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Author Pamela Block , Ron Southwell , Tom Nicholls , William Houseley
Managing in the Media has been devised for a broad audience. It is based upon the perceived need for a text that amalgamates cultural theories, film and television analysis, management theories and media production practice into one volume. There are many book....
Release Date 2013/04 -
Media Law for Producers, 4th Edition
Author Philip Miller
Media Law for Producers is a comprehensive handbook that explains, in lay terms, the myriad legal issues that the producer will face on a regular basis - contracts, permits, defamation, patents, releases and insurance, libel, royalties and residuals, as well a....
Release Date 2013/02 -
Author Barry Libert
It's time to join Social Nation and prosper! This book will show you, as an employee, customer or partner, how to use new social technologies, make yourself heard, and produce better products and services. As a leader and manager, you'll find out how to use these ....
Release Date 2010/08 -
Romancing the Brand: How Brands Create Strong, Intimate Relationships with Consumers
Author Tim Halloran
A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tattoos the logo of Turner Classic Movies onto his skin. These consumers aren't just using these brands. They are engaging in a rich, complex, ever-changing relationship, and....
Release Date 2014/01 -
Social Customer Experience: Engage and Retain Customers through Social Media
Author Joe Cothrel , Dave Evans
Social Customer Experience: Engage and Retain Customers through Social Media builds on the prior works of author Dave Evans. As an update to Evans's earlier book Social Media Marketing, the new Social Customer Experience connects the early cases presented in 2010 w....
Release Date 2014/04 -
Author Jonathan Whistman
The step-by-step guide to a winning sales teamThe Sales Boss reveals the secrets to great sales management, and provides direct examples of how you can start being that manager today. The not-so-secret "secret" is that a winning sales team is made up of high perfor....
Release Date 2016/07 -
Author Frank Slootman
The secret to leading growth is your mindsetSnowflake CEO Frank Slootman is one of the tech world's most accomplished executives in enterprise growth, having led Snowflake to the largest software IPO ever after leading ServiceNow and Data Domain to exponential growth and the public market before th....
Release Date 2022/01 -
Recording and Producing Audio for Media
Author Stanley R. Alten
Written by highly respected author Stan Alten, RECORDING AND PRODUCING AUDIO FOR MEDIA introduces readers to the basic techniques and principles necessary for audio production in today's media. Comprehensive, accurate, and up-to-date, the text covers informational,....
Release Date 2011/10 -
Author Sandra Duran Wilson , Darlene Olivia McElroy
Recycle, Reuse, Reinvent!With Mixed Media Revolution, you'll learn how to leverage your art and take your paintings and transfers to the next level!Leftovers, little bits and scraps, pieces of art that didn't turn out quite right...we all have them. And it hurts t....
Release Date 2012/12 -
Author James F. Grebey
Selling a business is a critical event that may occur only once in a lifetime. This is an event when you can’t afford to make a mistake. Small business owners need basic guidance from someone who doesn’t have a stake in the sale of their business. Moving On: Gettin....
Release Date 2018/07 -
Author Marcia Conner , Tony Bingham
Most business books on social media have focused on using it as a marketing tool. Many employers see it as simply a workplace distraction. But social media has the potential to revolutionize workplace learning. People have always learned best from one another -....
Release Date 2010/09 -
Designing Service Processes to Unlock Value
Author Joy M. Field
The service process design landscape is changing, with a much broader range of design options now available. Opportunities for new service design configurations are being supported, to a large extent, by technology-enabled innovations; many tasks previously performe....
Release Date 2012/11 -
Learning MS Dynamics AX 2012 Programming
Author Erlend Dalen , Mohammed Rasheed
Develop and customize your very own Microsoft Dynamics AX solution quickly and efficientlyIn DetailThis tutorial has been carefully structured to guide you through the basic features of AX development and get you started as quickly as possible. With this book, you w....
Release Date 2014/12 -
This is Social Media: Tweet, blog, link and post your way to business success
Author Guy Clapperton
Anyone in business can use social media to increase brand awareness, customer loyalty and sales. This is Social Media shows you how.You might already be social networking on Facebook, or even microblogging on Twitter. One thing's for sure though; you're too busy t....
Release Date 2009/12 -
Best Practices: Motivating Employees
Author Barry Silverstein
In today's high-pressure workplace, motivating all employees to consistently contribute their best can mean the difference between success and failure. Motivating Employees, a comprehensive and essential resource for any manager on the run, shows you how.Learn to:....
Release Date 2009/10 -
The Opening Playbook: A Professional’s Guide to Building Relationships that Grow Revenue
Author Andrew Dietz
YOUR GAME PLAN FOR WINNING BUSINESS RELATIONSHIPSJust like a football game, client building requires a solid strategy executed by a series of well-designed plays. While the ultimate objective of a sports team is to put points on the board, the plays are designed to ....
