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Author Atif Memon
Since its first volume in 1960, Advances in Computers has presented detailed coverage of innovations in computer hardware, software, theory, design, and applications. It has also provided contributors with a medium in which they can explore their subjects in greater....
Release Date 2013/08 -
Designing and Conducting Business Surveys
Author Diane K. Willimack , Jacqui Jones , Gustav Haraldsen , Ger Snijkers
Designing and Conducting Business Surveys provides a coherent overview of the business survey process, from start to finish. It uniquely integrates an understanding of how businesses operate, a total survey error approach to data quality that focuses specifically on....
Release Date 2013/08 -
Author Melissa Culbertson
The average blogger does not typically have experience with design or coding, but that shouldn't deter them from having a professional-looking blog design. This friendly and easy-to-understand guide provides you with the tools you need to establish a creative, uniq....
Release Date 2013/07 -
True Story: How to Combine Story and Action to Transform Your Business
Author Ty Montague
Is your company a storyteller—or a storydoer?The old way to market a business was storytelling. But in today’s world, simply communicating your brand’s story in the hope that customers will listen is no longer enough. Instead, your authentic brand must be evident in....
Release Date 2013/07 -
Qualitative Research in the Health Sciences
Author Karen Francis , Bev Taylor
There is a growing interest in, and acceptance of, qualitative research approaches in the health science disciplines, both as standalone methodologies and integrated with quantitative designs in mixed methods approaches. This comprehensive text provides deeper knowl....
Release Date 2013/06 -
Author Louise A. Breen
Providing a survey of colonial American history both regionally broad and "Atlantic" in coverage, Converging Worlds presents the most recent research in an accessible manner for undergraduate students.With chapters written by top-notch scholars, Converging Worlds is....
Release Date 2013/06 -
Evil by Design: Interaction design to lead us into temptation
Author Chris Nodder
How to make customers feel good about doing what you wantLearn how companies make us feel good about doing what they want. Approaching persuasive design from the dark side, this book melds psychology, marketing, and design concepts to show why we're susceptible to ....
Release Date 2013/06 -
Author Linda Newman Lior
Writing for Interaction focuses on the art of creating the information experience as it appears within software and web applications, specifically in the form of user interface text. It also provides strategies for ensuring a consistent, positive information experie....
Release Date 2013/02 -
Brilliant Cognitive Behavioural Therapy, 2nd Edition
Author Dr. Stephen Briers
Cognitive Behavioural Therapy (CBT) delivers powerful tools that can help you dramatically improve your life. This is the most useful and practical guide to CBT available. Written by highly regarded Clinical Psychologist Dr Stephen Briers, it clearly explains how CB....
Release Date 2013/02 -
Author Mary Lou Belli , Bethany Rooney
Move over, movies: the freshest storytelling today is on television, where the multi-episodic format is used for rich character development and innovative story arcs. Directors Tell the Story offers rare insight and advice straight from two A-list television directo....
Release Date 2013/01 -
Author I. Scott MacKenzie
Human-Computer Interaction: An Empirical Research Perspective is the definitive guide to empirical research in HCI. The book begins with foundational topics including historical context, the human factor, interaction elements, and the fundamentals of science and res....
Release Date 2012/12 -
Cybercrime Investigation Case Studies
Author Brett Shavers
Cybercrime Investigation Case Studies is a "first look" excerpt from Brett Shavers' new Syngress book, Placing the Suspect Behind the Keyboard. Case studies are an effective method of learning the methods and processes that were both successful and unsuccessful in ....
Release Date 2012/12 -
Case Studies in Bayesian Statistical Modelling and Analysis
Author Anthony N. Pettitt , Kerrie L. Mengersen , Clair L. Alston
Provides an accessible foundation to Bayesian analysis using real world modelsThis book aims to present an introduction to Bayesian modelling and computation, by considering real case studies drawn from diverse fields spanning ecology, health, genetics and finance. ....
Release Date 2012/12 -
Author Francis Glebas
Francis Glebas, a top Disney storyboard artist, shows how to reach the ultimate goal of animation and moviemaking by showing how to provide audiences with an emotionally satisfying experience. Directing the Story offers a structural approach to clearly and dra....
