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Inside the Mind of the Shopper: The Science of Retailing, Second Edition
Author Herb Sorensen
World-Renowned Shopper Scientist Dr. Herb Sorensen Reveals: How Today’s Shoppers Think, Behave, and BuyNew Insights for Creating High-Profit Retail Experiences! In retail, there’s only one number one. It’s not Wal-Mart or Costco, or even Amazon: It’s the shopper. T....
Release Date 2016/08 -
Microsoft Dynamics® CRM 2016 Unleashed
Author Marc Wolenik
Microsoft Dynamics®CRM 2016 Unleashed presents start-to-finish guidance for planning, customizing, deploying, integrating, managing, and securing every new Online and On-Premises version of Dynamics CRM 2016. Leading Dynamics implementer Marc Wolenik presents compr....
Release Date 2016/09 -
Author Jeff Havens
Includes Complete Participant & Instructor Workbooks!OverviewYour fast, fun resource for becoming more professionaland successful: the perfect complement to Jeff Havens’s Professional Excellence video course!DescriptionWe’ve all been students, but nowhere in our....
Release Date 2015/12 -
Emerging Leaders: Develop the Strategies and Techniques You’ll Need to be a Leader
Author Jeff Havens
Includes Complete Participant & Instructor Workbooks!OverviewYour fast, fun, and complete video/workbook guide to succeeding as a new leader: the perfect complement to Jeff Havens’s Emerging Leaders video course!DescriptionYou’ve identified your company’s rising....
Release Date 2015/12 -
Customer Service: How to Attract, Retain, and Interact with High-Quality Customers
Author Jeff Havens
Includes Complete Participant & Instructor Workbooks!OverviewYour fast, fun resource for delivering outstanding customer service: the perfect complement to Jeff Havens’s Customer Service video course!DescriptionIn an era where many companies offer similar produc....
Release Date 2015/12 -
Author Ricky W. Griffin , Ronald J. Ebert
For introductory business courses. Focus on the practical skills and important developments in business The recent events in domestic and global economies are presenting unprecedented challenges, excitement, and disappointments for businesses -- and a need for chan....
Release Date 2018/01 -
My Social Media for Seniors, 2nd Edition
Author Michael Miller
Learn Facebook, Twitter, Instagram, LinkedIn, Pinterest, Skype, and More!My Social Media for Seniors helps you learn what social media is all about, and how to use it to connect with friends, families, and more. The full-color book provides a general overview of wh....
Release Date 2017/10 -
Author Colleen Jones
In The Content Advantage (Clout 2.0): The Science of Succeeding at Digital Business Through Effective Content, expert Colleen Jones argues that in the age of digital disruption, your company faces an important choice. The choice is not whether to do content. Every ....
Release Date 2018/07 -
My Social Media for Seniors, 3rd Edition
Author Michael Miller
My Social Media for Seniors Step-by-step instructions for the tasks you care about mostLarge, full-color, close-up photos show you exactly what to doCommon-sense help whenever you run into problemsTips and notes to help you along the way Learn how to get the most o....
Release Date 2019/07 -
The Truth About What Customers Want
Author Michael R. Solomon
Customers demystified! How you can move them to buy...buy more...and keep on buying! The truth about what customers really want, think, and feel The truth about keeping current customers happy–and loyal The truth about the newest trends and advances in consumer be....
Release Date 2008/10 -
Marketing Metrics, 4th Edition
Author Neil T. Bendle , Paul W. Farris , Phillip E. Pfeifer
Your Definitive, Up-to-Date Guide to Marketing MetricsChoosing Them, Implementing Them, Applying ThemThis award-winning guide will help you accurately quantify the performance of all your marketing investments, increase marketing ROI, and grow profits. Four renowned exper....
Release Date 2020/09 -
The Power Presenter: Techniques, Style, and Strategy to Be Suasive, 2nd Edition
Present with Power, Poise, and ConfidenceIn Any Environment, Live or VirtualTo succeed, leaders must deliver powerful presentations at every opportunity: speeches, fireside chats, briefings, pitches, virtual meetings, videoconferences, podcasts, and beyond. Whether youre in front of a live audience .... -
Author C. K. Prahalad
Drawing on Prahalad's breakthrough insights in The Fortune at the Bottom of the Pyramid, great companies worldwide have sought to identify, build, and profit from new markets amongst the world's several billion poorest people, while at the same time helping to all....
Release Date 2009/08 -
Crowdsourcing Customer Service: How May We Help We?
Author Jon Spector , Barry Libert
This Element is an excerpt from We Are Smarter Than Me: How to Unleash the Power of Crowds in Your Business (9780132244794) by Barry Libert and Jon Spector. Available in print and digital formats.How your customers can help you deliver higher-quality, lower-cost cus....
