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Teach Yourself VISUALLY Search Engine Optimization (SEO)
Author Rafiq Elmansy
The perfect guide to help visual learners maximize website discoverabilityWhether promoting yourself, your business, or your hobbies and interest, you want your website or blog to appear near the top when your customers search. Search engine optimization, or SEO, is....
Release Date 2013/04 -
Share This Too: More Social Media Solutions for PR Professionals
Author Stephen Waddington , Rob Brown , Chartered Institute of Public Relations
The follow up to Share This: The Social Media Handbook for PR Professionals.Share This is a practical handbook to the changes taking place in the media and was conceived and written by 24 public relations practitioners using many of the social tools and techniques t....
Release Date 2013/10 -
Job Searching with Social Media For Dummies, 2nd Edition
Author Joshua Waldman
Harness social media to land your dream jobFor anyone looking for a first job, exploring a career change, or just setting up for future success, social media sites are proven platforms for facilitating connections, demonstrating passions and interests, and ultimatel....
Release Date 2013/10 -
Social Media Design For Dummies
Author David LaFontaine , Janine Warner
Learn to design professional and effective social media profiles!Whether you're trying to attract a new employer or get new fans to notice your brand, your social media profiles need to distinguish you from the masses. Packed with the secrets behind the hottest Fac....
Release Date 2014/06 -
The Seven Success Factors of Social Business Strategy
Author Brian Solis , Charlene Li
How to align social media with business strategy for real resultsFor years now, businesses have approached social media in an experimental fashion unconnected to real results. There's a reason why the question about ROI is met with such hostility. But it's time fo....
Release Date 2013/06 -
Author Gary Burnison
Lead is a different kind of book. Rather than being the "last word" on leading others, it is meant to be the "first word"—an invitation to the reader to reflect on what the leadership journey means to each and every individual.At its core, Lead will benefit anyone w....
Release Date 2013/07 -
Author Neal Schaffer
Create and maintain a successful social media strategy for your businessToday, a large number of companies still don't have a strategic approach to social media. Others fail to calculate how effective they are at social media, one of the critical components of impl....
Release Date 2013/09 -
The Winchester Guide to Keywords and Concepts for International Students in Art, Media and Design
Author Simon Morley , Annie Makhoul
This welcome new resource for international students in art, design, and media provides clear explanations of the terminology they must master in order to fulfill their academic potential and enrich their professional careers.Offers a much-requested new resource tha....
Release Date 2014/09 -
Wiley Revenue Recognition plus Website
Author Joanne M. Flood
Everything you need to understand and implement the new converged FASB-IASB revenue recognition standardWiley Revenue Recognition provides an overview of the new revenue recognition standard and instructs financial statement preparers step-by-step through the new m....
Release Date 2017/02 -
Author Alison Kramer , Scott Stratten
Easy to digest tips and tools on how not to run a businessExperts are constantly telling us what we need to be doing to improve our businesses. Hundreds of books in the market are filled with advice from these experts. But how can you filter out all of the bad advic....
Release Date 2013/10 -
Author Dayna Rothman
Learn how to get your message heard above the online noiseThe buying process is greatly changed. With the Internet, the buyer is in charge. If your product is going to compete, you need to master 21st century lead generation, and this book shows you how. It's packe....
Release Date 2014/03 -
Advanced Google AdWords, 3rd Edition
Author Brad Geddes
The ultimate guide to Google AdWords is fully updated for its third editionThis is the ultimate guide for those who want to quickly get beyond AdWords basics to learn and apply the advanced techniques and tactics that are used by Fortune 500 companies. The book pro....
Release Date 2014/05 -
Social Media Data Mining and Analytics
Author Antonios Chalkiopoulos , P. Oscar Boykin , Gungor Polatkan , Gabor Szabo
Harness the power of social media to predict customer behavior and improve salesSocial media is the biggest source of Big Data. Because of this, 90% of Fortune 500 companies are investing in Big Data initiatives that will help them predict consumer behavior to prod....
Release Date 2018/10 -
Salesforce.com For Dummies, 5th Edition
Author Matt Kaufman , Liz Kao , Tom Wong
Your fun and easy introduction to Salesforce.com and its latest toolsThe frontrunner in the customer relationship management (CRM) market, Salesforce.com has a rapidly expanding influence over the way companies across the globe interact with their clientele. Salesfo....
Release Date 2014/04 -
Romancing the Brand: How Brands Create Strong, Intimate Relationships with Consumers
Author Tim Halloran
A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tattoos the logo of Turner Classic Movies onto his skin. These consumers aren't just using these brands. They are engaging in a rich, complex, ever-changing relationship, and....
