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The CRM Handbook: A Business Guide to Customer Relationship Management
Author Jill Dyché
Praise for The CRM Handbook“Want to avoid being one of the estimated 70 percent of companies who have tried implementing standalone CRM systems and failed? Confused by what your IT suppliers are telling you about ‘CRM’? Then you need to read this book! Jill provides....
Release Date 2001/08 -
The Courage to Lead through Values
As society rapidly increases in complexity, we are in great need of sustainable leadership in accord with beliefs and values as we experience continuous changes. The Courage to Lead through Values: How Management by Values Supports Transformational Leadership, Culture, and Success is about having th.... -
The Conversion Code, 2nd Edition
Author Chris Smith
The new edition of the bestselling book for real estate agents, loan officers, SaaS and small businesses. In this revision, The Conversion Code: A Step-by-Step Guide to Marketing and Sales that Will Grow Your Business Faster, Second Edition, digital marketing and lead conversion expert Chris Smith d....
Release Date 2022/05 -
Author Colleen Jones
In The Content Advantage (Clout 2.0): The Science of Succeeding at Digital Business Through Effective Content, expert Colleen Jones argues that in the age of digital disruption, your company faces an important choice. The choice is not whether to do content. Every ....
Release Date 2018/07 -
The Conscious Cleanse Cookbook
Author Jo Schaalman , Julie Pelaez , Josh Dinar
Achieve vibrant health and sustainable weight loss with fresh, fulfilling recipes from the creators of the Conscious Cleanse.Are you ready to make a lifestyle change? This gorgeous cookbook will give you the motivation you need to break unhealthful eating habits and find ....
Release Date 2020/12 -
The Complete Idiot’s Guide® To: Search Engine Optimization
Author Michael Miller
You know that if your website doesn't appear at the top of a search engine's results list, traffic is going to be pretty slow. Get your site up to speed with the hit-boosting strategies in The Complete Idiot's Guide® to Search Engine Optimization. Learn how searc....
Release Date 2009/02 -
The Complete Idiot's Guide to Target Marketing
Author Susan Friedmann
Twenty-first century tools and tactics to get the word out.You want to get the word out to buyers about all the great things your business has to offer. Too bad a big-bucks marketing campaign just isn't in your budget right now. The Complete Idiot's Guide® to Tar....
Release Date 2009/08 -
The Complete Idiot's Guide to Great Customer Service
Author Ron Karr
You're no idiot, of course. You skillfully manage your kids' temper tantrums, diplomatically handle office politics, and even pleasantly deal with your friends' bickering. But when it comes to handling customer service, you feel utterly lost. It's time to make g....
Release Date 2003/01 -
The Complete Editor, 2nd Edition
Author Edward Mullins , James Glen Stovall
Filled with abundant exercises, The Complete Editor provides readers with many resources actively learn about copyediting, headline writing, decision-making, relationships with writers, graphic presentations, photo editing and layout and design. It also conta....
Release Date 2015/10 -
The CMO’s Periodic Table: A Renegade’s Guide to Marketing
Author Drew Neisser
Imagine how much you would learn if you could converse with 64 of the brightest minds in marketing. Now imagine if those conversations were focused on all the essential elements that go into being a top-notch chief marketing officer and organized into seven logical....
Release Date 2015/11 -
The Business of Media Distribution
Author Chris Simpson , Jeff Ulin
Written by the insider who headed sales for Lucasfilm across distribution markets and managed the release of Star Wars Episode III, this is the first book to show how all related media distribution markets, including television, video and online, work together and i....
Release Date 2012/12 -
Author Michael Edesess
No professional investing advice is good advice. This hard-hitting book proves it with indisputable facts drawn from scientific research and the author's own thirty-five years of experience in the investment industry. Michael Edesess exposes “The Big Investmen....
Release Date 2007/01 -
Author Shannon Belew
Social media platforms such as Facebook, Twitter, LinkedIn, and Pinterest are changing the way consumers make purchasing decisions . . . and tapping into these online communities has become a necessary part of any integrated sales strategy. Citing enlightening ....
Release Date 2014/01 -
Author Eric Enge , Jessie Stricchiola , Stephan Spencer
Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this third edition prepares digi....
Release Date 2015/08 -
Author Jessie Stricchiola , Stephan Spencer , Eric Enge , Rand Fishkin
Four acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. This second edition brings you up to date on recent changes in search engine behavior—such as new ran....
