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Author David B. Thomas , Mike Barlow
Social media has already transformed society. Now it is poised to revolutionize communications and collaborative business processes. This book provides you with an actionable framework for developing and executing successful enterprise social networking strategies. ....
Release Date 2011/02 -
Author Matthew A. Russell
Popular social networks such as Facebook and Twitter generate a tremendous amount of valuable data on topics and use patterns. Who's talking to whom? What are they talking about? How often are they talking? This concise and practical book shows you how to answer th....
Release Date 2011/02 -
Author Brian Shaughnessy , Joseph Murray
Develop and implement a fully functional, systematic CRM plan for your organization Using CiviCRMBuild a CRM that conforms to your needs from the ground up with all of the features that you wantDevelop an integrated online system that handles contacts, donations, ev....
Release Date 2011/02 -
Sams Teach Yourself Google AdWords™ in 10 Minutes
Author Bud E. Smith
A clear, super quick, easy-to-understand guide for new Google AdWords usersFast access to instructions for every common task, plus reliable, concise answers to the most widely asked questionsOrganized into lessons that distill the most crucial information on each Go....
Release Date 2011/01 -
Author Simon Salt
The first book on social location marketing: how to build communities of customer advocates to promote any service, product, or venueFocused coverage of social location marketing that can't be found anywhere elseCompares leading platforms, and helps marketers choos....
Release Date 2011/01 -
Author Michael Miller
Shows how to use YouTube for effective business marketing and is now updated to include new business related YouTube featuresIncludes case studies -- examples of businesses, large and small, who are successfully using YouTube as part of their online marketing mixInc....
Release Date 2011/01 -
We: How to Increase Performance and Profits Through Full Engagement
Author Kevin Kruse , Rudy Karsan
Achieve a fully engaged workforceWhat if every single employee-every single one-worked in their dream job, utilized their best talents, worked with an inspirational leader and was fully engaged in their role?For companies, this scenario leads to breakthroughs in pro....
Release Date 2011/01 -
Managing Customer Relationships: A Strategic Framework, 2nd Edition
Author Martha Rogers , Don Peppers
MANAGING CUSTOMER RELATIONSHIPSA Strategic FrameworkPraise for the first edition:"Peppers and Rogers do a beautiful job of integrating actionable frameworks, the thinking of other leaders in the field, and best practices from leading-edge companies."—Dr. Hugh J. Wat....
Release Date 2011/01 -
Microsoft Dynamics® CRM 2011 Step by Step
Author Jim Steger Mike Snyder and Brendan Landers
The smart way to learn Microsoft Dynamics CRM 2011—one step at a time! Use the easy-to-follow lessons to master the fundamentals of creating and managing accounts; working directly within familiar tools such as Microsoft Outlook; tracking customer activity and commu....
Release Date 2011/01 -
54 Golden Nuggets: The Best of the Telephone Doctor
Author Nancy Friedman
The compilation of 54 articles covers all aspects of customer service and are organized into four easy-to-reference sections: Customer service, telephone service, human resources tips and voice mail/e-mail/cell phone tips. Each article is geared toward keeping the c....
Release Date 2011/01 -
Microsoft Dynamics AX 2009 Administration
Author Marco Carvalho
A practical and efficient approach to planning, installing and configuring your Dynamics AX 2009 environment.Effectively consolidate and standardize processes across your organization with a centralized source for a variety of business needsDiscover how to eff....
Release Date 2011/01 -
Microsoft Dynamics Sure Step 2010
Author Vincent Bellefroid , Chandru Shankar
The smart guide to the successful delivery of Microsoft Dynamics Business SolutionsLearn how to effectively use Microsoft Dynamics Sure Step to implement the right Dynamics business solution with quality, on-time and on-budget results.Leverage the Decision Accelerat....
Release Date 2011/01 -
Manager’s Guide to Social Media
Author Scott Klososky
JUMP START PRODUCTIVITY, PROFITABLILITY, AND BUSINESS GROWTH WITH SOCIAL MEDIA!Facebook, Twitter, and YouTube have changed everything. Some managers fear their employees will waste entire days using online social media. Smart managers, though, understand that social....
Release Date 2010/12 -
Clout: The Art and Science of Influential Web Content
Author Colleen Jones
Results. Everyone wants them, whether to sell more products, spread good ideas, or win more funding. In our busy digital world, the way to results is influencing people on the web. But how? An ad campaign won't cut it. A Twitter account doesn't guarantee it. M....
Release Date 2010/12 -
Popular Media Investing Advice—and Why You Should Avoid It
Author David Gaffen
This Element is an excerpt from Never Buy Another Stock Again: The Investing Portfolio That Will Preserve Your Wealth and Your Sanity (9780137071555) by David Gaffen. Available in print and digital formats.When the major financial media picks stocks, watch out and s....
