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Twitter for Good: Change the World One Tweet at a Time
Author CLAIRE DÍAZ-ORTIZ
The official word from Twitter on how to harness the power of the platform for any cause.As recent events in Japan, the Middle East, and Haiti have shown, Twitter offers a unique platform to connect individuals and influence change in ways that were unthinkable only....
Release Date 2011/08 -
Programming Social Applications
Author Jonathan LeBlanc
Like all good web ventures, the Social Web has risen in prominence ahead of any reliable standards that would ensure a consistent user experience. But that's finally beginning to change. With this book, you'll learn about a rich set of open source technologies for....
Release Date 2011/08 -
Development with the Force.com Platform: Building Business Applications in the Cloud, Second Edition
Author Jason Ouellette
Build Cloud-Based Enterprise Applications Fast—and Drive More Value at Lower Cost! Using the Force.com platform, enterprise developers can build and deploy powerful applications far more rapidly than traditional J2EE, Microsoft .NET, or LAMP technology stacks permit....
Release Date 2011/07 -
Smart Business, Social Business: A Playbook for Social Media in Your Organization
Author Aaron Lewis , Michael Brito
This book will help organizations evolve into a fully collaborative social business. It serves as a step by step playbook to achieve organizational change, process efficiencies and technology acumen:Proven solutions for the real people, process, and technology obst....
Release Date 2011/07 -
Author Ruth P. Stevens
Maximizing Lead Generation brings together everything B2B marketers need to know to plan and execute winning lead generation programs, hands-on. Short, snappy, and easy to use, it reflects the latest trends in lead generation, including social media, content marketi....
Release Date 2011/07 -
Author Nicholas Dunbar
A compelling narrative on what went wrong with our financial system—and who’s to blame.From an award-winning journalist who has been covering the industry for more than a decade, The Devil’s Derivatives charts the untold story of modern financial innovation—how inve....
Release Date 2011/07 -
Author John Mertic
In the crowded field of customer relationship management (CRM) systems, SugarCRM stands out—not only for its modular design, but also for the ease with which you can develop, customize, and extend your CRM applications. This concise book provides a thorough overview....
Release Date 2011/07 -
Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies
Author Josh Bernoff , Charlene Li
Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broade....
Release Date 2011/06 -
IBM Content Analytics Version 2.2: Discovering Actionable Insight from Your Content
Author Kei Sugano , Nitaben Patel , Tetsuya Nasukawa , Kristin McNeil , Josemina Magdalen
With IBM® Content Analytics Version 2.2, you can unlock the value of unstructured content and gain new business insight. IBM Content Analytics Version 2.2 provides a robust interface for exploratory analytics of unstructured content. It empowers a new class of analy....
Release Date 2011/05 -
Listen First!: Turning Social Media Conversations into Business Advantage
Author Stephen D. Rappaport
"This superb book synthesizes the industry's best thinking on the massive upside of listening. Listen First! is an invaluable resource for marketing executives and will help organizations create real competitive advantage."—Dave Hudson, CEO, NM Incite, a joint vent....
Release Date 2011/04 -
Working with Microsoft Dynamics® CRM 2011
Author Jim Steger Mike Snyder and Kristie Reid
Configure, adapt, and extend Microsoft Dynamics CRM 2011—guided by two of the leading implementation specialists in the field. Whether you’re an IT professional, a developer, or a power user, you’ll get pragmatic, hands-on insights for customizing CRM in your organi....
Release Date 2011/04 -
EMC for Product Designers, 4th Edition
Author Tim Williams
Widely regarded as the standard text on EMC, Tim Williams’ book provides all the key information needed to meet the requirements of the latest EMC Directive. Most importantly, it shows how to incorporate EMC principles into the product design process, avoiding cost ....
Release Date 2011/04 -
Harvard Business Review on Increasing Customer Loyalty
Author Harvard Business Review
How do you keep your customers coming back-and get them to bring others?If you need the best practices and ideas for making your customers loyal and profitable--but don't have time to find them--this book is for you. Here are nine inspiring and useful perspectives,....
Release Date 2011/04 -
Outsmarting Google®: SEO Secrets to Winning New Business
Author Bradley Bailyn , Evan Bailyn
Never-before-revealed tactics for optimizing your web site for Google, from one of the world's most remarkable Google search expertsBy a legendary SEO expert who attracted nearly 70,000,000 visitors to his own web properties last year, using only SEO and related or....
Release Date 2011/03 -
How to Make Money with Social Media Optimization
Author R. Scott Corbett
Master “SMO”: the strategic use of social media engagement to supercharge brands, extend reach, influence conversations, build share, and drive profits.The steep growth of online social networking sites like Facebook, Twitter, and LinkedIn marks the biggest shift in....