Release Date 2012/10 -
Story and Simulations for Serious Games
Author Terry Borst , Nick Iuppa
How to create a simulation where participants have a sense of freedom and personal control while still maintaining the structure necessary for an effective story is a difficult task indeed. This book examines how to create an engaging, effective story (necessar....
Release Date 2012/07 -
Case Studies in Food Safety and Authenticity
Author Jeffrey Hoorfar
The identification and control of food contaminants rely on careful investigation and implementation of appropriate management strategies. Using a wide range of real-life examples, Case studies in food safety and authenticity provides a vital insight into the practi....
Release Date 2012/06 -
Case Study Research in Software Engineering: Guidelines and Examples
Author Björn Regnell , Austen Rainer , Martin Höst , Per Runeson
Based on their own experiences of in-depth case studies of software projects in international corporations, in this book the authors present detailed practical guidelines on the preparation, conduct, design and reporting of case studies of software engineering. This....
Release Date 2012/04 -
Author Bonnie Nardi , Victor Kaptelinin
Activity theory -- a conceptual framework originally developed by Aleksei Leontiev -- has its roots in the socio-cultural tradition in Russian psychology. The foundational concept of the theory is human activity, which is understood as purposeful, mediated, and tran....
Release Date 2012/04 -
JMP 10 Design of Experiments Guide
Author SAS Institute
The JMP 10 Design of Experiments Guide contains information about the JMP Design of Experiments (DOE) platform, including the JMP Custom Designer. This book covers a wide variety of designs including design evaluation, screening, response surface, full factorial, di....
Release Date 2012/03 -
Modern Analysis of Customer Surveys: with applications using R
Author Silvia Salini , Ron S. Kenett
Customer survey studies deals with customers, consumers and user satisfaction from a product or service. In practice, many of the customer surveys conducted by business and industry are analyzed in a very simple way, without using models or statistical methods. Typi....
Release Date 2012/01 -
Author Catherine Pelachaud
The Affective Computing domain, term coined by Rosalind Picard in 1997, gathers several scientific areas such as computer science, cognitive science, psychology, design and art. The humane-machine interaction systems are no longer solely fast and efficient. They aim....
Release Date 2011/12 -
Typographic Design: Form and Communication, 5th Edition
Author Philip B. Meggs , Ben Day , Rob Carter
For more than two decades, the type book of choice for design professionals and studentsTypographic design has been a field in constant motion since Gutenberg first invented movable type. Staying abreast of recent developments in the field is imperative for both des....
Release Date 2011/11 -
Author Maura Keller , Michelle Taute , Capsule
The design bar is at an all-time high for those brave enough to participate in the industry.
Release Date 2011/10 -
Author Andrew Haslam
Using a combination of explanatory text, step-by-step photographs, and classic and contemporary examples, this unique survey brings together over 130 processes involved in creating lettering and applying it to surfaces. Included are hand-drawn lettering techniques (....
Release Date 2011/09 -
Author Terry R. BACON
It can be found in a smile, a handshake, or a friendly chat. Knowing how to influence others is a crucial element of success. We succeed in business and in life when we influence how others think, feel, and act: getting them to accept our point of view, follow ....
Release Date 2011/07 -
Seductive Interaction Design: Creating Playful, Fun, and Effective User Experiences
Author Stephen P. Anderson
This book, based on the author's conference presentation, takes a fresh approach to designing sites and interaction based on the stages of seduction. This beautifully-designed book follows its own principles of seduction and examines what motivates and causes peopl....
Release Date 2011/06 -
INTERACTION DESIGN: beyond human-computer interaction, 3rd Edition
Author Jenny Preece , Helen Sharp , Yvonne Rogers
A revision of the #1 text in the Human Computer Interaction field, Interaction Design, the third edition is an ideal resource for learning the interdisciplinary skills needed for interaction design, human-computer interaction, information design, web design and ubiq....
Release Date 2011/06 -
Author Radana Dvorak
The fun and friendly guide to the world's most popular online learning management systemModular Object Oriented Dynamic Learning Environment, also known as Moodle, is an online learning management system that creates opportunities for rich interaction between educa....
Release Date 2011/05 -
Author Paul J. Nahin
In the mid-eighteenth century, Swiss-born mathematician Leonhard Euler developed a formula so innovative and complex that it continues to inspire research, discussion, and even the occasional limerick. Dr. Euler's Fabulous Formula shares the fascinating story of th....
Release Date 2011/04