-
Moving Media Storage Technologies
Author Karl Paulsen
Complex media storage computer systems are employed by broadcasters, digital cinemas, digital signage, and other business and entertainment venues to capture, store and retrieve moving media content on systems that will preserve the original integrity of the content....
Release Date 2012/12 -
Author Jan Roberts-Breslin
Making Media takes the media production process and deconstructs it into its most basic components. Students will learn the basic concepts of media production: frame, sound, light, time, motion, sequencing, etc., and be able to apply them to any medium they choose. ....
Release Date 2012/09 -
Author Shaun Varga
In business, there is a moment when everyone has to make a pitch; it might be your own personal OK Corral, when the consequences of failure are too painful to even contemplate, but it will always be an occasion where the outcome really matters. Brilliant Pitch will ....
Release Date 2012/07 -
Building Findable Websites: Web Standards, SEO, and Beyond
Author Aarron Walter
This is not another SEO book written for marketing professionals. Between these covers you’ll find practical advice and examples for people who build websites aiming to reach their target audience. Each chapter will introduce you to best practices and fresh perspec....
Release Date 2008/02 -
SocialCorp: Social Media Goes Corporate
Author Joel Postman
This book will help companies of all sizes develop and implement a strategy to become a SocialCorp, a company that has adopted social media intelligently and effectively, in a way that does not compromise the company's primary obligations as a corporation. While th....
Release Date 2008/12 -
Understanding SCA (Service Component Architecture)
Author Michael Rowley , Jim Marino
Use SCA to Simplify the Development and Delivery of Service-Based ApplicationsService Component Architecture (SCA) is a new programming model that enables developers to build distributed applications more efficiently and effectively than previous technologies. In Un....
Release Date 2009/06 -
Development with the Force.com Platform: Building Business Applications in the Cloud
Author Jason Ouellette
Two New Safari Exclusive Chapters Covering Batch Processing and Social Applications!!Foreword by Craig Weissman, CTO, Salesforce.com¿Build Cloud-Based Enterprise Applications Fast–and Drive More Value at Lower Cost!¿Using the Force.com platform, enterprise developer....
Release Date 2009/10 -
Yes We Did!: An Inside Look at How Social Media Built the Obama Brand
Author Rahaf Harfoush
FOREWORD by Don Tapscott, author of Wikinomics and Grown Up Digital The Obama campaign’s mastery of social media for everything from fundraising to volunteer coordination has been widely reported. Until now, there hasn’t been an in-depth analysis of how they did it.....
Release Date 2009/05 -
Publishing a Blog with Blogger: Visual QuickProject Guide, Second Edition
Author Elizabeth Castro
If you want to start blogging fast but don't want to get sidetracked by the details, then you need a Visual QuickProject Guide!You don't need to know every feature — -you just want to know how to get your project done.Full-color illustrations show you how to perfo....
Release Date 2009/10 -
Author Mark D. Hawker
In The Developer’s Guide to Social Programming, Mark Hawker shows developers how to build applications that integrate with the major social networking sites. Unlike competitive books that focus on a single social media platform, this book covers all three leading pl....
Release Date 2010/08 -
Author Andrew McStay
Creativity and Advertising develops novel ways to theorise advertising and creativity. Arguing that combinatory accounts of advertising based on representation, textualism and reductionism are of limited value, Andrew McStay suggests that advertising and creativity ....
Release Date 2013/06 -
Media Servers for Lighting Programmers
Author Vickie Claiborne
Media Servers for Lighting Programmers is the reference guide for lighting programmers working with media servers – the show control devices that control and manipulate video, audio, lighting, and projection content that have exploded onto the scene, becoming the in....
Release Date 2014/02 -
Advertising A New Approach (RLE Advertising)
Author Walter Taplin
Walter Taplin here presents the first fruits of his exhaustive enquiry into the causes of this massive feature of contemporary life. Advertising has deeper and more interesting sources than the mere desire of manufacturers to secure markets, or of high-pressure sale....
Release Date 2013/06 -
Author Veronica Binda
Throughout the Twentieth Century, big business has been a basic institution. Large corporations have provided a fundamental contribution to the wealth of nations and, at the same time, have had a remarkable impact on the political and social systems within which the....
