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Author Michael Gruen , Leslie Poston , Laura Fitton
Twitter can boost your business and marketing efforts, and this guide shows you howTwitter, the simple-to-use microblogging service, offers immense benefits for businesses and organizations. Fire departments, political candidates, and C0EOs have used Twitter to shar....
Release Date 2009/07 -
Author Carlye Adler , Marc Benioff
How did salesforce.com grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he and his team created....
Release Date 2009/10 -
When the Headline Is You: An Insider's Guide to Handling the Media
Author Jeffrey Leeson , Jeff Ansell
Proven strategies for managing all types of media encounters!Award-winning journalist and Fortune 500 consultant Jeff Ansell provides a how-to guide for leaders, executives, and other professionals whose high-visibility requires frequent contact with the media. Draw....
Release Date 2010/10 -
Search Engine Optimization Secrets: Do What You Never Thought Possible with SEO
Author Danny Dover
Tips, tricks, and little-known methods used by professional SEO consultants to rank in some of the most competitive search phrasesSearch engine optimization (SEO) is the process of creating, formatting and promoting web pages in a manner that ensures that they are r....
Release Date 2011/03 -
Twitter® Marketing For Dummies®
Author Kyle Lacy
An introductory guide to effectively using Twitter to grow your business!The field of social media marketing is exciting, cutting-edge, and...open to almost anything! Twitter's style of quick remarks lends itself to a carefree, conversational tone, ripe for passing....
Release Date 2009/11 -
Social Media 101: Tactics and Tips to DevelopYour Business Online
Author Chris Brogan
100 ways to tap into social media for a more profitable businessIn Social Media 101, social media expert and blogger Chris Brogan presents the best practices for growing the value of your social media and social networking marketing efforts. Brogan has spent two yea....
Release Date 2010/02 -
Microsoft® Dynamics CRM 2011 Administration Bible
Author Geoff Ables , Matthew Wittemann
An in-depth, expert guide to Microsoft Dynamics CRM 2011 from Microsoft CRM experts! What better way to learn how to administer Dynamics CRM than from two Microsoft CRM experts? This in-depth Bible is packed with expert guidance on the latest version of Microsoft's....
Release Date 2011/03 -
Twitter® Application Development for Dummies®
Author Dusty Reagan
Get the guide to planning, developing and monetizing apps for Twitter!Twitter is the one of the hottest trends in social networking. With several million users, Twitter's popularity is growing everyday. Twitter will continue to increase user base while third-party ....
Release Date 2010/03 -
Professional Alfresco: Practical Solutions for Enterprise Content Management
Author Kevin Roast , Michael G. Uzquiano , Michael Farman , John Newton , David Caruana
A timely and authoritative guide, written by the Chief Architect and Founder of AlfrescoAlfresco is considered the leading open source solution for Web and Content Management. What makes Alfresco unique is its services, which can be easily extended with web scripts ....
Release Date 2010/05 -
Ruthless: How Enraged Investors Reclaimed Their Investments and Beat Wall Street
Author Phil Trupp
Ruthless is a candid exploration of the criminal subculture of Wall Street, and one of the first books to speak for the victims of the financial meltdown. On February 14, 2008, author Phil Trupp received a call from one of his brokers telling him a large portion of ....
Release Date 2010/09 -
Salesforce.com® For Dummies®, 4th Edition
Author Matt Kaufman , Liz Kao , Tom Wong
The ideal introductory reference on salesforce.com—now fully updated throughout!As the global leader in on-demand customer relationship management (CRM), salesforce.com helps companies all over the world manage their sales, marketing, and customer service and suppor....
Release Date 2010/10 -
Beyond Viral: How to Attract Customers, Promote Your Brand, and Make Money with Online Video
Author Kevin H. Nalty
Promote your product using the most visceral form of social media-online videoLearn how to create cost-effective videos, engage your customers, compel them to measurable behaviors (awareness, intent, and purchase), and sustain your brand online. Beyond Viral gives y....
Release Date 2010/09 -
Author Barry Libert
It's time to join Social Nation and prosper! This book will show you, as an employee, customer or partner, how to use new social technologies, make yourself heard, and produce better products and services. As a leader and manager, you'll find out how to use these ....
Release Date 2010/08 -
And the Clients Went Wild!: How Savvy Professionals Win All the Business They Want
Author Maribeth Kuzmeski
Combine social media with traditional marketing techniques for breakthrough results!While social media is doing much to change the marketing landscape, it doesn't mean you have to take an either/or approach between it and more traditional methods. ...And the Client....
Release Date 2010/09 -
The Dynamics of Conflict: A Guide to Engagement and Intervention, Second Edition
Author Bernard Mayer
Praise for the Second Edition of The Dynamics of Conflict"Mayer once again demonstrates his unique ability to weave theory and practice together with real-world examples—whether about warring nations or a family dispute—to help readers better understand both the fun....
