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The Metrics That Marketers Muddle
Author Charan K. Bagga , Neil T. Bendle
A big challenge for marketing is demonstrating its business value. As the finance function becomes more powerful within companies, some see marketing’s influence as declining. One major reason is the difficulty of measuring its impact. The article has two pur....
Release Date 2016/04 -
Microsoft Dynamics CRM 2011 Unleashed
Author Rajya Bhaiya , Marc Wolenik , Damian Sinay
Microsoft® Dynamics CRM 2011 Unleashed presents start-to-finish guidance for planning, customizing, deploying, integrating, managing, and securing the newest version of Dynamics CRM. Authored by three leading Microsoft Dynamics implementers, it illuminates new oppor....
Release Date 2011/09 -
Microsoft® Dynamics CRM 2011 Administration Bible
Author Geoff Ables , Matthew Wittemann
An in-depth, expert guide to Microsoft Dynamics CRM 2011 from Microsoft CRM experts! What better way to learn how to administer Dynamics CRM than from two Microsoft CRM experts? This in-depth Bible is packed with expert guidance on the latest version of Microsoft's....
Release Date 2011/03 -
Author Sid Davis
You’ve done all you can to make sure you love your home -- but now that you’ve decided to sell, you need your potential buyers to love it even more. Home Makeovers That Sell offers everything from last-minute cleaning checklists and staging strategies to inex....
Release Date 2006/11 -
Influencer Marketing For Dummies
Author Judy Zhou , Edita Gassmann Rodriguez , Jenny Ng , Stefania Pomponi , Cat Lincoln , Kr
The easy way to get 'in' with influencer marketingAre you a marketing guru looking to stay at the top of your game? Then you need to be in the know on influencer marketing. A hybrid of content marketing and native advertising, influencer marketing is an establish....
Release Date 2015/12 -
Blogging For Dummies, 7th Edition
Author Amy Lupold Bair
The bestselling blogging book—updated in a new edition! Ready to make your mark on the online world? Start a blog! Blogging For Dummies provides you with information on blogging basics, the anatomy of a good blog, and the tools required to get started.Plus, you'll....
Release Date 2019/09 -
The New Rules of Marketing and PR, 7th Edition
Author David Meerman Scott
The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated informationIn the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace wi....
Release Date 2020/05 -
Social Media for Musicians: YouTube
Author Gary Hiebner
Achieving success as a musician today requires talent, persistence, and a healthy dose of social media savvy. Budding musicians have always been faced with the task of getting the word out and attracting fans. Today, more than ever, much of that audience-building pr....
Release Date 2014/01 -
Contemporary Selling, 5th Edition
Author Greg W. Marshall , Mark W. Johnston
Contemporary Selling is the only book on the market that combines full coverage of 21st century personal selling processes with a basic look at sales management practices in a way that students want to learn and instructors want to teach. The overarching theme of t....
Release Date 2016/02 -
The Linked Photographers’ Guide to Online Marketing and Social Media
Author Rosh Sillars , Lindsay Adler
"The Linked Photographer's Guide to Online Marketing and Social Networking" is a complete resource for photographers looking to improve their business through social media. This book provides a step-by-step process for getting a photographer's business online, and....
Release Date 2010/05 -
The TYPO3 Guidebook: Understand and Use TYPO3 CMS
Learn how to make the most of TYPO3 – the enterprise CMS – to organize information and digital assets, and communicate globally with powerful multi-site and multilingual support. This book will show you how the TYPO3 CMS backend and frontend work from top to bottom. Content management is a core aspe.... -
Expanding CustomerService as a Profit Center
Author Rob Reider
Striving for excellence in customer service is to gain the competitive advantage. It is the keystone for the business to grow and prosper in the right direction so that it builds through repetitive sales to existing customers and referrals to potential customers. If....
Release Date 2012/07 -
The New Social Learning, 2nd Edition
Author Tony Bingham , Marcia Conner
“Social learning is a fundamental shift in how people work leveraging how we have always worked, now with new, more humanizing tools, accelerating individual and collective reach, giving us the resources to create the organization, and the world, we want ....
Release Date 2015/06 -
Working with Odoo 10 - Second Edition
Author Greg Moss
Configure, manage, and customize Odoo to build professional-level business applicationsAbout This BookBuild an Odoo module and integrate it with other platforms through this practical guideThis book is the perfect companion to help you customize your Odoo installat....
Release Date 2017/01 -
Mastering Microsoft Dynamics CRM 2016
Author Deepesh Somani
This comprehensive guide covers all the essential features of Dynamics CRM so you can build effective applicationsAbout This BookHarness the full power of Dynamics CRM 2016 through real-world scenariosCreate efficient client-side applications and customized plugins....
