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Author Michael Miller
Shows how to use YouTube for effective business marketing and is now updated to include new business related YouTube featuresIncludes case studies -- examples of businesses, large and small, who are successfully using YouTube as part of their online marketing mixInc....
Release Date 2011/01 -
Microsoft Dynamics CRM 2011 Unleashed
Author Rajya Bhaiya , Marc Wolenik , Damian Sinay
Microsoft® Dynamics CRM 2011 Unleashed presents start-to-finish guidance for planning, customizing, deploying, integrating, managing, and securing the newest version of Dynamics CRM. Authored by three leading Microsoft Dynamics implementers, it illuminates new oppor....
Release Date 2011/09 -
Sams Teach Yourself Microsoft® Dynamics CRM 2011 in 24 Hours
Author Anne Stanton
In just 24 sessions of one hour or less, you’ll learn how to drive powerful business results with Microsoft Dynamics CRM 2011! Using this book’s straightforward, step-by-step approach, you’ll learn how to orchestrate successful CRM projects, automate processes, crea....
Release Date 2012/01 -
Development with the Force.com Platform: Building Business Applications in the Cloud, Second Edition
Author Jason Ouellette
Build Cloud-Based Enterprise Applications Fast—and Drive More Value at Lower Cost! Using the Force.com platform, enterprise developers can build and deploy powerful applications far more rapidly than traditional J2EE, Microsoft .NET, or LAMP technology stacks permit....
Release Date 2011/07 -
The Top 10 Things You Must Know About Measuring ROI on Social Media Marketing
Author Dr. Reshma Shah , Jamie Turner
Skills, facts, strategies, techniques…whatever it takes! FT Press’s quick new Top 10s bring together the 10 most crucial things you MUST know to get great results, right now!Ten powerful techniques and crucial insights for measuring social media ROI--and optimizing ....
Release Date 2010/11 -
Author Sherry Seethaler
This Element is an excerpt from Curious Folks Ask 2: 188 Real Answers on Our Fellow Creatures, Our Planet, and Beyond (9780137057399) by Sherry Seethaler. Available in print and digital formats.Animal mysteries solved: why lizards do pushups, how kangaroos clean the....
Release Date 2010/11 -
Service Intelligence: Improving Your Bottom Line with the Power of IT Service Management
Author Sharon Taylor
Get the Right IT Services, on the Right terms, Without Hassles or OverpayingTo gain the full benefits of technology–and avoid the staggering costs of technology failure–you must manage IT with vision, direction, and expertise. Only one set of methods is robust enoug....
Release Date 2011/08 -
Popular Media Investing Advice—and Why You Should Avoid It
Author David Gaffen
This Element is an excerpt from Never Buy Another Stock Again: The Investing Portfolio That Will Preserve Your Wealth and Your Sanity (9780137071555) by David Gaffen. Available in print and digital formats.When the major financial media picks stocks, watch out and s....
Release Date 2010/12 -
How to Make Money with Social Media Optimization
Author R. Scott Corbett
Master “SMO”: the strategic use of social media engagement to supercharge brands, extend reach, influence conversations, build share, and drive profits.The steep growth of online social networking sites like Facebook, Twitter, and LinkedIn marks the biggest shift in....
Release Date 2011/03 -
Smart Business, Social Business: A Playbook for Social Media in Your Organization
Author Aaron Lewis , Michael Brito
This book will help organizations evolve into a fully collaborative social business. It serves as a step by step playbook to achieve organizational change, process efficiencies and technology acumen:Proven solutions for the real people, process, and technology obst....
Release Date 2011/07 -
Zero to 100,000: Social Media Tips and Tricks for Small Businesses
Author Dean Anthony Gratton , Sarah-Jayne Gratton
“I work in digital media publishing, yet I’ve struggled, like most of the business world, to understand how to make social media work for me. Sarah-Jayne and Dean tackled the challenge with an energy that has to be seen to be believed. These two are now my #1 source....
Release Date 2011/09 -
Humanize: How People-Centric Organizations Succeed in a Social World
Author Maddie Grant , Jamie Notter
A practical guide for realizing the true potential of social media—not for marketing, but for leadership.Knowing the tools of social media is a must for successful marketing these days, but the real promise of social media is the way it can teach us a whole new way ....
Release Date 2011/09 -
Author Ruth P. Stevens
Maximizing Lead Generation brings together everything B2B marketers need to know to plan and execute winning lead generation programs, hands-on. Short, snappy, and easy to use, it reflects the latest trends in lead generation, including social media, content marketi....
Release Date 2011/07 -
Author Jason Falls , Erik Deckers
This is the first no-holds-barred, no B.S., no "Kumbaya" guide to social media marketing for business. It's the perfect book for every decision-maker who's ready to move beyond soft platitudes about social media "conversations," and achieve results: measurable imp....
Release Date 2011/09 -
Treat Your Employees Like Customers
Author Jane Shannon , Alison Davis
This Element is an excerpt from The Definitive Guide to HR Communication: Engaging Employees in Benefits, Pay, and Performance (9780137061433) by Alison Davis and Jane Shannon. Available in print and digital formats.One small step that can help you improve all your ....
