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Pinterest™ for Business: How to Pin Your company to the Top of the Hottest social Media Network
Author Edward Swiderski , Jess Loren
The complete guide to profiting from Pinterest!Pinterest is today’s hottest new social media platform–and it’s perfect for businesses with small marketing budgets. Capitalize on Pinterest today, and you’ll build a devoted fan base that keeps you “pinned at the top”…....
Release Date 2012/08 -
Author Susan F. Emerick , Chris Boudreaux
Brands that thrive and profit from employee and customer empowerment generate significantly greater awareness and revenues, while also decreasing the costs of marketing, selling, and customer service. However, employees must engage in public, real-time conversations....
Release Date 2013/08 -
Twitter 101: Everything You Need to Know about Twitter Marketing
Author Lauren Dugan
Use Twitter to turbocharge your brand and business, engage users, connect with your industry, capture indispensable customer/prospect data, and build word-of-mouth that translates directly into sales! Twitter 101 is the perfect quick Twitter primer for every entrepr....
Release Date 2012/07 -
In-House SEO: Taming the Challenges to Win in Search
Author Melanie Mitchell
Take charge of SEO in your organization: do what it takes to get outstanding search results that translate into improved business performance! World-renowned search strategist Melanie Mitchell covers everything you need to know to build a rock-solid foundation for s....
Release Date 2012/08 -
Author Andrea Weckerle
Re-civilize Life Online!PROVEN Conflict Management and Prevention for Social Media and the WebEver seem like the Web is just one big screaming match? Ever feel like you’re refereeing a worldwide tantrum on YOUR social media sites, blogs, and online forums? That’s no....
Release Date 2013/02 -
Author Ann Marie Van den Hurk
Plan, Prepare, React, and Get Ahead Of Any Crisis—In Real Time!Your business or organization will face a crisis. That’s a fact. Here’s another: Thanks to social media, crises happen more often and accelerate out of control faster—much faster.So…what’s your crisis co....
Release Date 2013/09 -
Web Words That Work: Writing Online Copy That Sells
Author Michael Miller
Write great search-optimized, customer-optimized web copy!(No experience? No problem!)Need to put together a website? Or post to your company’s Facebook page? Or write a great Google AdWords ad? You know it’s important. Your image is at stake. Maybe a lot ofmoney, t....
Release Date 2012/12 -
Pitch Perfect: The Art of Promoting Your App on the Web
Author Erica Sadun , Steve Sande
The Must-Have Promotion Guide for Every App and Hardware Developer! Developing your product took lots of hard work over months, nights, and weekends filled with blood, sweat, and tears. Don’t abandon it now. Shower your app with the quality promotion it deserves! E....
Release Date 2013/04 -
Influence Marketing: How to Create, Manage, and Measure Brand Influencers in Social Media Marketing
Author Sam Fiorella , Danny Brown
Identify and Manage the Influence Paths That Convert Brand Awareness to Customer Acquisition!Today, you face a brutally tough, maddeningly elusive new competitor: the “wisdom of crowds.” Social media gives consumers 24x7 access to the attitudes and recommendations o....
Release Date 2013/04 -
SEO Made Easy: Everything You Need to Know About SEO and Nothing More
Author Evan Bailyn
Today’s SEO Secrets in Plain English: What to Know, What to Do, How to Win! This book is a revised and updated version of the acclaimed Outsmarting Google: SEO Secrets to Winning New Business by Evan Bailyn How do people find you? They search. Simple, right? So, wh....
Release Date 2013/12 -
Home Automation Made Easy: Do It Yourself Know How Using UPB, INSTEON, X10, and Z-Wave
Author Dennis C. Brewer
Absolutely no experience needed!Make your home smarter, safer, and more fun—and save money, too! Home automation is finally practical, useful, and easy! Now, you can control your home exactly the way you want to, without paying monthly fees. This book shows how to d....
Release Date 2013/11 -
Author David Amerland
Optimize Your Sites for Today’s Radically New Semantic SearchBreakthrough “semantic search” techniques are already transforming Google™’s search results. If you want to be found, yesterday’s SEO techniques won’t cut it anymore. Google Semantic Search tells you what....
Release Date 2013/06 -
Standing Out with SEO: Expert Advice from Melanie Mitchell (Collection), 2/e
Author Melanie Mitchell
A brand new collection of practical, up-to-the-minute SEO advice from one of the world’s leading experts, now in a convenient e-format, at a great price!4 authoritative books teach you everything you need to know to drive maximum value from search engine optimizatio....
Release Date 2013/04 -
Author Stanley E. Fawcett , CSCMP , Amydee M. Fawcett
This is the most authoritative and complete guide to planning, implementing, measuring, and optimizing world-class supply chain order fulfillment and customer service processes. Straight from the Council of Supply Chain Management Professionals (CSCMP), it brings to....
Release Date 2014/01 -
Author Michael Brito
Content is still king–and if you’re a brand marketer, you need to start thinking like a media company, too. Your Brand, The Next Media Company brings together the strategic insights, operational frameworks, and practical approaches for transforming your brand into a....
