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Author David Meerman Scott
The most updated edition yet of the benchmark guide to marketing and PR, with the latest social media, marketing, and sales trends, tools, and real-world examples of successThis is the fifth edition of the pioneering guide to the future of marketing. The New Rules ....
Release Date 2015/10 -
Salesforce Marketing Cloud For Dummies
Author Mark Pollard , Chester Bullock
Salesforce Marketing Cloud: Take your digital marketing on a journey!Everything seems to be moving to the cloud these days—and digital marketing is no exception! Salesforce Marketing Cloud For Dummies guides you through the use of Salesforce's exciting suite of cl....
Release Date 2017/10 -
Author Mark R. Lyberger , Matthew D. Shank
Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It is the only introductory textbook to adopt a strategic approach,....
Release Date 2014/10 -
Harvard Business Review on Increasing Customer Loyalty
Author Harvard Business Review
How do you keep your customers coming back-and get them to bring others?If you need the best practices and ideas for making your customers loyal and profitable--but don't have time to find them--this book is for you. Here are nine inspiring and useful perspectives,....
Release Date 2011/04 -
A Complaint Is a Gift, 2nd Edition
Author Claus Møller , Janelle Barlow
The first edition of A Complaint Is a Gift introduced the revolutionary notion that customer complaints are not annoyances to be dodged, denied, or buried but are instead valuable pieces of feedback – in fact, they’re your best bargain in market research....
Release Date 2008/08 -
Author Stella Minahan
The book highlights research undertaken by marketers, social researchers and anthropologists who have an interest in this field. Anti consumption is of relevance to practitioners and academics as it is important to understand consumer trends and values. The book ha....
Release Date 2011/09 -
Author Eddie Yoon
Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they’re obsessed about a specific brand, product, or category. They pursue their passions with fervor, and they’re extremely knowledgeable abou....
Release Date 2016/11 -
How Customers View Self-service Technologies
Author Joel E. Collier , Sheryl E. Kimes
Consumers are not running away from self-service options — just poorly implemented ones. Managers often underestimate customer’s need for employee interaction during a self-service experience, as well as customer desires for convenience and for transact....
Release Date 2015/10 -
Author Michael Miller
Using Google Advanced Search is the one book you shouldn’t be without if you regularly search the Web. And who doesn’t search the Web with Google or one of its competitors at least once a day? And if you’re a scholar, researcher or teacher, learning how to comb mill....
Release Date 2011/11 -
The Social Executive: How to Master Social Media and Why its Good for Business
Author Dionne Kasian-Lew
Social media is not about social media. It's about leadership and connections.Billions of conversations are taking place in social networks every day. But for busy executives and business owners, time constraints make it hard to dedicate time to demystifying these ....
Release Date 2014/08 -
Think Before You Engage: 100 Questions to Ask Before Starting a Social Media Marketing Campaign
Author Dave Peck
Be sure you've addressed the most important questions before using social media to market your company or brand!From small business owners to job seekers, social media marketing campaigns are being started every day. However, without the proper prep work, campaigns....
Release Date 2011/09 -
Search Engine Optimization For Dummies, 5th Edition
Author Peter Kent
Increase your online ranking with this beginner guide to SEO!Search engine optimization (SEO) is an integral part of getting a site to rank high in the various search engines in order to attract potential customers. With this new edition of a bestseller, you?ll lear....
Release Date 2012/07 -
Author Lori Calcott , Bart Weller
There is one simple way to exponentially increase the amount of traffic coming to your website and the number of people aware of your product or service: through the use of Google AdWords and related marketing technologies. The Definitive Guide to Google AdWords wil....
Release Date 2012/05 -
Author Richard Reisman
Businesses recognize the need to become more customer focused, but struggle to see how. At the same time, our logic and business models for selling digital content and services are broken. Digital relationships enable services at low cost, but we still focus on di....
Release Date 2016/09 -
Catering and Convention Service Survival Guide in Hotels and Casinos
Author Patti J. Shock , Lisa Lynn Backus
The role of the catering and convention service manager (CCSM) is diverse and must juggle event components. This book imparts authors’ in-depth knowledge of what a CCSM does, what emotional and technical skills are required, how to relate to planners, and exe....
