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Search Engine Optimization All-in-One For Dummies, 3rd Edition
Author Bruce Clay
The most comprehensive coverage of search engine optimizationIn Search Engine Optimization All-in-One For Dummies, 3rd Edition, Bruce Clay—whose search engine consultancy predates Google—shares everything you need to know about SEO. In minibooks that cover the enti....
Release Date 2015/09 -
Author Peter Kent
Your fully updated guide to search engine optimizationPacked with tips, tricks, and secrets, SEO For Dummies shows you how to create and maintain a website that ranks at the top of search engines and drives high-volume traffic. Using plain-English explanations and ....
Release Date 2015/10 -
Author Maria Martinez , Lincoln Murphy , Dan Steinman , Nick Mehta
Your business success is now forever linked to the success of your customersCustomer Success is the groundbreaking guide to the exciting new model of customer management. Business relationships are fundamentally changing. In the world B.C. (Before Cloud), companies....
Release Date 2016/02 -
Salesforce Platform App Builder Certification: A Practical Study Guide
Author Rakesh Gupta
New or intermediate developers will want to use this hands-on guide to prepare for the Salesforce Certified Platform App Builder credential, awarded for designing, building, and implementing applications using the declarative customization capabilities of the ....
Release Date 2019/12 -
Author Cedric F. Jacob
Master the art of providing effective IT services to your customers by leveraging ZendeskAbout This BookDeep dive into the functionalities of Zendesk and improve your organization's customer servicesLearn how to expand the capabilities of Zendesk by integrating an....
Release Date 2017/01 -
The Hidden Agenda: A Proven Way to Win Business and Create a Following
Author Kevin Allen
Each of us pitches ideas every day. Regardless of what idea we’re selling—or who we’re selling it to—it all boils down to the act of stirring someone to join you, to agree to follow you. Yet we consistently underestimate how critical it is to recognize the role of t....
Release Date 2012/04 -
One Perfect Pitch: How to Sell Your Idea, Your Product, Your Business--or Yourself
Author Marie Perruchet
What’s YOUR story?In the hypercompetitive world of Silicon Valley, this question has replaced “What’s your pitch?” It’s another way of asking, “Who are you?”The art of the pitch is nothing short of a survival skill. If an entrepreneur can’t convince an investor in ....
Release Date 2016/03 -
Content Marketing: Think Like a Publisher—How to Use Content to Market Online and in Social Media
Author Rebecca Lieb
If you have a website, a blog, or even a Facebook or Twitter presence, you are a publisher. Think like one: build a digital content strategy that embraces words, images and multimedia to systematically enhance consumer engagement and conversion rates. In Content Mar....
Release Date 2011/10 -
Author Clara Shih
Social media is now the dominant online activity and drives more website traffic than online search. The implications for businesses are as profound as the rise of Google 15 years ago. Amidst the demands of running a business, it can be alluring to fully delegate "....
Release Date 2016/04 -
Breakout Strategies for Emerging Markets: Business and Marketing Tactics for Achieving Growth
Author Reshma Shah , Mona Sinha , Jagdish N. Sheth
How big is your emerging market opportunity? Potential annual consumption will hit $30 trillion by 2025, with $10 trillion in India and China alone. Emerging economies are transforming markets worldwide–attracting multinationals, strengthening domestic firms, and l....
Release Date 2016/06 -
Search Engine Optimization: Your visual blueprint™ for effective Internet marketing
Author Kristopher B. Jones
Welcome to the only guidebook series that takes a visual approach to professional-level computer topics. Open the book and you'll discover step-by-step screen shots that demonstrate over 140 key search engine optimization techniques, including analyzing your compet....
Release Date 2008/04 -
Author Tony Lendrum
A practical guide for building and maintaining high performance business relationshipsEvery business sinks or swims on the quality of its relationships and alliances, whether they are between management and staff, departments, subsidiaries, partners, suppliers, or c....
Release Date 2011/10 -
Here's the Pitch: How to Pitch Your Business to Anyone, Get Funded, and Win Clients
Author Martin Soorjoo
Advice for every pitch situation a modern day entrepreneur will encounterWhether you're pitching for funding, the media, or to potential customers and partners, to survive and succeed as an entrepreneur, you have to know how to deliver a high-impact pitch. Here's ....
Release Date 2012/03 -
Social Media Data Mining and Analytics
Author Antonios Chalkiopoulos , P. Oscar Boykin , Gungor Polatkan , Gabor Szabo
Harness the power of social media to predict customer behavior and improve salesSocial media is the biggest source of Big Data. Because of this, 90% of Fortune 500 companies are investing in Big Data initiatives that will help them predict consumer behavior to prod....