Release Date 2013/10 -
What Makes a Great Training Organization?: A Handbook of Best Practices
Author Russ Hall , Ken Taylor , Doug Harward
All learning leaders want their organizations to be perceived as great, but what makes a “great” training organization? How does a training organization achieve greatness, particularly from the perspective of the corporation, the learners, and any customers, client....
Release Date 2014/03 -
Salesforce.com Secrets of Success: Best Practices for Growth and Profitability, Second Edition
Author David Taber
New Tools and Best Practices for Driving More Sales and Profits with Salesforce.comFrom Chatter to the Service Cloud, Salesforce.com now offers unprecedented opportunities to supercharge business performance. But most SFDC customers won't achieve that potential. Sa....
Release Date 2013/11 -
Development with the Force.com Platform: Building Business Applications in the Cloud, Third Edition
Author Jason Ouellette
Master Force.com, Today’s Fastest, Most Flexible Cloud Development PlatformWith Salesforce.com’s Force.com platform, you can build and deploy powerful cloud-based enterprise applications faster than ever before. Now, Jason Ouellette gives you all the practical, tech....
Release Date 2013/12 -
Microsoft Dynamics CRM 2013 Unleashed
Author Marc Wolenik
Microsoft® Dynamics CRM 2013 Unleashed presents start-to-finish guidance for planning, customizing, deploying, integrating, managing, and securing both cloud and on-premise based versions of Dynamics CRM.Leading Dynamics implementer Marc Wolenik fully covers Microso....
Release Date 2014/04 -
How to Have the Best Employees (Collection)
Author David Russo , Douglas A. Klein , David Sirota
The Enthusiastic Employee is an action-oriented book that helps companies obtain more from workers. The basic premise is that under the right kind of leadership, the more one side wins in a collaborative relationship, the more¿the other side wins too. The book is he....
Release Date 2013/08 -
Does Your Content Work?: Why Evaluate Your Content—and How to Start
Author Colleen Jones
You know that web content is the text, images, audio, and video in your website or web application—but how do you ensure that your content is truly effective? Does Your Content Work addresses this key question, illustrating the importance of applying content evaluat....
Release Date 2014/02 -
Author Reshma Shah , Jamie Turner
Set up, launch, and run your winning social/mobile media campaign! This guide is packed with actionable tools, techniques, and tips you can really use – all fully revamped for today's newest platforms and opportunities. Authors Jamie Turner and Reshma Shah have uns....
Release Date 2014/08 -
Social Media Analytics: Techniques and Insights for Extracting Business Value Out of Social Media
Author Avinash Kohirkar , Matthew Ganis
Transform Raw Social Media Data into Real Competitive AdvantageThere’s real competitive advantage buried in today’s deluge of social media data. If you know how to analyze it, you can increase your relevance to customers, establishing yourself as a trusted supplier ....
Release Date 2015/12 -
Inside Microsoft Dynamics AX 2012 R3
Author The Microsoft Dynamics AX Team
Fully updated for Microsoft Dynamics AX 2012 R3!Dig into the architecture and internals of Microsoft Dynamics AX 2012 R3 - with firsthand insights from the team that designed and developed it. Deepen your knowledge of the underlying frameworks, components, and tools....
Release Date 2014/08 -
Author Barton Goldenberg
This is the Rough Cut version of the printed book.Make Social CRM work! This book presents the first proven framework and step-by-step methodology for driving maximum value from Social CRM throughout sales, marketing, customer service, and beyond.Barton Goldenberg,t....
Release Date 2015/03 -
Author Gerald E. Smith
&>will control your brand relationship, there’s only way to win: help them do it. The Opt-Out Effect shows you how.Marketing thought leader Gerald Smith brings together new research data, powerful strategies, and indispensable tools for implementing customer....
Release Date 2015/12 -
Author Clara Shih
Social media is now the dominant online activity and drives more website traffic than online search. The implications for businesses are as profound as the rise of Google 15 years ago. Amidst the demands of running a business, it can be alluring to fully delegate "....
Release Date 2016/04 -
Author Michael Miller
Learn Facebook, Twitter, Instagram, LinkedIn, Pinterest, Skype, and More!My Social Media for Seniors helps you learn what social media is all about, and how to use it to connect with friends, families, and more. The full-color book provides a general overview of wh....
Release Date 2015/11 -
Breakout Strategies for Emerging Markets: Business and Marketing Tactics for Achieving Growth
Author Reshma Shah , Mona Sinha , Jagdish N. Sheth
How big is your emerging market opportunity? Potential annual consumption will hit $30 trillion by 2025, with $10 trillion in India and China alone. Emerging economies are transforming markets worldwide–attracting multinationals, strengthening domestic firms, and l....
Release Date 2016/06 -
The CMO’s Periodic Table: A Renegade’s Guide to Marketing
Author Drew Neisser
Imagine how much you would learn if you could converse with 64 of the brightest minds in marketing. Now imagine if those conversations were focused on all the essential elements that go into being a top-notch chief marketing officer and organized into seven logical....
Release Date 2015/11