Release Date 2014/01 -
Power Relationships: 26 Irrefutable Laws for Building Extraordinary Relationships
Author Jerold Panas , Andrew Sobel
The Relationship Laws that Drive SuccessThere are powerful but invisible laws that determine whether your relationships —with your clients, colleagues, and friends—will thrive or wither. These relationship laws are ever-present. When you align with them, the results....
Release Date 2014/01 -
The Social Media MBA Guide to ROI: How to Measure and Improve Your Return on Investment
Author Christer Holloman
The first book to explain how you can measure social media ROI across multiple departments, for internal/external social media based activities, as well as for new business models (product/services). This book provides help in establishing a thorough social media pl....
Release Date 2014/06 -
Author Matt Oechsli
Attract and retain affluent customers and clientsMuch has changed since the original The Art of Selling to the Affluent was published. The financial crisis has affected the affluent as well as the less affluent. This book brings you up to date with today's affluent....
Release Date 2014/01 -
Facebook and Twitter For Seniors For Dummies, 2nd Edition
Author Marsha Collier
New to social media? This easy-to-use guide will get you started in no time!Social media is a ton of fun, and this updated guide makes it easy to set up a Facebook or Twitter account to catch up with old friends, communicate with your family, and enjoy your online e....
Release Date 2014/08 -
Service Management and Marketing: Managing the Service Profit Logic, 4th Edition
Author Christian Gronroos
Written by a leading pioneer in the field, the revised and updated fourth edition of this successful text examines service management and management in service competition from the point of view of the service profit logic. It focuses on adopting service logic in t....
Release Date 2016/01 -
Search Engine Optimization All-in-One For Dummies, 3rd Edition
Author Bruce Clay
The most comprehensive coverage of search engine optimizationIn Search Engine Optimization All-in-One For Dummies, 3rd Edition, Bruce Clay—whose search engine consultancy predates Google—shares everything you need to know about SEO. In minibooks that cover the enti....
Release Date 2015/09 -
Social Customer Experience: Engage and Retain Customers through Social Media
Author Joe Cothrel , Dave Evans
Social Customer Experience: Engage and Retain Customers through Social Media builds on the prior works of author Dave Evans. As an update to Evans's earlier book Social Media Marketing, the new Social Customer Experience connects the early cases presented in 2010 w....
Release Date 2014/04 -
Lead Like Reagan: Strategies to Motivate, Communicate, and Inspire
Author Dan Quiggle
A first-hand account of Ronald Reagan's leadership style, with personal insight and practical application.Lead Like Reagan is a guide to more effective leadership, inspired by the Great Communicator himself. Drawing upon his time serving Ronald Reagan, author Dan Q....
Release Date 2014/06 -
The Voice of the Rising Generation
Author Keith Whitaker , Susan E. Massenzio , James E. Hughes Jr.
Avoid "Shirtsleeves to Shirtsleeves" by Finding Your VoiceGrowing up in a family with significant wealth or a family business can often feel like an exercise in silence. What should you ask? Whom should you ask? When? Is it ever right to talk about such things?The ....
Release Date 2014/09 -
Optimization Modeling with Spreadsheets, 3rd Edition
Author Kenneth R. Baker
An accessible introduction to optimization analysis using spreadsheetsUpdated and revised, Optimization Modeling with Spreadsheets, Third Edition emphasizes model building skills in optimization analysis. By emphasizing both spreadsheet modeling and optimization to....
Release Date 2015/07 -
Advertising by Design, 3rd Edition
Author Robin Landa
A real-world introduction to advertising design in today's industryAdvertising by Design is the most comprehensive, up-to-date guide to concept generation and design for advertising. Step-by-step instructions and expert discussion guide you through the fundamental....
Release Date 2016/11 -
Author Laura Col
Follow a pioneer's journey from factory floor to CEORoad to Power is the story of how Mary Barra drove herself to the pinnacle of a company that steers the nation's wealth. Beginning as a rare female electrical engineer and daughter of a General Motors die maker,....
Release Date 2015/03 -
Author Sean V. Bradley
Rank higher in search results with this guide to SEO and content building supremacyGoogle is not only the number one search engine in the world, it is also the number one website in the world. Only 5 percent of site visitors search past the first page of Google, so....
Release Date 2015/01 -
Author Dominique Levin , Omer Artun
Make personalized marketing a reality with this practical guide to predictive analyticsPredictive Marketing is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing more personalized mark....
Release Date 2015/08 -
Author Paul Johnson , Paul D. Sonkin
Learn the overlooked skill that is essential to Wall Street successPitch the Perfect Investment combines investment analysis with persuasion and sales to teach you the "soft skill" so crucial to success in the financial markets. Written by the leading authorities i....
Release Date 2017/09