Release Date 2014/05 -
The Social Trade Show: Leveraging Social Media and Virtual Events to Connect With Your Customers
Author Traci Browne
Today's new social and virtual platforms and technologies can help you transform the way you market through tradeshows, exhibits, and events - helping you supercharge performance on every metric that matters to you. The Social Tradeshow is the first practical guide....
Release Date 2012/06 -
Author Clara Shih
“People in all demographics and regions of the world are more connected than ever before to the products, issues, places, and individuals in their lives. This book recognizes that we’ve come to a place where people can represent their real identity--both personal an....
Release Date 2009/03 -
Author Shane Birley , Susannah Gardner
Because the blogosphere is pretty crowded, it’s a good idea to find out a bit about the anatomy of a blog, what makes a good one, and what it takes to keep one going before you dive right in and start sharing with the world. Blogging For Dummies, 2nd Edition gives y....
Release Date 2008/01 -
When the Headline Is You: An Insider's Guide to Handling the Media
Author Jeffrey Leeson , Jeff Ansell
Proven strategies for managing all types of media encounters!Award-winning journalist and Fortune 500 consultant Jeff Ansell provides a how-to guide for leaders, executives, and other professionals whose high-visibility requires frequent contact with the media. Draw....
Release Date 2010/10 -
Search Engine Optimization Secrets: Do What You Never Thought Possible with SEO
Author Danny Dover
Tips, tricks, and little-known methods used by professional SEO consultants to rank in some of the most competitive search phrasesSearch engine optimization (SEO) is the process of creating, formatting and promoting web pages in a manner that ensures that they are r....
Release Date 2011/03 -
The Customer Service Survival Kit
Author Carol Roth , Richard S. Gallagher
The worst customer situations demand more of front-line employees than good intentions and the right attitude. These kinds of issues can send seasoned service professionals into red alert, and require the communication skills of a crisis counselor. The Customer Serv....
Release Date 2013/03 -
Twitter for Good: Change the World One Tweet at a Time
Author CLAIRE DÍAZ-ORTIZ
The official word from Twitter on how to harness the power of the platform for any cause.As recent events in Japan, the Middle East, and Haiti have shown, Twitter offers a unique platform to connect individuals and influence change in ways that were unthinkable only....
Release Date 2011/08 -
Website Optimization: An Hour a Day
Author Rich Page
Captivate your website visitors, supercharge your conversion rates and beat your online competition!This hands-on resource steps you through the tools, best practices, test ideas and strategies needed to effectively optimize and improve any kind of website and gener....
Release Date 2012/05 -
Author Ian H. Gordon
Praise for MANAGING THE NEW CUSTOMER RELATIONSHIP"Gordon delivers an impressive synthesis of the newest methods for engaging customers in relationships that last. No organization today can succeed without the mastery of customer relationship management strategy fund....
Release Date 2013/04 -
Behavioral Marketing: Delivering Personalized Experiences At Scale
Author Bill Nussey , Dave Walters
Grow revenue by leveraging behavioral marketing during your next campaignBehavioral Marketing guides you in using relatively new marketing tactics to grow revenue and create process efficiencies. An incredibly valuable text, this book defines the key principles of ....
Release Date 2015/08 -
Mastering Microsoft Dynamics 365 Implementations
Confidently shepherd your organization’s implementation of Microsoft Dynamics 365 to a successful conclusion In Mastering Microsoft Dynamics 365 Implementations, accomplished executive, project manager, and author Eric Newell delivers a holistic, step-by-step reference to im.... -
Direct Selling For Dummies, 2nd Edition
Author Belinda Ellsworth
Get ready to sell like you’ve never sold before!Ever wonder if your next job didn’t have to feel so much like a…well, job? Then you might be ready for direct selling, where you remove the middleman and sell products directly to consumers!In Direct Selling For Dummies, you’ll tap into your entreprene....
Release Date 2022/08 -
Author Bill Stinnett
Actionable advice for sales professionals and business owners for growing sales in today’s increasingly virtual marketplaceRapid changes in where and how people live, work, and do business in recent years, have triggered major shifts in how customers shop for and buy virtually everything! Sales and ....
Release Date 2022/10 -
Brilliant Selling, 3rd Edition
Author Tom Bird , Jeremy Cassell
Jeremy Cassell has worked as a freelance trainer for 12 years. Before that he was National Training Manager for L’Oreal and National Sales Training Manager for Walker’s, part of Pepsi. Before entering the business world, he gained experience in teaching English and history. He has worked as a TEFL t....
Release Date 2021/12