Release Date 2012/03 -
The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change
Author Carlye Adler , Andy Smith , Jennifer Aaker
Proven strategies for harnessing the power of social media to drive social changeMany books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a differ....
Release Date 2010/09 -
Search Engine Optimization: Your visual blueprint™ for effective Internet marketing, 2nd Edition
Author Kristopher B. Jones
A visual approach to the power of SEO marketing from a world-renowned Internet marketing expertSearch engine optimization (SEO) is an ever-growing and powerful form of online marketing that allows business to grow in a faster, more cost-effective way by increasing t....
Release Date 2010/08 -
The Social Media Bible: Tactics, Tools, and Strategies for Business Success, Second Edition
Author Lon Safko
The bestselling bible for social media is now completely revised and updated!The Social Media Bible, Second Edition (www.TSMB2.com) is the most comprehensive resource that transforms the way corporate, small business, and non-profit companies use social media to rea....
Release Date 2010/09 -
Facebook® & Twitter® For Seniors For Dummies®
Author Marsha Collier
A fun and easy social media guide for the over-55 setPeople over 55 were the fastest-growing user group on Facebook in the first half of 2009, and they're flocking to Twitter at a faster rate than their under-20 grandchildren. From basic information about establish....
Release Date 2010/09 -
Socialnomics: How Social Media Transforms the Way We Live and Do Business, Revised and Updated
Author Erik Qualman
Praise for Socialnomics"It's obvious that Erik Qualman's passion is social media."—Dan Heath, New York Times bestselling coauthor of Made to Stick and Switch"People are hot for social media . . . Erik Qualman says it's about listening first, then selling."—Forbes....
Release Date 2010/11 -
Author Brad Geddes
This is the ultimate guide for those who want to move beyond AdWords basics to learn and apply the advanced techniques and tactics that Google's expert consultant teaches to Fortune 500 companies in his seminars. Advanced Google AdWords will provide deep insight in....
Release Date 2010/04 -
Author Joe Teixeira
Get the most out of Google's trifecta of tools and optimize your Web presence!Savvy marketers are always searching for new ways to attract and keep online customers. Google's array of online tools plus the techniques and tips in this expert guide help you unlock t....
Release Date 2010/09 -
Everywhere: Comprehensive Digital Business Strategy for the Social Media Era
Author Larry Weber
Put digital business strategy at the center of your businessWelcome to the social media age. Although its impact was first felt in the marketing department, the social web is spreading across all business functions, impacting the way they communicate, operate, organ....
Release Date 2011/03 -
Computational Dynamics, 3rd Edition
Author Ahmed A. Shabana
Computational Dynamics, 3rd edition, thoroughly revised and updated, provides logical coverage of both theory and numerical computation techniques for practical applications.The author introduces students to this advanced topic covering the concepts, definitions and....
Release Date 2010/03 -
We: How to Increase Performance and Profits Through Full Engagement
Author Kevin Kruse , Rudy Karsan
Achieve a fully engaged workforceWhat if every single employee-every single one-worked in their dream job, utilized their best talents, worked with an inspirational leader and was fully engaged in their role?For companies, this scenario leads to breakthroughs in pro....
Release Date 2011/01 -
Twitter® For Dummies®, 2nd Edition
Author Leslie Poston , Michael E. Gruen , Laura Fitton
A fully updated guide to the how and why of using TwitterThe fastest-growing social network utility sports new features, and they're all covered in this how-to guide from a leading Twitter marketing consultant. Nearly 20 million people are tweeting on Twitter, and ....
Release Date 2010/08 -
ROI of Social Media: How to Improve the Return on Your Social Marketing Investment
Author Jerry Dimos , Steven Groves , Guy Powell
How to Improve the Return on Your Social Marketing InvestmentThis book more than adequately covers this increasingly important topic, as social media begins to take its rightful place on the center stage of not just marketing but a number of business disciplines. RO....
Release Date 2011/03 -
Content Production Technologies
Author Harou Hiki , Fumio Hasegawa
We are currently in a digital content era. With the increase in circulation of multimedia content globally via the internet it has lead to the need for reuse of content stored in archives; the utilisation of newly stored materials; partially finished broadcasting p....
Release Date 2004/08 -
Social Media for Trainers: Techniques for Enhancing and Extending Learning
Author Jane Bozarth
A how-to resource for incorporating social media into trainingWhether you work in a traditional or virtual classroom, social media can broaden your reach and increase the impact of training. In Social Media for Trainers, e-learning and new media expert Jane Bozarth ....
Release Date 2010/09 -
Author Edwin D. Fuller
"You can't lead with your feet on the desk . . . or your brain on hold. Ed Fuller brings experience, intelligence, and heart to this inspiring guide to building relationships and the good things that follow when you do. The message is delivered in an engaging style....
Release Date 2011/03