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Author Eileen Brown
Engaging with social media such as Facebook, YouTube, and Twitter is now a key part of global business communications. Blogs, microblogs, social networking and social news sites have become the new tools for effective marketing and sales. This book is an excellent r....
Release Date 2010/11 -
Manager’s Guide to Social Media
Author Scott Klososky
JUMP START PRODUCTIVITY, PROFITABLILITY, AND BUSINESS GROWTH WITH SOCIAL MEDIA!Facebook, Twitter, and YouTube have changed everything. Some managers fear their employees will waste entire days using online social media. Smart managers, though, understand that social....
Release Date 2010/12 -
Clout: The Art and Science of Influential Web Content
Author Colleen Jones
Results. Everyone wants them, whether to sell more products, spread good ideas, or win more funding. In our busy digital world, the way to results is influencing people on the web. But how? An ad campaign won't cut it. A Twitter account doesn't guarantee it. M....
Release Date 2010/12 -
Popular Media Investing Advice—and Why You Should Avoid It
Author David Gaffen
This Element is an excerpt from Never Buy Another Stock Again: The Investing Portfolio That Will Preserve Your Wealth and Your Sanity (9780137071555) by David Gaffen. Available in print and digital formats.When the major financial media picks stocks, watch out and s....
Release Date 2010/12 -
Sams Teach Yourself Google AdWords™ in 10 Minutes
Author Bud E. Smith
A clear, super quick, easy-to-understand guide for new Google AdWords usersFast access to instructions for every common task, plus reliable, concise answers to the most widely asked questionsOrganized into lessons that distill the most crucial information on each Go....
Release Date 2011/01 -
Author Simon Salt
The first book on social location marketing: how to build communities of customer advocates to promote any service, product, or venueFocused coverage of social location marketing that can't be found anywhere elseCompares leading platforms, and helps marketers choos....
Release Date 2011/01 -
Author Michael Miller
Shows how to use YouTube for effective business marketing and is now updated to include new business related YouTube featuresIncludes case studies -- examples of businesses, large and small, who are successfully using YouTube as part of their online marketing mixInc....
Release Date 2011/01 -
We: How to Increase Performance and Profits Through Full Engagement
Author Kevin Kruse , Rudy Karsan
Achieve a fully engaged workforceWhat if every single employee-every single one-worked in their dream job, utilized their best talents, worked with an inspirational leader and was fully engaged in their role?For companies, this scenario leads to breakthroughs in pro....
Release Date 2011/01 -
Managing Customer Relationships: A Strategic Framework, 2nd Edition
Author Martha Rogers , Don Peppers
MANAGING CUSTOMER RELATIONSHIPSA Strategic FrameworkPraise for the first edition:"Peppers and Rogers do a beautiful job of integrating actionable frameworks, the thinking of other leaders in the field, and best practices from leading-edge companies."—Dr. Hugh J. Wat....
Release Date 2011/01 -
Microsoft Dynamics® CRM 2011 Step by Step
Author Jim Steger Mike Snyder and Brendan Landers
The smart way to learn Microsoft Dynamics CRM 2011—one step at a time! Use the easy-to-follow lessons to master the fundamentals of creating and managing accounts; working directly within familiar tools such as Microsoft Outlook; tracking customer activity and commu....
Release Date 2011/01 -
54 Golden Nuggets: The Best of the Telephone Doctor
Author Nancy Friedman
The compilation of 54 articles covers all aspects of customer service and are organized into four easy-to-reference sections: Customer service, telephone service, human resources tips and voice mail/e-mail/cell phone tips. Each article is geared toward keeping the c....
Release Date 2011/01 -
Microsoft Dynamics AX 2009 Administration
Author Marco Carvalho
A practical and efficient approach to planning, installing and configuring your Dynamics AX 2009 environment.Effectively consolidate and standardize processes across your organization with a centralized source for a variety of business needsDiscover how to eff....
Release Date 2011/01 -
Microsoft Dynamics Sure Step 2010
Author Vincent Bellefroid , Chandru Shankar
The smart guide to the successful delivery of Microsoft Dynamics Business SolutionsLearn how to effectively use Microsoft Dynamics Sure Step to implement the right Dynamics business solution with quality, on-time and on-budget results.Leverage the Decision Accelerat....
Release Date 2011/01 -
Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal
Author Oren Klaff
Gold Medal Winner--Tops Sales World's Best Sales and Marketing Book“Fast, fun and immensely practical.” —JOE SULLIVAN, Founder, Flextronics“Move over Neil Strauss and game theory. Pitch Anything reveals the next big thing in social dynamics: game for business.” —....
Release Date 2011/02 -
Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization
Author Olivier Blanchard
Discover exactly how to manage and measure your social media efforts, understand your true ROI - and maximize itThe first book about social media written by a business executive for executivesConnects the dots between program development, integration, management, an....