Release Date 2017/05 -
The Essential Social Media Marketing Handbook
Author Gail Z. Martin
It’s time to take the fear and frustration out of social media. In today’s crowded marketplace, it’s harder than ever to rise above the noise and clutter. For millions of businesses, a savvy approach to social media is the secret to creating sustainable engagement ....
Release Date 2017/05 -
Mastering Social Media Mining with Python
Author Marco Bonzanini
Acquire and analyze data from all corners of the social web with PythonAbout This BookMake sense of highly unstructured social media data with the help of the insightful use cases provided in this guideUse this easy-to-follow, step-by-step guide to apply analytics ....
Release Date 2016/07 -
Building Expert Business Solutions with Zoho CRM
Create world-class Zoho CRM solutions tailored to be a game changer for your business and transform the way you collect, manage, and use customer dataKey FeaturesUnlock the full potential of advanced Zoho CRM features to supercharge your business solutionsCustomize your Zoho CRM solutions to achieve.... -
Finding the Right Role for Social Media in Innovation
Author Deborah L. Roberts , Frank T. Piller
Social media success stories have highlighted the impact social media can have on companies’ fortunes. Yet the authors argue that there is a significant opportunity that isn’t being realized: utilizing social media to support innovation and new product ....
Release Date 2016/04 -
Legendary Service: The Key is to Care
Author Kathy Cuff , Victoria Halsey , Ken Blanchard
Take Care of Your Customers--or Someone Else Will! Legendary Service Great customer service is a concept organizations love to be known for. Yet most people consider the service they receive to be average, at best. Successful companies make the connection between ....
Release Date 2014/03 -
Search Engine Optimization: Your visual blueprint™ for effective Internet marketing, 2nd Edition
Author Kristopher B. Jones
A visual approach to the power of SEO marketing from a world-renowned Internet marketing expertSearch engine optimization (SEO) is an ever-growing and powerful form of online marketing that allows business to grow in a faster, more cost-effective way by increasing t....
Release Date 2010/08 -
Twitter® For Dummies®, 2nd Edition
Author Leslie Poston , Michael E. Gruen , Laura Fitton
A fully updated guide to the how and why of using TwitterThe fastest-growing social network utility sports new features, and they're all covered in this how-to guide from a leading Twitter marketing consultant. Nearly 20 million people are tweeting on Twitter, and ....
Release Date 2010/08 -
Social Media Marketing For Dummies, 2nd Edition
Author Stephanie Diamond , Shiv Singh
Get the last word on the most up-to-date social media marketing techniquesIf you're not tweeting, Facebooking, or blogging by now, your business is getting left behind. Social media marketing is a highly effective way to engage with your customers. It's an easy, i....
Release Date 2012/04 -
The Voice of the Rising Generation
Author Keith Whitaker , Susan E. Massenzio , James E. Hughes Jr.
Avoid "Shirtsleeves to Shirtsleeves" by Finding Your VoiceGrowing up in a family with significant wealth or a family business can often feel like an exercise in silence. What should you ask? Whom should you ask? When? Is it ever right to talk about such things?The ....
Release Date 2014/09 -
Author Brian Halligan , Anthony Kennada
Lessons from HubSpot, Salesforce, Gainsight and Other Iconic Brands"The Uber of this""The Salesforce of that""It's like Instagram, but for…"There is no such thing as an original idea anymore – right? Actually, it turns out that the world’s most innovative companie....
Release Date 2019/10 -
Social Network Analysis for Startups
Author Alexander Kouznetsov , Maksim Tsvetovat
Does your startup rely on social network analysis? This concise guide provides a statistical framework to help you identify social processes hidden among the tons of data now available.Social network analysis (SNA) is a discipline that predates Facebook and Twitter ....
Release Date 2011/09 -
Author Matthew A. Russell
Popular social networks such as Facebook and Twitter generate a tremendous amount of valuable data on topics and use patterns. Who's talking to whom? What are they talking about? How often are they talking? This concise and practical book shows you how to answer th....
Release Date 2011/02 -
Author Michael Edesess
No professional investing advice is good advice. This hard-hitting book proves it with indisputable facts drawn from scientific research and the author's own thirty-five years of experience in the investment industry. Michael Edesess exposes “The Big Investmen....
Release Date 2007/01