Release Date 2018/10 -
Facebook and Twitter For Seniors For Dummies, 2nd Edition
Author Marsha Collier
New to social media? This easy-to-use guide will get you started in no time!Social media is a ton of fun, and this updated guide makes it easy to set up a Facebook or Twitter account to catch up with old friends, communicate with your family, and enjoy your online e....
Release Date 2014/08 -
Lead Like Reagan: Strategies to Motivate, Communicate, and Inspire
Author Dan Quiggle
A first-hand account of Ronald Reagan's leadership style, with personal insight and practical application.Lead Like Reagan is a guide to more effective leadership, inspired by the Great Communicator himself. Drawing upon his time serving Ronald Reagan, author Dan Q....
Release Date 2014/06 -
Author Laura Col
Follow a pioneer's journey from factory floor to CEORoad to Power is the story of how Mary Barra drove herself to the pinnacle of a company that steers the nation's wealth. Beginning as a rare female electrical engineer and daughter of a General Motors die maker,....
Release Date 2015/03 -
Author Russ Henneberry , Ryan Deiss
Does your digital marketing pack a punch?Written with the marketer's best interests in mind, this friendly, down-to-earth guide shows you how to use proven digital marketing strategies and tactics to expand the reach of your brand, increase audience engagement, an....
Release Date 2017/01 -
Leading With Emotional Courage
Author Peter Bregman
The Wall Street Journal bestselling author of 18 Minutes unlocks the secrets of highly successful leaders and pinpoints the missing ingredient that makes all the differenceYou have the opportunity to lead: to show up with confidence, connected to others, and commit....
Release Date 2018/07 -
Blogging For Dummies, 7th Edition
Author Amy Lupold Bair
The bestselling blogging book—updated in a new edition! Ready to make your mark on the online world? Start a blog! Blogging For Dummies provides you with information on blogging basics, the anatomy of a good blog, and the tools required to get started.Plus, you'll....
Release Date 2019/09 -
Author Randy Gage
The leading authority on network marketing shares everything you need to know to lead a successful direct sales team.Defcon 1 Direct Selling is the must-have playbook for anyone leading a direct sales team. It’s Gage’s follow up to the international bestseller....
Release Date 2020/05 -
Introduction to Search Engine Marketing and AdWords: A Guide for Absolute Beginners
Author Todd Kelsey
Use Google's AdWords to create your ads. Each chapter goes beyond the tool itself, discussing helpful resources and important issues to keep in mind. If you are completely new to search engine marketing and AdWords and you want to learn the basics, this guide will....
Release Date 2017/06 -
Author Andrea Fryrear
The leading authority on agile marketing shows how to build marketing operations that can pivot freely and yet remain committed to priorities.As a marketer, are you tired of chasing marketing fads and algorithm rumors that seem to change every couple of months? This....
Release Date 2020/07 -
The New Social Learning, 2nd Edition
Author Tony Bingham , Marcia Conner
“Social learning is a fundamental shift in how people work leveraging how we have always worked, now with new, more humanizing tools, accelerating individual and collective reach, giving us the resources to create the organization, and the world, we want ....
Release Date 2015/06 -
Author Emi Moriuchi
With the introduction of the Internet, consumers are relying heavily on the media for content. The popularity of consumer-generated content (CGC) has captured the consumer (i.e., user) as the producer, which has cause a power shift in the market from the companies ....
Release Date 2016/01 -
Social Media and Civic Engagement
Author John M. Carroll , Scott P. Robertson
Social media platforms are the latest manifestation in a series of sociotechnical innovations designed to enhance civic engagement, political participation, and global activism. While many researchers started out as optimists about the promise of social media for b....
Release Date 2018/05 -
Continual Service Improvement Manager: Careers in IT service management
Author David Whapples
In order to remain competitive in today’s fast-paced business environment, organisations need to ensure that their systems are supporting business needs. The role of the continual service improvement (CSI) manager is to align IT services to evolving business needs b....
Release Date 2015/01 -
Author Greg Moss
Learn how to use Odoo, a resourceful, open source business application platform designed to transform and modernize your businessAbout This BookConfigure, manage, and customize Odoo to fit the needs of your businessLearn about the new Odoo 8 website builder and e-co....
Release Date 2015/08 -
Working with Odoo 11 - Third Edition
Author Greg Moss
Transform and modernize your businesses and upgrade your enterprise management skills with Odoo 11, the most comprehensive management softwareAbout This BookUse project management along with analytics for better reportingBuild an Odoo module and integrate it with o....
Release Date 2018/03