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Author Justin Champion
Develop and implement an effective content strategy tailored to your business’s needsInbound Content is a step-by-step manual for attracting the right people, turning them into leads, and closing them into customers. Today, everyone knows that content is king. It’s....
Release Date 2018/04 -
Author Simon Kloostra
Joomla 3 SEO and Performance is a concise, 150-page book that helps you to build websites that dominate search engine rankings and have super-fast load times, giving your sites an increased audience. The book takes a very practical approach full of real-world exampl....
Release Date 2015/05 -
Microsoft Dynamics CRM 2011 Customization & Configuration (MB2-866) Certification Guide
Author Neil Benson
A practical guide to customizing and configuring Microsoft Dynamics CRM 2011 focused on helping you pass the certification examBased on the official syllabus for course 80294B to help prepare you for the MB2-866 examFilled with all the procedures you need to know to....
Release Date 2012/11 -
IBM Content Analytics Version 2.2: Discovering Actionable Insight from Your Content
Author Kei Sugano , Nitaben Patel , Tetsuya Nasukawa , Kristin McNeil , Josemina Magdalen
With IBM® Content Analytics Version 2.2, you can unlock the value of unstructured content and gain new business insight. IBM Content Analytics Version 2.2 provides a robust interface for exploratory analytics of unstructured content. It empowers a new class of analy....
Release Date 2011/05 -
Securing the Clicks: Network Security in the Age of Social Media
Author Alex de Carvalho , Jason Inasi , Gary Bahadur
Defend against corporate espionage launched from social networksProtect your organization from devastating social media attacks with instruction from a team of information security experts. Securing the Clicks: Network Security in the Age of Social Media explains th....
Release Date 2011/10 -
Outsmarting Social Media: Profiting in the Age of Friendship Marketing
Author Evan Bailyn
The war is on. The titanic battle between Google and Facebook has begun—and you can use it to earn more profits! In this book, Evan Bailyn reveals how to attract friendship-based recommendations that will motivate customers more than any ad or algorithm. Bailyn expl....
Release Date 2012/04 -
Author Jan Roberts-Breslin
Making Media takes the media production process and deconstructs it into its most basic components. Students will learn the basic concepts of media production: frame, sound, light, time, motion, sequencing, etc., and be able to apply them to any medium they choose. ....
Release Date 2012/09 -
Critical Media Studies, 3rd Edition
Author Brian L. Ott , Robert L. Mack
An engaging and accessible introduction to a broad range of critical approaches to contemporary mass media theory and research A decade after its first publication, Critical Media Studies continues toshape and define the field of media studies, offering innovative ap....
Release Date 2020/02 -
Microsoft Dynamics NAV Development Quick Start Guide
Author Alexander Drogin
Learn development skills and improve productivity when programming in Microsoft Dynamics NAV 2018 - the popular Enterprise Resourse Planning management system used across a variety of industries for business process managementKey FeaturesSolve common business probl....
Release Date 2018/12 -
Author Wolfgang Schröer , Lothar Böhnisch
In many regions of the world the twenty-first century has started with a structure of endless challenges for social work. Social work seems to be in demand almost everywhere, from support schemes for children and young people into adulthood and on to support for el....
Release Date 2016/11 -
Managing Enterprise Content: A Unified Content Strategy
Author Steve Manning , Pamela Kostur , Ann Rockley
Today's businesses are overwhelmed with the need to create more content, faster, cutomized for more customers, and for more media than ever before. Managing Enterprise Content: A Unified Content Strategy provides the concepts, strategies, guidelines, processes, and....
Release Date 2002/10 -
Author Hillel Glazer
Companies in highly regulated industries face unique challenges in optimizing business performance and profitability while maintaining strong governance and regulatory adherence. In this start-to-finish guidebook, leading business performance consultant Hillel Glaze....
Release Date 2011/09 -
Emerging Leaders: Develop the Strategies and Techniques You’ll Need to be a Leader
Author Jeff Havens
Includes Complete Participant & Instructor Workbooks!OverviewYour fast, fun, and complete video/workbook guide to succeeding as a new leader: the perfect complement to Jeff Havens’s Emerging Leaders video course!DescriptionYou’ve identified your company’s rising....
Release Date 2015/12 -
SocialCorp: Social Media Goes Corporate
Author Joel Postman
This book will help companies of all sizes develop and implement a strategy to become a SocialCorp, a company that has adopted social media intelligently and effectively, in a way that does not compromise the company's primary obligations as a corporation. While th....