Release Date 2010/12 -
The Top 10 Things You Must Know About Measuring ROI on Social Media Marketing
Author Dr. Reshma Shah , Jamie Turner
Skills, facts, strategies, techniques…whatever it takes! FT Press’s quick new Top 10s bring together the 10 most crucial things you MUST know to get great results, right now!Ten powerful techniques and crucial insights for measuring social media ROI--and optimizing ....
Release Date 2010/11 -
Author Sherry Seethaler
This Element is an excerpt from Curious Folks Ask 2: 188 Real Answers on Our Fellow Creatures, Our Planet, and Beyond (9780137057399) by Sherry Seethaler. Available in print and digital formats.Animal mysteries solved: why lizards do pushups, how kangaroos clean the....
Release Date 2010/11 -
Socialnomics: How Social Media Transforms the Way We Live and Do Business, Revised and Updated
Author Erik Qualman
Praise for Socialnomics"It's obvious that Erik Qualman's passion is social media."—Dan Heath, New York Times bestselling coauthor of Made to Stick and Switch"People are hot for social media . . . Erik Qualman says it's about listening first, then selling."—Forbes....
Release Date 2010/11 -
Author Ayat Shukairy , Khalid Saleh
How do you turn website visitors into customers?Conversion Optimization offers practical advice on how to persuade visitors to make a buying decision -- without driving them away through data overload or tedious navigation. You'll learn how to use marketing princip....
Release Date 2010/11 -
Microsoft Dynamics GP 2010 Implementation
Author Victoria Yudin
A step-by-step guide to implementing Microsoft Dynamics GP 2010Master how to implement Microsoft Dynamics GP 2010 with real world examples and guidance from a Microsoft Dynamics GP MVPUnderstand how to install Microsoft Dynamics GP 2010 and related applications, fol....
Release Date 2010/11 -
Author Eileen Brown
Engaging with social media such as Facebook, YouTube, and Twitter is now a key part of global business communications. Blogs, microblogs, social networking and social news sites have become the new tools for effective marketing and sales. This book is an excellent r....
Release Date 2010/11 -
How to Make Money with Mobile Media
Author Jamie Turner
Why mobile media is right for your business--and quick, easy, low-cost ways to get started right now!Mobile media is right for your business if you want to attract new customers...drive existing customers to come back more frequently...distribute coupons inexpensive....
Release Date 2010/10 -
When the Headline Is You: An Insider's Guide to Handling the Media
Author Jeffrey Leeson , Jeff Ansell
Proven strategies for managing all types of media encounters!Award-winning journalist and Fortune 500 consultant Jeff Ansell provides a how-to guide for leaders, executives, and other professionals whose high-visibility requires frequent contact with the media. Draw....
Release Date 2010/10 -
Salesforce.com® For Dummies®, 4th Edition
Author Matt Kaufman , Liz Kao , Tom Wong
The ideal introductory reference on salesforce.com—now fully updated throughout!As the global leader in on-demand customer relationship management (CRM), salesforce.com helps companies all over the world manage their sales, marketing, and customer service and suppor....
Release Date 2010/10 -
Customer Service Training 101, 2nd Edition
Author Renee Evenson
Your service team may represent the first, last, or only interaction point between your customers and your company. Your front-line service professionals make or break countless opportunities, leads, sales, and relationships every day. Completely revised and updated....
Release Date 2010/10 -
Author Dr. Reshma Shah , Jamie Turner
This is an authoritative, up-to-the-minute resource, written by real experts who have made social media marketing work for many of the world's largest companies. This in-the-trenches guide brings together both practical strategies and proven execution techniques fo....
Release Date 2010/09 -
Establishing Your Major Social Media Objectives and Key Strategies
Author Dr. Reshma Shah , Jamie Turner
This Element is an excerpt from How to Make Money with Social Media: An Insider's Guide on Using New and Emerging Media to Grow Your Business (9780132100564) by Jamie Turner and Dr. Reshma Shah. Available in print and digital formats.How to set clear objectives for....
Release Date 2010/09 -
How to Integrate Social Media into Your Marketing Plan
Author Dr. Reshma Shah , Jamie Turner
This Element is an excerpt from How to Make Money with Social Media: An Insider's Guide on Using New and Emerging Media to Grow Your Business (9780132100564) by Jamie Turner and Dr. Reshma Shah. Available in print and digital formats.Make sure your social media ini....
Release Date 2010/09 -
Social Media Is More Than Just YouTube, LinkedIn, Facebook, and Twitter
Author Dr. Reshma Shah , Jamie Turner
This Element is an excerpt from How to Make Money with Social Media: An Insider's Guide on Using New and Emerging Media to Grow Your Business (9780132100564) by Jamie Turner and Dr. Reshma Shah. Available in print and digital formats.Understand the broad range of s....
Release Date 2010/09