Release Date 2011/03 -
Treat Your Employees Like Customers
Author Jane Shannon , Alison Davis
This Element is an excerpt from The Definitive Guide to HR Communication: Engaging Employees in Benefits, Pay, and Performance (9780137061433) by Alison Davis and Jane Shannon. Available in print and digital formats.One small step that can help you improve all your ....
Release Date 2011/03 -
Search Engine Optimization Secrets: Do What You Never Thought Possible with SEO
Author Danny Dover
Tips, tricks, and little-known methods used by professional SEO consultants to rank in some of the most competitive search phrasesSearch engine optimization (SEO) is the process of creating, formatting and promoting web pages in a manner that ensures that they are r....
Release Date 2011/03 -
Microsoft® Dynamics CRM 2011 Administration Bible
Author Geoff Ables , Matthew Wittemann
An in-depth, expert guide to Microsoft Dynamics CRM 2011 from Microsoft CRM experts! What better way to learn how to administer Dynamics CRM than from two Microsoft CRM experts? This in-depth Bible is packed with expert guidance on the latest version of Microsoft's....
Release Date 2011/03 -
Everywhere: Comprehensive Digital Business Strategy for the Social Media Era
Author Larry Weber
Put digital business strategy at the center of your businessWelcome to the social media age. Although its impact was first felt in the marketing department, the social web is spreading across all business functions, impacting the way they communicate, operate, organ....
Release Date 2011/03 -
ROI of Social Media: How to Improve the Return on Your Social Marketing Investment
Author Jerry Dimos , Steven Groves , Guy Powell
How to Improve the Return on Your Social Marketing InvestmentThis book more than adequately covers this increasingly important topic, as social media begins to take its rightful place on the center stage of not just marketing but a number of business disciplines. RO....
Release Date 2011/03 -
Author Edwin D. Fuller
"You can't lead with your feet on the desk . . . or your brain on hold. Ed Fuller brings experience, intelligence, and heart to this inspiring guide to building relationships and the good things that follow when you do. The message is delivered in an engaging style....
Release Date 2011/03 -
Author William T. Paarlberg , Katie Delahaye Paine
In an online and social media world, measurement is the key to successIf you can measure your key business relationships, you can improve them. Even though relationships are "fuzzy and intangible," they can be measured and managed-with powerful results.Measure What ....
Release Date 2011/03 -
Author Brian Solis
The ultimate guide to branding and building your business in the era of the Social Web—revised and updated with a Foreword by Ashton KutcherEngage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business—one netw....
Release Date 2011/03 -
Author Shumeet Baluja
What happens when a naive intern is granted unfettered access to people's most private thoughts and actions? Stephen Thorpe lands a coveted internship at Ubatoo, an Internet empire that provides its users with popular online services, from a search engine and e-mai....
Release Date 2011/03 -
Author Carol Roth , Michael Port
It's time to drop the rose-colored glasses and face the facts: most new businesses fail, with often devastating consequences for the would-be entrepreneur.The New York Times, Wall Street Journal, and USA TODAY bestseller The Entrepreneur Equation helps you do the m....
Release Date 2011/03 -
Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal
Author Oren Klaff
Gold Medal Winner--Tops Sales World's Best Sales and Marketing Book“Fast, fun and immensely practical.” —JOE SULLIVAN, Founder, Flextronics“Move over Neil Strauss and game theory. Pitch Anything reveals the next big thing in social dynamics: game for business.” —....
Release Date 2011/02 -
Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization
Author Olivier Blanchard
Discover exactly how to manage and measure your social media efforts, understand your true ROI - and maximize itThe first book about social media written by a business executive for executivesConnects the dots between program development, integration, management, an....
Release Date 2011/02 -
It's the Customer, Stupid!: 34 Wake-up Calls to Help You Stay Client-Focused
Author Michael Aun
Ruthlessly focus on what's convenient for customers, not what's convenient for youNinety percent of dissatisfied clients will take their business elsewhere and never tell you why. However, ninety-five percent will become loyal customers again if their needs and pr....
Release Date 2011/02 -
The Relationship Edge: The Key to Strategic Influence and Selling Success, Third Edition
Author Wally Wood , Jerry Acuff
Get a practical, actionable, three-step process to build and leverage important relationshipsMost people know instinctively how to build positive, long-lasting relationships with spouses, friends, and even co-workers-but few of us know how to consciously and systema....
Release Date 2011/02 -
The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social
Author Amber Naslund , Jay Baer
The social web has changed the way we do business foreverThe future of your company is not in measured, considered responses and carefully planned initiatives. Business today is about near-instantaneous response. About doing the best you can with extremely limited i....
Release Date 2011/02