potential of social media—not for marketing, but for leadership.Knowing the tools of social media is a must for successful marketing these days, but the real promise of social media is the way it can teach us a whole new way ....
Release Date 2011/09 -
Author Jason Falls , Erik Deckers
This is the first no-holds-barred, no B.S., no "Kumbaya" guide to social media marketing for business. It's the perfect book for every decision-maker who's ready to move beyond soft platitudes about social media "conversations," and achieve results: measurable imp....
Release Date 2011/09 -
Author Hillel Glazer
Companies in highly regulated industries face unique challenges in optimizing business performance and profitability while maintaining strong governance and regulatory adherence. In this start-to-finish guidebook, leading business performance consultant Hillel Glaze....
Release Date 2011/09 -
Customer Service Management Training 101
Author Renee EVENSON
Becoming a great customer service manager requires a mastery of skills beyond those needed by frontline employees. Filled with the same accessible, step-by-step guidance as Customer Service Training 101, this user-friendly book shows readers how to develop the skill....
Release Date 2011/09 -
Think Before You Engage: 100 Questions to Ask Before Starting a Social Media Marketing Campaign
Author Dave Peck
Be sure you've addressed the most important questions before using social media to market your company or brand!From small business owners to job seekers, social media marketing campaigns are being started every day. However, without the proper prep work, campaigns....
Release Date 2011/09 -
Social Network Analysis for Startups
Author Alexander Kouznetsov , Maksim Tsvetovat
Does your startup rely on social network analysis? This concise guide provides a statistical framework to help you identify social processes hidden among the tons of data now available.Social network analysis (SNA) is a discipline that predates Facebook and Twitter ....
Release Date 2011/09 -
Author Stella Minahan
The book highlights research undertaken by marketers, social researchers and anthropologists who have an interest in this field. Anti consumption is of relevance to practitioners and academics as it is important to understand consumer trends and values. The book ha....
Release Date 2011/09 -
Service Intelligence: Improving Your Bottom Line with the Power of IT Service Management
Author Sharon Taylor
Get the Right IT Services, on the Right terms, Without Hassles or OverpayingTo gain the full benefits of technology–and avoid the staggering costs of technology failure–you must manage IT with vision, direction, and expertise. Only one set of methods is robust enoug....
Release Date 2011/08 -
Business Strategies for the Bottom of the Pyramid (Collection)
Author Eric Kacou , Stuart L. Hart , Ted London
3 extraordinary books show how to build “bottom of the pyramid” businesses that are sustainable, scalable, and profitable!Three remarkable books help you overcome the pitfalls of “bottom of the pyramid” business, learn from the pioneers’ successes and failures, and ....
Release Date 2011/08