Release Date 2010/02 -
Author Clara Shih
“People in all demographics and regions of the world are more connected than ever before to the products, issues, places, and individuals in their lives. This book recognizes that we’ve come to a place where people can represent their real identity--both personal an....
Release Date 2009/03 -
Salesforce.com Secrets of Success: Best Practices for Growth and Profitability, 2009
Author David Taber
Drive Better Productivity and Increase Saleswith Salesforce.com–Starting NowDiscover Real-World Best Practices—Without Paying Expensive ConsultantsYou’re investing in Salesforce.com for one reason: to drive major performance improvements across your entire organizat....
Release Date 2009/05 -
Convergence in Broadcast and Communications Media
Author John Watkinson
Convergence in Broadcast and Communications Media offers concise and accurate information for engineers and technicians tackling products and systems combining audio, video, data processing and communications. Without adequate fundamental knowledge of the core....
Release Date 2001/04 -
Author Pamela Block , Ron Southwell , Tom Nicholls , William Houseley
Managing in the Media has been devised for a broad audience. It is based upon the perceived need for a text that amalgamates cultural theories, film and television analysis, management theories and media production practice into one volume. There are many book....
Release Date 2013/04 -
Interactive Design for New Media and the Web
Author Nick Iuppa
In an age where digital technology makes just about anything possible, Interactive Design for New Media and the Web demonstrates how to realize that promise through the creation of outstanding interactive programs. This hands-on, practical book examines the ev....
Release Date 2001/09 -
Author Patrick Hogan , Roy Strauss
Is your website project out of control?Every website project needs a manager. Developing Effective Websites describes Internet technologies in plain language and helps you see beyond your expertise to the big picture. It does this by drawing on established sof....
Release Date 2013/08 -
Media Law for Producers, 4th Edition
Author Philip Miller
Media Law for Producers is a comprehensive handbook that explains, in lay terms, the myriad legal issues that the producer will face on a regular basis - contracts, permits, defamation, patents, releases and insurance, libel, royalties and residuals, as well a....
Release Date 2013/02 -
Developer's Digital Media Reference
Author Janette Bradley , Curtis Poole
Designed for media professionals working across a broad range of formats, Developer's Digital Media Reference is an excellent reference guide for those keeping pace with this dynamic industry. As "convergence" between the World Wide Web, multimedia, and telev....
Release Date 2013/04 -
Hands-On Guide to Windows Media
Author Joe Follansbee
Hands-On Guide to Windows Media is a practical guide that teaches how to distribute audio and video efficiently and effectively over computer networks. This book enables you to get up and running quickly and focuses on one of the most popular tools in the stre....
Release Date 2012/09 -
Expanding a Digital Content Management System
Author Magan H. Arthur
Building large integrated content management systems is a daunting task and there is little guidance for the implementation process for the mid-level manager. There are thousands of home grown or old standalone systems in need of upgrading and expanding to keep....
Release Date 2013/10 -
Author Joan Van Tassel
This college-level media management textbook reflects the changes in the media industries that have occurred in the past decade. Today's managers must address new issues that their predecessors never faced, from the threats of professional piracy and casual copying....
Release Date 2012/09 -
Producing for TV and New Media, 2nd Edition
Author Cathrine Kellison
Producing for TV and New Media provides a comprehensive look at the role of the "Producer? in television and new media. At the core of every media project there is a Producer who provides a wide array of creative, technical, financial, and interpersonal skills. Writ....
Release Date 2012/09 -
Technology and Workflows for Multiple Channel Content Distribution
Author Philip J. Cianci
This book addresses the emergence of multi-channel broadcasting. Televisions, PC's, handheld and mobile reception devices now all receive content hat was once solely distributed by broadcast TV.No book currently on the market addresses the production infrastr....
Release Date 2012/09 -
Design Essentials for the Motion Media Artist
Author Angie Taylor
Master the fundamental concepts and techniques of motion media design so you can apply--and occasionally break--the rules to achieve your communication goals. This authoritative guide presents all of the design essentials in an engaging and inspiring way. Each ....
Release Date 2013/03 -
The Business of Media Distribution
Author Chris Simpson , Jeff Ulin
Written by the insider who headed sales for Lucasfilm across distribution markets and managed the release of Star Wars Episode III, this is the first book to show how all related media distribution markets, including television, video and online, work together and i....
Release Date 2012/12 -
Author Barbara K. Kaye , Norman Medoff
Electronic Media connects the traditional world of broadcasting with the contemporary universe of digital electronic media. It provides a synopsis of the beginnings of electronic media in broadcasting, and the subsequent advancements into digital media. Underlying t....
Release Date 2013/03