Release Date 2013/06 -
Understanding the Marketing Exceptionality of Prestige Perfumes
Author Howard Moskowitz , David Moskowitz , Nithda Horoszko
Women have an affinity with the brand of perfume they wear. People often hold strong emotional connections to different scents, such as their mother’s perfume or the body spray they wore as a teen. Despite huge marketing budgets, the launches of established brands ....
Release Date 2018/03 -
Author Robert Barocci , Taddy Hall , Steve Rappaport , Joseph Plummer
Praise for The Online Advertising Playbook"Finally, someone has documented all we know about online advertising and how to do it right. As much as this confirms that online advertising really works, we know that marketers don't always get it right. The ARF's The O....
Release Date 2007/04 -
Media Rules!: Mastering Today's Technology to Connect With and Keep Your Audience
Author Dan Solomon , Brian Reich
Authors Brian Reich and Dan Solomon have seen how changes in both technology and society can affect the communications and operations of an organization. Now, with Media Rules!, they provide you with a framework for understanding this dynamic world. It doesn’t matte....
Release Date 2007/12 -
SEO: Search Engine Optimization Bible
Author Jerri L. Ledford
This in-depth Bible delivers the holy grail of online marketing: how to influence search engine results to drive online shoppers to specific Web sites; the process is called search engine optimization (SEO) and it is a hot topicOne-stop resource offers readers what ....
Release Date 2007/12 -
Search Engine Optimization: Your visual blueprint™ for effective Internet marketing
Author Kristopher B. Jones
Welcome to the only guidebook series that takes a visual approach to professional-level computer topics. Open the book and you'll discover step-by-step screen shots that demonstrate over 140 key search engine optimization techniques, including analyzing your compet....
Release Date 2008/04 -
Search Engine Optimization: An Hour a Day, Second Edition
Author Gradiva Couzin , Jennifer Grappone
Back and bracing as ever, Search Engine Optimization: An Hour a Day, Second Edition offers brisk advice, bite-sized tasks, and smart tools to help you increase visibility for your website on the major search engines. In this new edition of their bestselling how-to g....
Release Date 2008/04 -
Author Shane Birley , Susannah Gardner
Because the blogosphere is pretty crowded, it’s a good idea to find out a bit about the anatomy of a blog, what makes a good one, and what it takes to keep one going before you dive right in and start sharing with the world. Blogging For Dummies, 2nd Edition gives y....
Release Date 2008/01 -
Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs
Author David Meerman Scott , Craig Stull , Phil Myers
If you market a product, service, or idea in any business, industry or organization, you must read Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs, a guide to understanding and meeting the needs of consumers, whether or not they....
Release Date 2008/06 -
Author Liz Kao , Tom Wong
Ready to start solving business challenges with CRM (Customer Relationship Management) software? Interested in the latest enhancements and updates to Salesforce.com? Salesforce.com For Dummies, 3rd Edition, has just what you need!Salesforce.com is like an assistant ....
Release Date 2008/08 -
Microsoft Dynamics™ CRM 4 For Dummies®
Author Scott Weiss , David Lee , Joel Scott
Customer relationship management, or CRM, is certainly a hot topic in business today. If you have a small or medium-sized business, chances are you’re already aware of all it can do for you. But with so many options and so much to think about, how do you get a CRM s....
Release Date 2008/07 -
Service Management for Dummies®
Author Marcia Kaufman , Judith Hurwitz , Robin Bloor , Fern Halper
Manage your business from a services perspectiveWhat if technology was designed to serve the business — every time? That's service management! Done properly, it can make everybody happy — the customer, the service provider, and the business owner. Understand the va....
Release Date 2009/06 -
The Practical Guide to Wall Street: Equities and Derivatives
Author Matthew Tagliani
The Practical Guide to Wall Street is an indispensable resource for anyone who aspires to a front-office sales or trading position on Wall Street and an essential desk reference for market practitioners and those who interact with this exciting but widely misunderst....
Release Date 2009/04 -
Google AdWords™ for Dummies®, 2nd Edition
Author Howie Jacobson
A completely updated reference to help you get the most value out of your AdWords campaignsGoogle AdWords is a unique tool that allows you to set your own budget and create ads and choose keywords that are specifically related to your business. When your ad appears ....
Release Date 2009/08