Release Date 2012/03 -
Author Jessie Stricchiola , Rand Fishkin , Stephan Spencer , Eric Enge
Four acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. This second edition brings you up to date on recent changes in search engine behavior—such as new ran....
Release Date 2009/10 -
Author Matt Oechsli
Attract and retain affluent customers and clientsMuch has changed since the original The Art of Selling to the Affluent was published. The financial crisis has affected the affluent as well as the less affluent. This book brings you up to date with today's affluent....
Release Date 2014/01 -
The Art of Membership: How to Attract, Retain and Cement Member Loyalty
Author Sheri Jacobs
Member engagement, recruitment, and retention are fundamental activities that all membership organizations must master to ensure the growth and viability of their organizations over the long term. The Art of Membership by Sheri Jacobs, CAE, provides associations and....
Release Date 2014/01 -
Author Ian Dodson
The premier guide to digital marketing that works, and a solid framework for successThe Art of Digital Marketing is the comprehensive guide to cracking the digital marketing 'code,' and reaching, engaging, and serving the empowered consumer. Based on the industry....
Release Date 2016/04 -
Author Ian Schafer , Robert Solomon
A practical guide for providing exceptional client serviceMost advertising and marketing people would claim great client service is an elusive, ephemeral pursuit, not easily characterized by a precise skill set or inventory of responsibilities; this book and its au....
Release Date 2016/04 -
Author Thomas H. Davenport , Adele Sweetwood
How to lead the changeAnalytics are driving big changes, not only in what marketing departments do but in how they are organized, staffed, led, and run. Leaders are grappling with issues that range from building an analytically driven marketing organization and det....
Release Date 2016/09 -
Author David V. Lorenzo
Every sale is made or lost in 60 seconds—make them countCold calling and pushing your way into an office or a living room creates an atmosphere of adversity and distrust you must overcome before you close the deal. With those tired tactics, you’re swimming upstream....
Release Date 2018/07 -
The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value
Author Patrick Barwise , Thomas Barta
WHAT MAKES AN EFFECTIVE AND SUCCESSFUL MARKETING LEADER?The 12 Powers of a Marketing Leader, by former McKinsey Partner Thomas Barta and senior London Business School professor Patrick Barwise, is the first research-based leadership book for marketers in the 21st c....
Release Date 2016/09 -
Technology and Workflows for Multiple Channel Content Distribution
Author Philip J. Cianci
This book addresses the emergence of multi-channel broadcasting. Televisions, PC's, handheld and mobile reception devices now all receive content hat was once solely distributed by broadcast TV.No book currently on the market addresses the production infrastr....
Release Date 2012/09 -
Teach Yourself VISUALLY Search Engine Optimization (SEO)
Author Rafiq Elmansy
The perfect guide to help visual learners maximize website discoverabilityWhether promoting yourself, your business, or your hobbies and interest, you want your website or blog to appear near the top when your customers search. Search engine optimization, or SEO, is....
Release Date 2013/04 -
Teach Yourself VISUALLY Salesforce.com
Author Richard Wentk , Justin Davis
An ideal way for visual learners to get up to speed with salesforce.comSalesforce.com is the global leader in on-demand customer relationship management (CRM) and helps companies all over the world manage their sales, marketing, and customer service and support oper....
Release Date 2013/06 -
Author Sarah Warlick , Kelly Lucas , Bonnie Buol Ruszczyk
In this comprehensive guide, CPA firm marketing expert Bonnie Buol Ruszczyk teaches the art of growing a firm in the digital age, guiding the firm through exercises to help them uncover their unique value while sharing proven techniques for communicating that value....
Release Date 2017/05 -
Takaful Investment Portfolios: A Study of the Composition of Takaful Funds in the GCC and Malaysia
Author Abdulrahman Khalil Tolefat , Mehmet Asutay
A groundbreaking study of the investment portfolios of takaful companies, their general investment patterns, and their future investmentsThe Islamic finance industry has witnessed remarkable growth over the last decade, and one of the most successful segments—poised....
Release Date 2013/06 -
Author Adi Wolfson
Every one of us produce and/or use services on a daily basis. Each of these services provision requires both physical and nonphysical resources, and have potentially short and long-term effects on both the local and the global scales. Thus, in order to perpetuate t....
Release Date 2016/06