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Marketing, Rhetoric and Control
Author Christopher Miles
Marketing, Rhetoric and Control investigates the tensions that surround the place of persuasion (and, more broadly, control) in marketing. Persuasion has variously been seen as an embarrassment to the discipline, a target for anti-marketing sentiment, the source of....
Release Date 2018/04 -
Producing New and Digital Media
Author Thomas Kenny , James Cohen
Producing New and Digital Media is your guide to understanding new media, diving deep into topics such as cultural and social impacts of the web, the importance of digital literacy, and creating in an online environment. It features an introductory, hands-on approac....
Release Date 2015/08 -
Author Ayat Shukairy , Khalid Saleh
How do you turn website visitors into customers?Conversion Optimization offers practical advice on how to persuade visitors to make a buying decision -- without driving them away through data overload or tedious navigation. You'll learn how to use marketing princip....
Release Date 2010/11 -
Author Phil Wicklund
Practical Sitecore 8 Configuration and Strategy: A User Guide for Sitecore's Content and Marketing Capabilities offers a comprehensive overview of Sitecore’s web content management solutions, and provides step-by-step guidance for configuring Sitecore’s person....
Release Date 2015/12 -
Author Paul-André Lambert , Remi Gicquel
There is no such thing as an easy sale. However, selling to an existing customer—whether by refreshing an old product or introducing a new and different product—is often easier, faster, and returns higher margins. Centering your organization’s sales strategy on you....
Release Date 2019/08 -
The SEO Battlefield, 1st Edition
Author Anne Ahola Ward
Welcome to the battlefield. Every day, companies ranging from startups to enterprises fight to achieve high search rankings, knowing that previous success can quickly vanish. With this practical guide, you’ll learn how to put search engine optimization (SEO) method....
Release Date 2017/03 -
Author Michelle Helin , Linda Goodman
The emotional-trigger research you conducted revealed critical, sophisticated and powerful insights that provided a valuable roadmap to the successful turnaround of our company.”—Pamela Forbes Lieberman, former CEO, True Value Company“The research you conducted for ....
Release Date 2009/01 -
Author Steve Baron
This text is designed for use in a course in an applied international corporate finance for managers and executives. Instead of the encyclopedic approach, the text focuses on the two main issues of interest to managers who deal with overseas operations. The fir....
Release Date 2013/12 -
Author Paul Born
Community shapes our identity, quenches our thirst for belonging, and bolsters our physical, mental, emotional, and economic health. But in the chaos of modern life, community ties have become unraveled, leaving many feeling afraid or alone in the crowd, grasping at....
Release Date 2014/03 -
Mastering Application Development with Force.com
Author Kevin J. Poorman
Design and develop state-of-the-art applications using Force.com's powerful development platformAbout This BookFlaunt your skillsets by developing complex applications that include demanding concepts such as triggers, Visualforce controllers, batch jobs, and Light....
Release Date 2016/01 -
Odoo 11 Development Essentials - Third Edition
Author Daniel Reis
Fast track your development skills to build resourceful, open-source business applications with Odoo 11About This BookDiscover the latest technical capabilities in Odoo 11 while you build your own appProgram business logic and manipulate data to implement specific ....
Release Date 2018/03 -
Administrating Microsoft Dynamics 365 Business Central Online
Author Andrey Baludin
A hands-on guide to learning Dynamics 365 Business Central Admin Center to manage SaaS environments and set up cloud migration from an on-premise environmentKey FeaturesManage and create Business Central environments of different types and plan your apps for future releasesSet up the telemetry on a ....
Release Date 2022/07 -
Salesforce CRM: The Definitive Admin Handbook
Author Paul Goodey
A comprehensive, power-packed guide for all Salesforce Administrators covering everything from setup and configuration, to the customization of Salesforce CRMGet to grips with tips, tricks, best-practice administration principles, and critical design considerations ....
Release Date 2011/10 -
Author Liz Kao , Tom Wong
Ready to start solving business challenges with CRM (Customer Relationship Management) software? Interested in the latest enhancements and updates to Salesforce.com? Salesforce.com For Dummies, 3rd Edition, has just what you need!Salesforce.com is like an assistant ....
Release Date 2008/08 -
We: How to Increase Performance and Profits Through Full Engagement
Author Kevin Kruse , Rudy Karsan
Achieve a fully engaged workforceWhat if every single employee-every single one-worked in their dream job, utilized their best talents, worked with an inspirational leader and was fully engaged in their role?For companies, this scenario leads to breakthroughs in pro....
Release Date 2011/01 -
Perfect Pitch: The Art of Selling Ideas and Winning New Business
Author Jon Steel
A professional "pitching coach" for one of the world's largest marketing conglomerates, Jon Steel shares his secrets and explains how you can create presentations and pitches that win hearts, minds, and new business. He identifies the dos and don'ts and uses real-....
Release Date 2006/10 -
They Ask, You Answer, 2nd Edition
Author Marcus Sheridan
The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results; revised and updated to address new technology, trends, the continuous evolution of the digital consumer, and much....
Release Date 2019/08 -
Author Art Sobczak
Master cold-calling and eliminate rejection foreverIn the newest edition of Smart Calling: Eliminate the Fear, Failure, and Rejection from Cold Calling, celebrated author and sales trainer, Art Sobczak packs even more powerful insight into what many people fear: prospecti....
Release Date 2020/06 -
Sell Yourself: How to Create, Live, and Sell a Powerful Personal Brand
Author Cindy McGovern
Learn how to create, live, and sell your own personal brand—even if you hate sales!—with step-by-step help from the First Lady of SalesNo matter what your role or title is at work, selling is an important part of what you do—whether you're selling a product, an idea, or a new way of doing things. B....
Release Date 2022/09 -
Author Ben Reason , Lavrans Løvlie , Andy Polaine
Service Design is an eminently practical guide to designing services that work for people. It offers powerful insights, methods, and case studies to help you design, implement, and measure multichannel service experiences with greater impact for customers, businesse....
Release Date 2013/03 -
Introduction to Search Engine Optimization: A Guide for Absolute Beginners
Author Todd Kelsey
Don't be intimidated by all the search engine optimization (SEO) tools out there. You will start out learning about keywords and the importance of quality content and then walk through incremental steps as you try out the tools and master the tips and strategies. ....
Release Date 2017/06 -
Dynamics 365 CE Essentials: Administering and Configuring Solutions
Author Sarah Critchley
Discover how to set up core Dynamics 365 Customer Engagement functionality and learn how to build more customized processes on top of the standard capabilities. This book starts by showing you how to set up the Dynamics 365 Online system for sales, customer service....
Release Date 2018/11 -
Author Sandra Janoff , Marvin R. Weisbord
Unleash Commitment, Initiative, and InnovationIn their decades of leading groups all over the world, Marvin Weisbord and Sandra Janoff discovered they could get superior results by creating an unconventional approach to leadership. Leaders still need to get eve....
Release Date 2015/10 -
Author Ralph D. Badinelli
This book invites the reader on a journey of discovery of service systems. From a Service-Dominant-Logic perspective, such systems are the building blocks of all economic activity, and innovation of new service systems holds the promise of a new industrial revoluti....
Release Date 2015/11