Release Date 2011/03 -
Author Hillel Glazer
Companies in highly regulated industries face unique challenges in optimizing business performance and profitability while maintaining strong governance and regulatory adherence. In this start-to-finish guidebook, leading business performance consultant Hillel Glaze....
Release Date 2011/09 -
Business Strategies for the Bottom of the Pyramid (Collection)
Author Eric Kacou , Stuart L. Hart , Ted London
3 extraordinary books show how to build “bottom of the pyramid” businesses that are sustainable, scalable, and profitable!Three remarkable books help you overcome the pitfalls of “bottom of the pyramid” business, learn from the pioneers’ successes and failures, and ....
Release Date 2011/08 -
Content Marketing: Think Like a Publisher—How to Use Content to Market Online and in Social Media
Author Rebecca Lieb
If you have a website, a blog, or even a Facebook or Twitter presence, you are a publisher. Think like one: build a digital content strategy that embraces words, images and multimedia to systematically enhance consumer engagement and conversion rates. In Content Mar....
Release Date 2011/10 -
Outsmarting Social Media: Profiting in the Age of Friendship Marketing
Author Evan Bailyn
The war is on. The titanic battle between Google and Facebook has begun—and you can use it to earn more profits! In this book, Evan Bailyn reveals how to attract friendship-based recommendations that will motivate customers more than any ad or algorithm. Bailyn expl....
Release Date 2012/04 -
Google+ for Business: How Google's Social Network Changes Everything
Author Chris Brogan
The Complete Business Guide to Google+, Today’s Hottest New Social Network!Every week, millions more people sign up for Google+: Suddenly, it’s today’s hottest new social network. Google+ for Business reveals why Google+ offers business opportunities available nowhe....
Release Date 2011/12 -
The Social Trade Show: Leveraging Social Media and Virtual Events to Connect With Your Customers
Author Traci Browne
Today's new social and virtual platforms and technologies can help you transform the way you market through tradeshows, exhibits, and events - helping you supercharge performance on every metric that matters to you. The Social Tradeshow is the first practical guide....
Release Date 2012/06 -
Social Media and Public Relations: Eight New Practices for the PR Professional
Author Deirdre K. Breakenridge
In Social Media and Public Relations: Eight New Practices for the PR Professional, social marketing pioneer Deirdre Breakenridge teaches and demonstrates the eight new skills and mindsets PR/marketing pros need to build brands and engage customers in a social world.....
Release Date 2012/04 -
Google AdSense Quick Guide: Mastering the New Google AdSense Interface
Author Michael Miller
With the new version of AdSense, Google has changed virtually everything about the interface and added some new features. The navigation structure has been completely overhauled, as have the available types of ads. Google has reorganized the former AdSense Channels ....
Release Date 2012/03 -
Navigating Social Media Legal Risks: Safeguarding Your Business
Author Robert McHale
The plain-English business guide to avoiding social media legal risks and liabilities—for anyone using social media for business—written specifically for non-attorneys!You already know social media can help you find customers, strengthen relationships, and build you....
Release Date 2012/05 -
Understanding SEO: Building a Foundation for Long Term Success
Author Melanie Mitchell
The web’s more crowded than ever – and that means Search Engine Optimization is more critical than ever. All too often, SEO is viewed as a mysterious “black art” – but it doesn’t need to be. In Understanding SEO: Building a Foundation for Long Term Success, leading ....
Release Date 2012/05 -
How to Use Social Media Monitoring Tools
Author Jamie Turner
It’s no longer enough to launch a social media program: Your company needs to gain clear and substantial value from its social media investments. Getting results begins with monitoring. In How to Use Social Media Monitoring Tools, leading social media marketer Jamie....
Release Date 2012/02 -
Author Melanie Mitchell
In SEO & PPC: Better Together, Melanie Mitchell shows how to use search engine optimization (SEO) and pay-per-click (PPC) together to achieve better results than either can deliver alone. You’ll learn how to integrate SEO and PPC in campaigns that engage more co....
Release Date 2012/05 -
Search Engine Marketing, Inc.: Driving Search Traffic to Your Company’s Website, Third Edition
Author Bill Hunt , Mike Moran
The #1 Step-by-Step Guide to Search Marketing Success...Now Updated and Reorganized to Help You Drive Even More ValueFor years, Search Engine Marketing, Inc. has been the definitive practical guide to driving value from search. Now, Mike Moran and Bill Hunt have com....
Release Date 2014/12 -
Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself
Author Kyle Lacy , Erik Deckers
Want a new job or career? Need to demonstrate more value to customers or employers? Use today’s hottest social media platforms to build the powerful personal brand that gets you what you want! In this completely updated book, Erik Deckers and Kyle Lacy help you use ....
Release Date 2012/07 -
How to Measure Social Media: A Step-By-Step Guide to Developing and Assessing Social Media ROI
Author Nichole Kelly
Your 100% Actionable, Proven Framework for Delivering Rock-Solid Social Media Business Metrics—Painlessly Think social marketing is worth it? Prove it. If your boss hasn’t demanded that yet, he will. Then what? Hand him some jive about “return on conversation”? Thin....
Release Date 2012/10