Release Date 2008/12 -
EMC at Component and PCB Level
Author Martin O 'Hara
This book provides the knowledge and good design practice for the design or test engineer to take the necessary measures to improve EMC performance and therefore the chance of achieving compliance, early on in the design process. There are many advantages for ....
Release Date 1998/04 -
Bill It, Kill It, or Keep It Free?
Author Sundar Bharadwaj , Kent Monroe , Rebecca W Hamilton , Irene C.L. Ng , James C. Ander
Many B2B companies seek to grow beyond traditional product lines by venturing into new services. Yet they often overlook the opportunity to capture sales from free services they provide. This article outlines the free-to-fee, or F2F, service transition. It shows ho....
Release Date 2018/11 -
How Should Companies Talk to Customers Online?
Author Grant Packard , Sarah G. Moore , Brent McFerran
Digital customer service is becoming more widely adopted, but one place it falls short is in the language and phrases it uses. Many digital service platforms use words that alienate customers rather than engage them; selecting customer-centric language for chatbots....
Release Date 2018/11 -
Author Michael Brito
Content is still king–and if you’re a brand marketer, you need to start thinking like a media company, too. Your Brand, The Next Media Company brings together the strategic insights, operational frameworks, and practical approaches for transforming your brand into a....
Release Date 2013/10 -
The Social Media Bible: Tactics, Tools, and Strategies for Business Success, Second Edition
Author Lon Safko
The bestselling bible for social media is now completely revised and updated!The Social Media Bible, Second Edition (www.TSMB2.com) is the most comprehensive resource that transforms the way corporate, small business, and non-profit companies use social media to rea....
Release Date 2010/09 -
Author Edwin D. Fuller
"You can't lead with your feet on the desk . . . or your brain on hold. Ed Fuller brings experience, intelligence, and heart to this inspiring guide to building relationships and the good things that follow when you do. The message is delivered in an engaging style....
Release Date 2011/03 -
Author Michael Miller
VIEW. UPLOAD. SHARE. That's what YouTube is all about–viewing, uploading, and sharing your favorite videos. And the book you hold in your hands will help you get the most out of this hot website. You'll learn how to find the latest viral videos, share your favorit....
Release Date 2007/04 -
Author Mark R. Lyberger , Matthew D. Shank
Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It is the only introductory textbook to adopt a strategic approach,....
Release Date 2014/10 -
Harvard Business Review on Increasing Customer Loyalty
Author Harvard Business Review
How do you keep your customers coming back-and get them to bring others?If you need the best practices and ideas for making your customers loyal and profitable--but don't have time to find them--this book is for you. Here are nine inspiring and useful perspectives,....
Release Date 2011/04 -
Pro Salesforce Analytics Cloud: A Guide to Wave Platform, Builder, and Explorer
Author Helen Sun , William Smith
This book explains Salesforce Analytics Cloud and provides a holistic view of different analytical capabilities and how they fit into the overall information architecture. It features real-world industry use cases and demonstrates how Salesforce’s Analytics Cloud s....
Release Date 2016/01 -
10 Steps to Successful Customer Service
Author Maxine Kamin
Outstanding customer service is the heart of customer satisfaction and loyalty. How to achieve it? In a unique approach, author Maxine Kamin focuses on customer service from a values and mission viewpoint. Incorporating new age thinking into professional practice, 1....
Release Date 2010/02 -
Author Richard Reisman
Businesses recognize the need to become more customer focused, but struggle to see how. At the same time, our logic and business models for selling digital content and services are broken. Digital relationships enable services at low cost, but we still focus on di....
Release Date 2016/09 -
Author Vandana Pal
A fast-paced administrator's guide to Alfresco from the administration, managing, and high-level design perspectivesAbout This BookUnderstand system capabilities in order to make informed and appropriate decisions about its administrationManage users, groups, email....
Release Date 2016/04 -
Odoo 12 Development Essentials - Fourth Edition
Author Daniel Reis
Extend your skills with Odoo 12 to build resourceful and open source business applicationsKey FeaturesExplore Odoo 12 capabilities to develop business applications Program business logic and manipulate data to implement specific business rules in your applications ....
Release Date 2018/12 -
Highly Effective Marketing Analytics
Author Mu Hu
Highly Effective Marketing Analytics infuses analytics into marketing to help improve marketing performance and raise analytics IQ for companies that have not yet had much success with marketing analytics.The book reveals why marketing analytics has not yet kept th....
Release Date 2019/12