Release Date 2017/11 -
Salesforce CRM Admin Cookbook - Second Edition
Author Paul Goodey
Extend and unleash the power of Salesforce CRM and the advanced features of the Lightning interface to create techniques for user interaction and derive real-world solutions.About This BookImplement advanced user interface techniques to improve the look and feel of....
Release Date 2017/12 -
Author Kirill Konshin
Create, build and deploy universal JavaScript applications using Next.jsKey FeaturesWork with the entire tool-chain for developing universal Javascript applications with Next.js A straightforward guide to implementing server-side rendering Use Next.js to build SEO-....
Release Date 2018/07 -
Microsoft Dynamics AX 2012 Security How-To
Author Ahmed Mohamed Rafik Moustafa
Secure your Dynamics AX 2012 environment with simple practical stepsGet to grips with security concepts for securing your Dynamics AX environment successfullyLearn to Import users from active directoryMaster the way to create Claim UserAssign users to security roles....
Release Date 2012/11 -
How to Make Money with Mobile Media
Author Jamie Turner
Why mobile media is right for your business--and quick, easy, low-cost ways to get started right now!Mobile media is right for your business if you want to attract new customers...drive existing customers to come back more frequently...distribute coupons inexpensive....
Release Date 2010/10 -
Author David Amerland
Optimize Your Sites for Today’s Radically New Semantic SearchBreakthrough “semantic search” techniques are already transforming Google™’s search results. If you want to be found, yesterday’s SEO techniques won’t cut it anymore. Google Semantic Search tells you what....
Release Date 2013/06 -
The CMO’s Periodic Table: A Renegade’s Guide to Marketing
Author Drew Neisser
Imagine how much you would learn if you could converse with 64 of the brightest minds in marketing. Now imagine if those conversations were focused on all the essential elements that go into being a top-notch chief marketing officer and organized into seven logical....
Release Date 2015/11 -
The Truth About What Customers Want
Author Michael R. Solomon
Customers demystified! How you can move them to buy...buy more...and keep on buying! The truth about what customers really want, think, and feel The truth about keeping current customers happy–and loyal The truth about the newest trends and advances in consumer be....
Release Date 2008/10 -
Moving Media Storage Technologies
Author Karl Paulsen
Complex media storage computer systems are employed by broadcasters, digital cinemas, digital signage, and other business and entertainment venues to capture, store and retrieve moving media content on systems that will preserve the original integrity of the content....
Release Date 2012/12 -
Salesforce.com® For Dummies®, 4th Edition
Author Matt Kaufman , Liz Kao , Tom Wong
The ideal introductory reference on salesforce.com—now fully updated throughout!As the global leader in on-demand customer relationship management (CRM), salesforce.com helps companies all over the world manage their sales, marketing, and customer service and suppor....
Release Date 2010/10 -
Author Tony J. Hughes
Unleash a killer combination of old and new sales strategies.How do you break through to impossible-to-reach executive buyers who are intent on blocking out the noise that confronts them every day?Old-school prospecting tactics or new-school techniques alone won’t ....
Release Date 2018/01 -
Author Brian Solis
The ultimate guide to branding and building your business in the era of the Social Web—revised and updated with a Foreword by Ashton KutcherEngage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business—one netw....
Release Date 2011/03 -
Social Business By Design: Transformative Social Media Strategies for the Connected Company
Author Jeff Dachis , Peter Kim , Dion Hinchcliffe
From the Dachis Group—the global leader in social business—comes the groundbreaking book on transformative social business strategies.Social Business By Design is the definitive management book on how to rethink the modern organization in the social media era. Based....
Release Date 2012/05 -
Search Engine Optimization: Your visual blueprint for effective Internet marketing, 3rd Edition
Author Jim Boykin , Kristopher B. Jones
Your visual, step-by-step guide to search engine optimization, from an Internet marketing expertTechniques and best practices for search engine optimization are constantly evolving. This visual guide to SEO is fully updated with information on the latest and most ef....
Release Date 2013/04 -
Built-In Social: Essential Social Marketing Practices for Every Small Business
Author Jeff Korhan
How to redesign your business for social relevance and profitable successMarketing today is driven by the customer. The old mindset was finding customers for your products and services. The new one is collaborating with the customers whose trust you have earned to d....
Release Date 2013/04 -
Marketing For Dummies, 5th Edition
Author Jeanette McMurtry
The classic, bestselling marketing guide, updated for the digital eraMarketing For Dummies, 5th Edition is the ultimate handbook for boosting your business. Whether you're a small mom-and-pop shop, a local nonprofit, or a mid-size business looking to grow, the rig....
Release Date 2017/06