Release Date 2011/02 -
It's the Customer, Stupid!: 34 Wake-up Calls to Help You Stay Client-Focused
Author Michael Aun
Ruthlessly focus on what's convenient for customers, not what's convenient for youNinety percent of dissatisfied clients will take their business elsewhere and never tell you why. However, ninety-five percent will become loyal customers again if their needs and pr....
Release Date 2011/02 -
The Relationship Edge: The Key to Strategic Influence and Selling Success, Third Edition
Author Wally Wood , Jerry Acuff
Get a practical, actionable, three-step process to build and leverage important relationshipsMost people know instinctively how to build positive, long-lasting relationships with spouses, friends, and even co-workers-but few of us know how to consciously and systema....
Release Date 2011/02 -
The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social
Author Amber Naslund , Jay Baer
The social web has changed the way we do business foreverThe future of your company is not in measured, considered responses and carefully planned initiatives. Business today is about near-instantaneous response. About doing the best you can with extremely limited i....
Release Date 2011/02 -
Author David B. Thomas , Mike Barlow
Social media has already transformed society. Now it is poised to revolutionize communications and collaborative business processes. This book provides you with an actionable framework for developing and executing successful enterprise social networking strategies. ....
Release Date 2011/02 -
Author Matthew A. Russell
Popular social networks such as Facebook and Twitter generate a tremendous amount of valuable data on topics and use patterns. Who's talking to whom? What are they talking about? How often are they talking? This concise and practical book shows you how to answer th....
Release Date 2011/02 -
Author Brian Shaughnessy , Joseph Murray
Develop and implement a fully functional, systematic CRM plan for your organization Using CiviCRMBuild a CRM that conforms to your needs from the ground up with all of the features that you wantDevelop an integrated online system that handles contacts, donations, ev....
Release Date 2011/02 -
Outsmarting Google®: SEO Secrets to Winning New Business
Author Bradley Bailyn , Evan Bailyn
Never-before-revealed tactics for optimizing your web site for Google, from one of the world's most remarkable Google search expertsBy a legendary SEO expert who attracted nearly 70,000,000 visitors to his own web properties last year, using only SEO and related or....
Release Date 2011/03 -
How to Make Money with Social Media Optimization
Author R. Scott Corbett
Master “SMO”: the strategic use of social media engagement to supercharge brands, extend reach, influence conversations, build share, and drive profits.The steep growth of online social networking sites like Facebook, Twitter, and LinkedIn marks the biggest shift in....
Release Date 2011/03 -
Treat Your Employees Like Customers
Author Jane Shannon , Alison Davis
This Element is an excerpt from The Definitive Guide to HR Communication: Engaging Employees in Benefits, Pay, and Performance (9780137061433) by Alison Davis and Jane Shannon. Available in print and digital formats.One small step that can help you improve all your ....
Release Date 2011/03 -
Search Engine Optimization Secrets: Do What You Never Thought Possible with SEO
Author Danny Dover
Tips, tricks, and little-known methods used by professional SEO consultants to rank in some of the most competitive search phrasesSearch engine optimization (SEO) is the process of creating, formatting and promoting web pages in a manner that ensures that they are r....
Release Date 2011/03 -
Microsoft® Dynamics CRM 2011 Administration Bible
Author Geoff Ables , Matthew Wittemann
An in-depth, expert guide to Microsoft Dynamics CRM 2011 from Microsoft CRM experts! What better way to learn how to administer Dynamics CRM than from two Microsoft CRM experts? This in-depth Bible is packed with expert guidance on the latest version of Microsoft's....
Release Date 2011/03 -
Everywhere: Comprehensive Digital Business Strategy for the Social Media Era
Author Larry Weber
Put digital business strategy at the center of your businessWelcome to the social media age. Although its impact was first felt in the marketing department, the social web is spreading across all business functions, impacting the way they communicate, operate, organ....
Release Date 2011/03 -
ROI of Social Media: How to Improve the Return on Your Social Marketing Investment
Author Jerry Dimos , Steven Groves , Guy Powell
How to Improve the Return on Your Social Marketing InvestmentThis book more than adequately covers this increasingly important topic, as social media begins to take its rightful place on the center stage of not just marketing but a number of business disciplines. RO....
Release Date 2011/03 -
Author Edwin D. Fuller
"You can't lead with your feet on the desk . . . or your brain on hold. Ed Fuller brings experience, intelligence, and heart to this inspiring guide to building relationships and the good things that follow when you do. The message is delivered in an engaging style....
Release Date 2011/03 -
Author William T. Paarlberg , Katie Delahaye Paine
In an online and social media world, measurement is the key to successIf you can measure your key business relationships, you can improve them. Even though relationships are "fuzzy and intangible," they can be measured and managed-with powerful results.Measure What ....
Release Date 2011/03